Interview with Lucie Kadlecova
Anastasija had an engaging interview with Lucie Kadlecova, the Chief Marketing Officer at Aviatrix. Lucie’s journey in the iGaming industry and her role in revolutionizing the online casino sector provide fascinating insights. They delve into Aviatrix’s unique features, the impact of NFT-based mechanics, and the company’s innovative approach that has propelled its rapid growth. Lucie also shares her personal and professional values guiding her as a CMO and offers valuable advice for aspiring marketing professionals. Discover how she balances her demanding role with personal interests and her vision for Aviatrix’s future.
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Hello Lucie, it's a pleasure to have you here. Could you start by sharing a bit about your journey in the iGaming industry and how you arrived at your role as the Chief Marketing Officer at Aviatrix?
Hello, thank you for having me here. I’m Lucie, the Chief Marketing Officer at Aviatrix, a company that is revolutionising the online casino industry with a next-generation crash game focused on player engagement.
I have been working in the igaming sector for more than seven years, joining Aviatrix a few months ago. Having worked specifically on online slots previously, I was attracted to Aviatrix by its unique and thrilling game, which challenges the expectations of the players and offers them a whole new level of interaction and immersion. I was also impressed by the company culture, which is based on mutual support, positivity, and appreciation. So far it is proving to be a great match, and I’m excited about what comes next on this journey.
Aviatrix has quickly gained attention as a unique online casino game with NFT-based mechanics. Can you tell us more about this innovative approach and how it has contributed to the game's success?
Aviatrix is a unique crash game that uses NFT-based mechanics to create a more engaging and immersive experience for players. It allows players to create and customize NFT aircraft, which they can use to play the game.
This innovative approach has contributed to the game’s success in several ways. For one, it has a wide appeal beyond traditional online casino players, particularly among those who are interested in blockchain and crypto, as well as those who enjoy console gaming. It creates a sense of ownership and attachment for the players, who can collect and (soon) trade their NFT aircraft.
What sets Aviatrix apart from other online casino games, and what has been the driving force behind its rapid growth and popularity?
Crash games are so intuitive and fun to play. I think it is fair to say some people are put off by online slots, which can be a little intimidating at first if you don’t understand how they work. With Aviatrix, we’ve taken the classic crash game mechanics but presented them in an AAA blockbuster game packed full of additional features, social elements, tournaments and much more.
The game is particularly popular in emerging markets, where there may not be a history of online casino and players are looking for something fresh. We are always updating Aviatrix, and this ensures more players join the action while existing ones come back for more.
Aviatrix's game design allows players to own and personalize their in-game planes. Can you elaborate on the impact of NFTs in the gaming industry and how this feature has resonated with players?
As mentioned, players can select, build and customise their very own plane when they play Aviatrix, and that plane sits on the blockchain as an NFT. There’s some deep customisation available, with the option to change everything from the colour, to the body, to the parts of the plane. While playing, you are able to see other players’ creations, adding a really interesting social element. And we’ll soon be launching a marketplace where you can buy custom skins for planes, and trade these NFT aircraft
This is something completely unique in the online casino space and it is proving extremely popular. The blockchain that powers Aviatrix, SCR, is currently the fifth most active in the world with more than one million daily transactions, which shows just how engaged players are with the mechanics.
For operators, Aviatrix offers a unique and customizable gaming experience. How does this approach benefit operators, and how do you collaborate with them to ensure success?
We’re focused on giving our partners full control, so they can offer the best Aviatrix experience to their customers. We don’t want the game to become a commodity, we want it to fit naturally into what operators offer. Aviatrix allows these operators to customise the game to match their own brand, by adding their logo and colours to planes and other elements in the game. And right now our designers are working on a new version of the game, which will feature many new and stunning planes. We expect to launch the new version by the end of 2023.
As the Chief Marketing Officer, what role do marketing and branding play in Aviatrix's overall strategy, and what unique challenges and opportunities do you encounter in the iGaming industry?
For a recently-launched game in the hyper competitive igaming industry, brand and marketing couldn’t be more important. We want to be unique and stand apart from the rest of the sector, which is why we’re proud to have launched some really distinct campaigns that have caught people’s attention. Most recently, we brought a real-life antique plane to SBC Summit Barcelona, and it really stole the show. It became the most recognisable meeting spot for the entire conference, and sparked countless conversations.
What personal and professional values guide you in your role as the Chief Marketing Officer, and how do they influence your marketing decisions at Aviatrix?
I’m fortunate enough that my personal and professional values blend. I’ve always been honest and authentic, and keep a positive attitude with a focus on treating everyone fairly and giving them the space for personal development and to showcase their best skills. I’ve found that as CMO, this has really helped build a strong and loyal marketing team that is working together towards a mutual goal.
My outlook and attitude are influencing marketing decisions simply because I’m enthusiastic and dare to do things differently. It hasn’t been tough to transfer this approach to Aviatrix, and we’re already enjoying success as a result.
Looking to the future, what goals and aspirations do you have for Aviatrix, and what excites you the most about the journey ahead for the company?
It’s been less than a year since we launched Aviatrix, and the progress we’ve made in this short time has been remarkable. The most exciting bit is that we’re only just getting started. Aviatrix is different to most casino games, because it is always evolving. There’s so much more we have planned for it, that we really see an almost endless runway of opportunities ahead. I can’t give away too much right now, but watch this space!
What advice would you give to aspiring marketing professionals looking to make their mark in the dynamic iGaming industry based on your personal journey and experiences?
Don’t be scared to be different. Sure, it can be a risk, but marketers need to help brands stand out from the crowd.
Outside of your role as the Chief Marketing Officer, do you have any personal interests or hobbies that you're passionate about?
To be honest, working as CMO at Aviatrix can be very demanding! We are growing quickly, there’s always something that needs to be looked at and I’m travelling frequently for conferences and other business. But when I do get a moment, I’m a passionate golfer so I try to squeeze eighteen holes in. Otherwise, it’s all about spending time with friends and family.
As a marketing professional in the fast-paced iGaming industry, what books, podcasts, or resources have influenced your marketing strategies and leadership approach?
I love to read books about human psychology. I think it is important to gain a better understanding of emotional triggers, as well as to keep up to date with the latest marketing trends. If I was to give one recommendation? I’d go with Thinking, Fast and Slow by Daniel Kahneman.
Balancing a demanding role as a CMO with personal life can be challenging. How do you manage your work-life balance, and do you have any tips for professionals looking to achieve this balance?
I think understanding the importance of a healthy working environment is really important. You are there for more than eight hours every day, so it clearly affects your life a lot. Outside of the office, regular sport is a good way to cope with stress and keep fit at the same time. But look, this is an ongoing process and we all need to be working to find that perfect balance. It isn’t easy!
On a lighter note, if you could choose one superpower, what would it be and why?
Inspired by my work at Aviatrix, I’d have to go with the power to fly. That feeling of absolute freedom would be incredible.
For anyone interested in staying updated on Aviatrix's latest developments or engaging with your team, how can they connect with you or the company through social media or other channels? (you can add here links which we will attach in the interview)
You can meet our team at SiGMA Malta this November at booth nr. 1157. Or check our website, which includes a full demo of the game, here: https://www.aviatrix.bet/.
We also post regular updates, photos and news on our LinkedIn page, which you can follow here: https://www.linkedin.com/company/aviatrix-bet/.
And if readers want to connect with me directly, they can find me on LinkedIn: https://www.linkedin.com/in/lucie-kadlecova/.
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