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There are many different types of copywriting, each with its own purpose and audience. While one type of copywriting is designed to get the reader to take immediate action, others may focus on building long-term relationships with customers by creating an emotional connection with a company or product. Continue reading to learn about what copywriting is, what makes them unique, their use cases, and finally, how to become a copywriter.
What is Copywriting?
Copywriting is a form of marketing that uses written copies to persuade your target audience to take certain actions. These actions can be about making a purchase, subscribing to your newsletter, booking a call, or requesting a quote. If you have read a product description before, you will agree that the writer’s goal is to get you to see the product’s benefits, with the ultimate goal of persuading you to buy one.
To succeed with copywriting, you must understand your target audience and know their preferences. When writing your copies, you should tactfully appeal to their emotions on a personal level. But this is not to say you have to overcomplicate things to appeal to your reader’s emotions. In fact, it’s quite the opposite—keep it simple and sweet. And don’t forget to add a compelling call-to-action to push readers into acting.
Difference Between Copywriting and Content Writing
Is copywriting and content writing the same? Even though they are often used interchangeably, copywriting and content writing are vastly different. While copies are typically written to market a product, an idea, or anything saleable to readers, content writing is done to inform and educate readers about a subject. Here are the key differences between the duo to make it easy to follow:
| Copywriting | Content writing |
|---|---|
 copywriting is often used in digital marketing to sell products or services |
 content writing is employed to attract readers via search engines like google to educate and possibly entertain them |
| marketing copies are usually shorter than web content |
web contents are usually longer and more detailed than copies |