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As Google continues to change its algorithm and introduce new factors that affect search engine rankings, one lesson clearly stands out.

On-Page SEO and Off-Page SEO

You need multi-dimensional SEO techniques that include both On-Page and Off-Page optimization. An oversimplified one-dimensional strategy does not cut it anymore.But there’s a catch! Not every factor is equally important. While some are absolute must-haves, others might not have a prominent effect in your industry. If you have a new website and are trying to identify the factors that need your immediate attention, we have got a treat for you – a list of Google ranking factors that every amateur must know.

On-Page SEO Factors

Let’s start with the basic rules of search engine optimization. You need to strategically place keywords in the content, meta description, and title tags, optimize meta descriptions to help search engine robots find your website and use alt tags and HTML code.

But as important as these might be, search engines are evolving beyond simple text analysis to rank websites. Therefore, SEO should be seen more as an organic ecosystem instead of an SEO tool simply designed to improve traffic.

Here are five factors you must keep in mind to improve visibility.

Content

While content quality most certainly takes precedence, simply stuffing a website with random content doesn’t do much for domain authority. Understanding user intent is crucial for increasing the number of website visitors. In fact, Google has been focusing on neural matching for the past few years. How to optimize content, you ask?

For starters, shortlist the intention of every target keyword (informational, promotional, navigational, etc.). Analyze keyword relevance to find out what type of content currently ranks. Research semantic similarity to the search term and optimize content accordingly.

Technical SEO

Often considered the foundation of search engine optimization, every SEO strategy revolves around Technical SEO. For starters, your website must be crawlable to help search engines access the sitemap. The practice of internal linking is crucial here. Next up, an HTTPS secure website ensures a safe browsing experience. It’s one of Google’s soft ranking factors, meaning it cannot override other ranking factors.

Cleaning the URL is just as vital, as broken links not only affect usability and site speed but also hamper indexation. Status code issues are common after a site migration. A clean URL structure with status 200 codes is a positive sign. Contact your hosting partner in case of errors affecting the link.

User Engagement

Websites today are designed for both humans and robots. When optimizing a site for humans, you must look at things from a visitor’s perspective. After all, user engagement is a key SEO factor that defines your search rankings on search engine results pages. There are a few interesting tools to make your life easy.

For starters, Pages per Session identifies the average number of category pages a visitor views before leaving the site. This metric is ideal for identifying how interesting and engaging your website is. Analyze pages with a high bounce rate and optimize content to encourage audiences to stick around for longer periods.

Responsive Web Design

In the age of smartphones and tablets, it’s essential that your site is mobile-friendly. Google’s mobile-first strategy means site responsiveness is a vital factor when determining domain authority. In fact, it’s a primary ranking factor!

When designing a website, it’s important to keep the device’s dimensions in mind. Focus on minifying on-site resources to improve landing page load speed, and don’t forget to tag web pages with AMP codes from your preferred CMS.

Core Web Vitals

Google’s Core Web Vitals are a new ranking signal that helps analyze a website’s performance and user experience by studying the key metrics, and suggesting improvements based on the findings. They measure interactivity, page speed, and content stability to determine a website’s usability.

Each core vital represents a novel section of the usability spectrum and reflects user experience in real-time. The metrics, however, aren’t set in stone, meaning the factors might change in the near future. But, for now, the core vitals only consider the three factors listed above.

Off-Page SEO Factors

While On-Page SEO consists of things under your direct control, Off-Page SEO includes external ranking factors like blog posts, press releases, link building, social media exposure, and more. Here’s a list of the top 5 Off-Page SEO techniques to help direct traffic to a web page.

Pay-Per-Click Advertising

While PPC isn’t a direct part of SEO, it’s vital for getting new sites off the ground. An effective PPC strategy can boost visibility, making it a key part of your SEO efforts. If your site has good content, SEO experts recommend PPC for gaining traction. Once traffic picks up, focus on building backlinks and similar ranking factors.

Local SEO

Online review sites like Yelp, Google My Business, Glassdoor, and more can boost local business since they take your location into consideration while determining search engine rankings. For instance, if you own a restaurant, getting your business listed on local search directories will substantially improve visibility and the quality of results.

Domain Authority

A vital metric that determines the reliability of your website, search engines rank sites on a scale from 1 to 100. The analysis includes certain factors like the domain name, past performance, number of backlinks, and more. By following a holistic SEO checklist, make sure your website is technically sound and is viewed as an authority in the field.

Guest Blogging

Similar to blogs, guest posting can help gain quality backlinks and attract organic visitors to your site. Reach out to fellow professionals in your field, and if your posts are approved, you get instant access to an untapped audience. Make sure to deliver relevant, actionable, and fresh content since nobody likes spammy text.

Videos and Infographics

Augmented reality is hugely popular nowadays, with social media moguls Instagram, Snapchat, and Facebook incorporating motion visuals through filters. Build your brand name and reputation using a similar technique and promote your website on Pinterest, Flickr, Vimeo, YouTube, Photobucket, and other platforms.

On-Page SEO vs Off-Page SEO

On-Page and Off-Page SEO work in tandem to improve your website’s SERP rankings. By controlling what you create – high-quality, relatable, and informative content – and optimizing the factors at your disposal – On-Page SEO – you can improve authority, earn backlinks, and influence other key factors of Off-Page SEO.


On-Page SEO
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Keyword Research and Content Creation

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Repair Broken Links and Create a Sitemap

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Improve Page Load Speeds and User Interface

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Optimize Title Tag and Meta Description

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Check Alt Text and Fix SSL/HTTPS Errors

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Off-Page SEO
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Leverage Pay-Per-Click Marketing

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Build Backlinks and Domain Authority

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Get Listed on Local Search Directories

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Look for Guest Posting Opportunities

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Improve Social Media Presence

Conclusion

Search marketing has been one of the most effective promotional channels for quite some time. Your business must be at the forefront of SERP results for related search queries to gain maximum hits. Creating helpful, engaging, and sharable content, building a user-friendly website, and adopting a multi-channel promotion strategy, together with an effective link building campaign, will improve visibility and conversion rate. At the end of the day, SEO is a dynamic industry, and we must look at it from a holistic POV to survive Google’s ever-changing algorithms.

FAQ

What is the Difference Between On-Page and Off-Page SEO?

In layman’s terms, on-page SEO is the art of making a website search engine-friendly, while off-page SEO describes actions taken outside the website with the aim of improving SERP rankings.

Do I Need On-Page or Off-Page SEO for My New Website?

An effective optimization strategy must include both on-page and off-page elements for maximum efficiency. For best results, optimize the on-page factors as you gradually focus on the off-page elements.

How to Build a Bespoke SEO Strategy?

Assuming you haven’t invested in SEO yet, your best bet would be to start from scratch. Run a site audit to identify broken links, analyze page load speed, and make sure all the alt tags, anchor texts, and meta descriptions are in order. Once you identify the problems, start fixing the errors one page at a time.

How to Get Backlinks for my Site?

Who would want to refer to your website and why? Once you have the answer to these questions, finding backlinks to your website is a breeze. Reaching out to fellow experts and influencers in your field generally does wonders. You can also request webmasters and authors to analyze your website and leave a link if they find the content interesting and worth reading.

Can Blogging Help Improve SERP Rankings?

Yes. Every piece of content is a new opportunity to rank for target keywords in your area of expertise. High-quality blogs provide an excellent opportunity of attracting organic traffic over time.

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