Head of Marketing

Posted : August 16, 2022

The responsibilities

  • Build and execute the company’s marketing strategy and marketing budget
  • Take full responsibility for the company’s social media: Facebook/LinkedIn/Instagram
  • Develop and edit the company’s official website
  • Construct and execute the company’s Advertising plan – online and offline
  • Assist with planning and executing events, conferences and exhibitions
  • Determine the long-term strategic objectives of the business in conjunction with the Executive Management Team
  • Assist in the development of new business opportunities including new markets, growth areas, trends, customers, products, and services
  • Identify external market trends, performance, and outlook to gain competitive intelligence
  • Identify and follow up on new clients through digital and traditional marketing efforts, sales strategies such as networking, use of social media, following up on leads;
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Mentor and train colleagues in the department – Social Media Managers, PR Manager, PPC Manager, Digital Marketing Managers
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Develop and implement marketing campaigns and communications relating to service offerings as well as HR
  • Maintain and update social media platforms
  • Identify Fairs & Exhibitions you should attend and take full responsibility of planning the event and marketing around it

Requirements

  • Bachelor’s degree in marketing, business, or related field
  • 3+ years of experience in similar position
  • Excellent written and verbal communication skills in English
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Experience in the iGaming industry
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel to EU and Non-EU countries
  • Established press and media contacts are preferable

What we offer

  • Career growth opportunities
  • Training and mentorship programs
  • Opportunity to build winners team
  • Room for experimenting and let your creativity shine through
  • Friendly and supportive team of ‘Pandas
  • Competitive salary and bonus system
  • Hybrid work opportunities in Latvia (Riga) or Malta (Gzira) offices
  • Possibility to work remotely from anywhere
  • Benefits package
  • Additional days off 
  • Corporate events
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