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What is Lead Generation in Digital Marketing?

You have probably heard of the importance of leads and lead generation when the subject matter was related to digital marketing. Many would say that lead generation is the most thing a business could pursue to increase its profits. And they wouldn’t be mistaken. So, what is this lead generation all about? We will try […]

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How Has the Internet Most Likely Affected Direct and Digital Marketing?

The Internet has been a powerful tool in the arsenal in any business. Yet, channelling this potential requires the proper advertisement channels. This is where direct and digital marketing comes in, a fairly new, but already proven segment of the advertisement business. Today, we will walk you through how direct and digital marketing have changed […]

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What is CPC and CPM in Digital Marketing?

CPC and CPM are some of the most important terminologies of PPC marketing. Most of the ads you see on the internet are one of these two. Regardless of the platform, you use, either social media or search engine platforms, CPC and CPM are handy acronyms that can help you improve your online revenue. What […]

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Why To Hire A Digital Marketing Agency?

Today, there is one question that comes to mind when companies want to expand their business: should I hire a digital marketing agency? Are digital marketing agencies profitable enough to work with? Or moreover, why don’t I employ some professionals to work on this for me? Well, these all are logical to consider but when […]