Digital Marketing Manager

Posted : August 16, 2022

Job description

Revpanda is looking for a dedicated DIGITAL MARKETING MANAGER to join our team.

The ideal candidate will expand the company’s brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

The responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimise the user experience
  • Collaborate with agencies and other vendor partners
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Design, build and maintain a social media presence
  • Plan, execute and measure experiments and conversion tests
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • High creativity in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Statcounter)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Working proficiency in English

Nice to have

  • Understanding of the affiliate marketing industry
  • Familiarity with online gambling industry

What we offer

  • Career growth opportunities
  • Training and mentorship programs
  • Friendly and supportive team of ‘Pandas
  • Competitive salary and bonus system
  • Hybrid work opportunities in Latvia (Riga) or Malta (Gzira) offices
  • Possibility to work remotely from anywhere
  • Benefits package
  • Additional days off 
  • Corporate events
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