Best website visitor trackers


Best Website Visitor Trackers in 2024

Explore the best website visitor trackers of 2024 and learn how to choose the perfect fit for your business. Our guide delves into the latest features, real-time analytics, and actionable insights to optimize performance and fuel growth in the dynamic digital world. Whether you're a small business owner or a digital marketer, stay ahead with expert recommendations to elevate your online presence.

What Is a Website Visitor Tracker?

A website visitor tracker is a tool that allows you, as a website owner, to monitor and analyse website traffic. These tools provide valuable insights into user interaction, allowing you to track metrics such as the number of visitors, where they’re from, which pages they visit, how long they stay, and what they do while on your site.

By using various data collection methods such as cookies, IP addresses, and user-agent strings, these trackers gather data to create reports that enable you to better understand your website visitors and make informed decisions to improve your website’s performance, content, and user experience.

Types of Website Visitor Tracking Tools

Just like a store owner benefits from knowing their customers, businesses can dramatically improve their online presence by tracking website visitors. These tools come in three main flavors, each offering valuable insights: behavioral tracking tools, analytics tools, and visitor identification tools. Let’s see how each one helps you unlock the secrets of your website traffic.

Behavioural Tracking Tools

Behavioural tracking tools provide you with a window into how visitors navigate your website. These tools track clicks, scrolls, and movements, revealing what grabs attention and where users get stuck. This helps tailor your website and marketing to better serve their needs.

Analytics Tools

Analytics tools help you figure out where your website traffic comes from or what pages are the most popular among your visitors. They crunch website data to provide clear reports on visitor demographics, traffic sources, and overall performance. This data is gold for making strategic marketing decisions.

Visitor Identification

Visitor identification tools recognise returning users, allowing you to personalise their experience and track their journey across different visits. This helps build stronger connections and provides more accurate data analysis while always keeping privacy regulations in mind. By analysing why visitors are leaving your website, you can spot the pain points better and increase the engagement time.

Understand Customer Behaviour

Gone are the days of relying on mere speculation to understand user behaviour. Website visitor tracking tools offer real-time data insights that make it easier to understand what drives users to take action.

Identify Leads

Website visitor tracking tools identify leads more efficiently, eliminating the need for aggressive marketing tactics. By analyzing data such as time spent on site and engagement with key pages like pricing, the software enables businesses to better prioritize high-value leads.

Personalise Marketing Campaigns

Using website visitor tracking software, marketing teams can design personalized campaigns for customers within a matter of minutes. This involves segmenting website visitors, triggering behavior-based messages, dynamic content adaptation, email campaign customisation, and targeted remarketing, which foster more relevant and engaging interactions.

Enhance Customer Support

By tracking visitor behavior and browsing history, customer support teams can gain insights into individual customer preferences, interests, and pain points. This enables them to provide more personalized support and tailor their interactions to meet the specific needs of each visitor.

Why Should You Use a Website Visitor Tracking Software?

With countless users navigating through websites every day, businesses need actionable insights to tailor their strategies effectively. This is where website visitor tracking tools come into play by offering the following key advantages.

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8 Best Website Visitor Tracking Tools

All website visitor tracking tools come with their own set of advantages and disadvantages, both in terms of pricing and features. Depending on your website’s nature, each website tracking tool may offer a distinct advantage tailored to your business needs. With that in mind, here are our top picks for website visitor tracking tools, each with its own unique selling point.

1 – Google Analytics

Website Visitor Tracking Type: All-in-one tracking tool combining behavioural, web analytics, and visitor identification

Pricing: Free plan for the basic version and Google Analytics 360 for enterprises starts at $50,000 per year

Over fifty percent of all websites that are accessible on the internet use Google Analytics, which continues to dominate the market for website visitor tracking software. Its latest version, Google Analytics 4, launched in 2019, implements event tracking over the usage of cookies for data collection, which allows for more flexible and comprehensive data collection across devices and platforms.


  • Predictive Insights: Harness the power of Google Analytics’ machine learning to anticipate future user actions and create targeted audience segments for enhanced conversions and user retention.
  • Proactive Reporting: Automatically highlight actionable insights, including significant changes, emerging trends, and growth opportunities.
  • Comprehensive Analytics: Gain a holistic understanding of visitor behaviour and conversions through natural language queries, real-time monitoring, detailed acquisition reports, and engagement analysis.
  • Flexible Exploration: With Google Analytics, you can explore and visualise data with unparalleled freedom, from ad-hoc analysis to funnel exploration, cohort analysis, and unsampled data exploration, enabling deeper insights and informed decision-making.

2 – Hotjar

Website Visitor Tracking Type: Behavioural tracking-focused website tracking tool.

Pricing: Free plan available (limited to 35 daily sessions) and paid options start from $39/month for small teams and go up to $213/month for high-traffic sites and large businesses.

Hotjar sets itself apart from other website visitor tracking tools by putting you in the driver’s seat of understanding user behaviour. With its array of tools like heatmaps, recordings of user sessions, surveys, and feedback polls, you can gain deep insights into how your customers interact with your web pages.


  • All-in-One Platform: Hotjar combines heatmaps, recordings, demographic data from surveys, feedback, and user interviews in a single platform for comprehensive insights.
  • Visual Behaviour Analysis: Features like heatmaps and session recordings provide user behaviour data in a visual form that helps optimize the user experience.
  • User Feedback Collection: Hotjar allows businesses to gather feedback through surveys and widgets, facilitating understanding of user sentiments.
  • Flexible User Research: With user interview capabilities, Hotjar enables seamless research, recording, and transcription of calls to understand user behaviour directly.

3 – Semrush

Website Visitor Tracking Type: Web analytics and visitor identification tool.

Pricing: Starts from $129.95 to $499.95 per month.

Semrush’s main advantage over other website visitor tracking tools on this list lies in its industry-renowned keyword research tool, recognised as one of the best in the marketing industry. When integrated with its technical SEO tools, Semrush provides a distinctive approach to tracking user behaviour that allows you to not only monitor website visitors but also gain insights into the keywords driving website traffic.


  • SERP Monitoring: Semrush has a SERP tracking feature for Google, offering position tracking for keywords, domains, and competitors, alongside monitoring SERP volatility.
  • Data-Informed Content Strategy: Utilising data, Semrush aids in content marketing strategy with content idea generation, SEO-friendly brief creation, and an AI-powered writing assistant for quality content.
  • Technical SEO Analysis: Semrush evaluates site health, crawlability, and offers actionable recommendations through site audits for on-page and technical SEO and log file analyser for bot activity optimisation.
  • Comprehensive Keyword Research: Semrush’s robust tools provide insights into search volume, intent, difficulty, CPC, and competition, assisting in optimising digital marketing strategies for enhanced organic and paid search performance.

4 – Mixpanel

Website Visitor Tracking Type: Behavioural and visitor tracking tool

Pricing: Three tiers are available: Starter (free plan), Growth ($24/month), and Enterprise (custom pricing)

Compared to the other tools on this list, Mixpanel provides one of the most comprehensive individual tracking systems that could be beneficial for niche businesses serving an exclusive clientele. Its primary focus is on answering questions about how your users engage with your websites, known as “events,” allowing for customisation to suit your specific needs.


  • Event-Centric: Mixpanel revolves around events, capturing, storing, and querying how users interact with your website products in a granular, flexible, and immutable manner.
  • Optimised for Interactivity: Mixpanel’s UI ensures quick responses to queries, employing techniques like parallel processing for low query latency.
  • Real-Time Analysis: Events are available for immediate analysis, leveraging an efficient lambda architecture to gain valuable insights.
  • Schema-on-Read: The use of schema-on-read approach helps to infer schemas in real-time to power features like property autocomplete, eliminating the need for schema migrations.

5 – Leadinfo

Website Visitor Tracking Type: Visitor identification software

Pricing: Starts from €49/month

Need a B2B-focused website tracker? Leadinfo can be the best choice for you. This lead generation platform allows you to identify and track website visitors without compromising on privacy standards. Email, LinkedIn, and integration with your customer relationship management (CRM) system are all part of the multi-channel outreach campaigns that you and your sales teams can create to turn leads.


  • Reveal Interested Companies: Leadinfo uncovers anonymous website visitors, which is particularly beneficial for the marketing efforts of businesses with high-value leads.
  • Lead Prioritisation: Easily identify and prioritise companies showing strong buying intent, enabling personalised follow-ups by your sales reps.
  • Boost Marketing Efforts: Discover high-quality leads actively engaging with your website and optimise marketing campaigns accordingly.
  • Focus on Hot Leads: Quickly filter and identify companies displaying high interest in real-time, with a simple setup process taking only 5 minutes.

6 – Smartlook

Website Visitor Tracking Type: Behavioural website tracking tool

Pricing: Free plan available and paid options start from $55/month

Smartlook, now a subsidiary of Cisco, combines quantitative and qualitative data insights for tracking visitors across multiple devices, making it one of the best website visitor trackers out there if you’re drawing significant traffic from both web and mobile users. Its paid version offers more powerful features than its free counterpart, with unlimited heatmaps and event tracking that notifies when surges and drops in traffic are happening in real-time.


  • Heatmap Insights: Analyse user interactions comprehensively through how users click, move, and scroll on your landing pages, capturing 100% of sessions through heatmaps without data sampling.
  • Bug Detection and Validation: Swiftly resolve issues by pinpointing crash locations accurately with reliable data, ensuring bug identification and design validation.
  • Crash Reports for iOS and Android: Streamline the debugging process by offering precise crash reports and session recordings for in-depth analysis without extra QA documentation.
  • Session Recording: Capture user interactions effortlessly and analyse the entire customer journey efficiently with advanced filters and continuous recording for comprehensive insights.

7 – Leadfeeder

Website Visitor Tracking Type: Visitor identification tracking

Pricing: Free plan option available and paid options start from $55/month

Leadfeeder specialises in B2B website visitor tracking, providing valuable insights into the individuals exploring your site, particularly key decision-makers. Its focus on individual visitors makes it an optimal choice for refining personalised marketing strategies, which can benefit your sales and marketing teams.


  • Identify Visitors: Leadfeeder proficiently identifies the names of companies visiting your website, offering transparency even for remote employees accessing your site.
  • High-Quality Leads: Website visitors are scored and filtered, ensuring that your lead generation process is focused and accurate by eliminating ISP traffic.
  • Discover the Decision Makers: Determine and connect with the decision makers within the companies visiting your website through Leadfeeder’s tool, which offers detailed contact information and facilitates effective communication channels.
  • Sync with CRM: Seamlessly integrates with all major CRM tools, streamlining the process of syncing visit data with your CRM system.

8 – Kissmetrics

Website Visitor Tracking Type: Behaviour and analytics tracking

Pricing: Pay-as-you-go option available ($0.0025/event) or monthly subscription starting from $199 per month

Kissmetrics offers a sophisticated solution for tracking website visitors, empowering you to delve deeply into user behaviour and its direct impact on key performance indicators, such as revenue and purchasing habits. By providing insights into individual users driving revenue, your sales team can create targeted sales efforts tailored to top buyers.


  • Cross-Site & Product Tracking: Kissmetrics’ behaviour-tracking tools enable you to monitor and optimise user engagement, acquisition channels, and feature usage across platforms for actionable insights.
  • Effective Funnel Analysis: Identifies user dropout points in the journey from visitor to paid customer, improving conversion rates.
  • Instant Insights: Offers immediate access to valuable data for prompt decision-making through interactive querying.
  • Revenue Understanding: Empowers you with comprehensive customer insights, including lifetime value calculation, churn tracking, and revenue product identification for strategic decisions.

How to Choose a Website Visitor Tracker

Choosing the right website visitor tracker can be a challenge, especially if you’re not sure where to start. Learn how to determine which website visitor tracker is best for your business using our four steps evaluation process.


Define Your Objectives

When considering which software to use to track website visitors, it’s essential to understand its intended purpose. This involves identifying the specific goals you hope to accomplish, whether they help boost conversion rates or enrich the user experience. By clarifying these objectives, you can make more informed decisions about the software that best aligns with what your business needs.


Features, Functionality and Pricing

For those prioritizing behavior tracking, features like heatmaps and event-based tracking are indispensable. On the other hand, if optimizing visitor identification is the primary goal, prioritizing integration with social media platforms like LinkedIn or Facebook becomes paramount. However, it’s vital to also consider the associated costs of these features and weigh them against their potential benefits for your business.


Customization and Integration Capabilities

The best website analytics platform to add to your toolkit are those tailored to seamlessly integrate with your existing solutions. So, before selecting a website tracking tool, verify its compatibility with your current setup. Ensure it integrates smoothly with your content management system (CMS), such as WordPress or Shopify, or with your preferred project management platform, such as Asana or Trello.


Data Privacy and Security

To check whether a website’s visitor tracking maintains high data privacy and security standards, follow these steps. Review its privacy policy and terms, check for SSL encryption and cookie management options, assess data necessity and transparency, verify compliance to applicable regulations (e.g. GDPR), confirm security measures, and consider user feedback. These steps help assess whether the website meets strong data protection standards.

Your Course to Increased Conversion: Unleash the Power of Visitor Tracking

As a leading marketing agency, we understand the importance of knowing your website’s visitors. With the right visitor tracker, you can transform website traffic into loyal customers. This guide has equipped you with the knowledge to find the perfect tool and unlock a deeper understanding of your audience. Now, go forth and conquer the ever-evolving digital landscape!

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Website Visitor Trackers FAQ

The right website visitor tracking tool depends heavily on your business needs. If your main clientele consists of other businesses, your sales team might benefit from tracking tools focused on identifying site visitors, such as Leadfeeder. Conversely, if you’re seeking the best website analytics tools to assist you in understanding user behaviour and optimizing your site’s performance, consider options such as Hotjar or Mixpanel.

Tracking user visits to a website involves using website analytics tools like Google Analytics and Semrush, which collect data on visitor interactions such as the number of visitors, their locations, devices used, and pages visited. Cookies are also commonly used to track user behaviour, storing information like preferences and browsing history.

Website owners can monitor traffic volume to gauge website engagement and assess marketing effectiveness. While basic metrics offer an overview, advanced analytics tools delve deeper, providing insights into user engagement, demographics, and traffic sources.

Monitoring website visits involves visitor behaviour tracking using installed tracking codes for web analytics platforms. These codes gather data about visitor activity, enabling you to monitor key metrics such as visitor count, pageviews, average time on site, and bounce rate.