Interview with Peter Gunni
Interview
Meet the Chief Commercial Officer of Traffic Lab, Peter Gunni: A father, an ex-soldier, and an affiliate marketer. After his career in the military, he utilised his skills and discipline in iGaming affiliation. And in our interview, he shares his insights about Traffic Lab’s success, and overall industry.
Interview Questions
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Hello Peter, thank you for joining us in this interview. As usual, for those who are not familiar with you - could you please tell us about yourself?
Absolutely, thank you for having me. My journey in the iGaming industry began over six years ago, and it’s been a thrilling and bumpy ride. My initial introduction to iGaming came through my background in the military, which instilled a competitive discipline and a strong work ethic in me. I clearly remember the day Sebastian introduced me to affiliate marketing and tried to explain it using salt & pepper from a dinner table.
At the point, it was a priority to have Denmark as a base, as living in a rucksack throughout deployments wasn’t a long-term plan. I transitioned into iGaming affiliate marketing, and that’s where I first crossed paths with Traffic Lab. The place of high passion with a cohesive competitive atmosphere immediately caught my attention. Inspiring people to achieve the unimaginable has always been my priority, as so many have kept inspiring me in this industry.
Since you have worked in key roles for more than six years, I think there could be almost nobody to explain what Traffic Lab does better than you. Overall, how would you describe Traffic Lab to us? What are your traffic sources, and which markets you operate in?
Traffic Lab is an industry-leading affiliate marketing company that specializes in driving high-quality traffic to online casinos and gaming platforms. Our success lies in our ability to harness cutting-edge technologies, data-driven strategies, and deep industry knowledge. We are extremely proficient in asset optimization and can operate in a phase we set, as we are a self-funded company. We mainly work with SEO, but also utilize paid media and email marketing. Our multifaceted approach provides us with an optimal risk diversion and testing environment to make informed strategic decisions based on data. I would actually go so far as to say that our way of optimizing casino exposure is one of the best in the industry. To mention a few of our assets: Kasinohai, Uusimmatkasinot, Bogdan Cazino, Casino Bernie, and Casino Crawlers.
Overall, how can an online casino start working with Traffic Lab? Are there any conditions that you’d like the brands to meet?