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In the constantly evolving landscape of the iGaming industry, there is one thing certain: challenging times are always on the horizon. Due to the shifting nature of market dynamics, economic downturns, and fluctuating consumer behaviours, brands should have an adaptable and resilient marketing strategy. But is there a way your business can survive, and even thrive during a recession? The answer lies in creating a recession-proof marketing strategy that will not only withstand economic downturns but also help your brand thrive in these challenging conditions. As a leading digital marketing agency in iGaming, we have examined the effects of previous

There are numerous reasons why companies require an online presence, and as a matter of fact, websites are an essential part of it. Without a website, it will be very difficult for a company to succeed financially. However, many people worry about the cost of setting up a website for their businesses. The truth is that setting up a website for a small business is not that expensive. Sure, a business website will cost some cash. However, a small business website can be seen as an investment. One that can generate way more in return. If you read on, we

The majority of the time, students have to deal with financial challenges. It’s for this reason that so many of them look into alternative ways to make money, which is why it’s not uncommon for college students to start a business. Here, we want to discuss not only the best startup business ideas for students but also give an overview of why it may be worth starting a business. Students who start businesses often have much greater success later in life. So, if you are looking for profitable business ideas and how to start, read on! Why Starting a Business

Starting a business is a great idea for couples seeking additional income or an opportunity to enhance their quality time together. On this page, we are going to go through the best business ideas for couples, and we reckon you and your partner will have a great time putting together your own business. We are also going to give you a bit of information about why partner-run businesses are often successful. Let’s embark on an exciting journey together! Advantages of Starting a Business with Your Partner Businesses led by couples have significant potential to be successful because of the variety

Standing out is difficult for any business, regardless of the market they’re trying to break into. This is why a branding strategy is essential for businesses, including startups. Branding is about creating a unique identity for your business. A good brand stands out from the crowd. When people see your brand, they know what to expect. We’ll go over the key points and the basics of branding for startup businesses. This includes giving you basic branding strategies, as well as identifying the reasons why your business needs a brand. What Is Branding? Branding is a tough concept to explain because

After making a solid entrance in the iGaming affiliate industry, SiGMA Play has made its first SEO affiliate acquisition with casinobee.com. With the website being a valuable SEO asset for online gambling traffic, it is clear how it will play a key role in SiGMA’s vision. The Words of the Parties – Nothing but Excitement and Expectations Emre Goktas, Founder and CEO of Revpanda, expressed optimism about the future of Casino Bee and congratulated SiGMA Group on their acquisition. He highlighted the passion and expertise poured into the project, from its initial concept to the final product. He stated that

Newsletters are a great marketing tool for businesses that want to keep in touch with their customers. Discover their power as an effective way to stay connected with customers. A newsletter can be a valuable tool for helping both large and small business owners reach their target market. By the end of this post, you will know exactly why a newsletter for business is something you need to be using.

Social media dominates the internet. You have Facebook, Twitter, Instagram, Pinterest, Reddit, and a wealth of other smaller platforms. Despite their issues, social media networks have a ton of advantages. Social media has benefited businesses, individuals, and even society. In this post, we want to discuss social media advantages. We want to tell you how social media platforms have completely changed the world and, despite their negatives, are doing more good than bad. Why Social Media Matters?   In 2004, nobody was using social media. However, by 2018, 2.5 billion people were using Facebook alone. In just 14 years, social

  In the heat of the digital revolution, business magazines remained one of the best sources where entrepreneurs get information about the business world. These magazines cover everything business leaders need to build successful companies – from the latest trends, business news, and valuable advice from experts to interviews and success stories to get you inspired. In this article, we cover the best business magazines for business professionals, why they are important for business leaders, and how to choose the right entrepreneur magazine for your personal and professional development. Don’t miss out on the valuable insights and knowledge that these

Successful entrepreneurs are always looking for education. There hasn’t been a single person in business who hasn’t sought out valuable knowledge from others. This is now easier with podcasts. On this page, we want to introduce you to the best entrepreneur and business podcasts. We also want to give you advice about why listening to podcasts for entrepreneurs may be worth your time. In fact, it may even be worth taking time away from the hustle and bustle of the business world to listen to them. What Is a Podcast and Why Are They Useful for Entrepreneurs? Podcasts are similar

Many startup founders struggle with knowing how to find a co-founder. They know they need one, but don’t know how to find one. Let us help. We are going to share some advice for any startup owner looking to find a co-founder. We will tell you how to track down potential business partners, and how to find the ideal co-founder during the early stages of your company. If you are looking for a potential co-founder, read on. Don’t want to follow our advice? You may end up with the wrong co-founder, stopping your business before it gains traction. What Is

Even though people are switching from traditional broadcast channels to streaming services, there are still millions turning on their TVs every day. This means TV advertising can still be effective, despite the cost. Although some people tend to view TV advertising as expensive compared to the cost to have a website, it might be much more affordable than you may think. In fact, reaching your target audience with a TV advert may be cheaper than ever before. In this post, we are going to explore the cost to advertise, including the factors that influence television advert pricing. By the end,

On any online gambling website, customers need user-friendliness and peace of mind that transferring money happens without risk of fraud. This shows the importance of picking quality payment service providers.Convenience and security are vital,  especially in high-risk industries such as gambling businesses. Today, you’ll find many gambling payment gateway solutions that handle transactions between gambling vendors and users. However, you can’t trust just any app or gateway because you can easily put money and information at risk. We discuss this topic and review some of the best payment gateway vendors to consider in this high-risk business. What Is a Payment

  Revpanda is back with a new networking initiative in the iGaming industry, and you do not want to miss it. The first gathering will be on May 12, 2023, and with iGolfing being so popular, what better venue than the OZO Golf Club in Revpanda’s hometown of Riga? Ace Alliance is a not-to-be-missed event for anyone involved in the iGaming industry. Hosted by Revpanda and other industry leaders, the event promises to deliver networking, learning, and brand marketing opportunities in a fun and relaxed setting. Golf, Views and More! Set against the stunning backdrop of the OZO Golf Club

The perfect setting for the second expo of the year for Revpanda-the Affiliate World Conference was in the company of our CEO, Emre Goktas, and Head of Content, Barb Tasci Admittedly, it was my first time ever visiting Dubai, and most of what I knew about it came from fellow colleagues and friends who had visited this fabulous city before. I was looking forward to seeing it, and I can confirm that Dubai did not disappoint at all! My trip was a short one, arriving on Tuesday very early in the morning and departing on Friday morning for a total

A Turkish man, an Englishman and a Maltese man arrive in the UK. No, it’s not the start of a joke, but the start of the Revpanda’s team journey in London during ICE and iGB! Considered by many as the mother of all conferences, this year’s ICE Expo did not disappoint. According to the organisers, there were 35,000 people who visited the event, and walking through the conference, it certainly felt so. But first, let’s take a step back and reflect on the week that Emre Goktas, Jacob Leach, and I had during ICE and iGB 2023! Day 0 at

3 Awards and Counting Recently we reported on the awards we received in 2022. This was a SiGMA Marketing Agency of the Year award as well as the Marketing Solution Provider of the Year, as awarded during the AGS Awards. That’s how we ended off 2022 and during this past week, on 9 February, we also accepted an award that recognises our growth over recent months.  What is the iGB Rising Star Award? The iGB Rising Star Award is one of over 20 categories at the iGB Affiliate Awards, all related to the iGaming and affiliate niche. This year the

2022 has been an eventful year for Revpanda. We have not only improved our link building services even more by introducing a cutting-edge tool for improved efficiency, but we also continue to lead the industry as the most result-driven digital agency in the industry.  And we are not stopping there! We are kicking off 2023 with 3 noteworthy events by attending ICE London from February 7–9. We will also be present at the iGathering dinner on February 7. Please drop by to meet our Pandas in person if you are in London next week. We are thrilled as usual to

Revpanda is thrilled to announce that we won two prestigious awards this week!  Not only were we recognised for our professional copywriting services and won the coveted Marketing Agency of the Year award earlier this week at the SiGMA Europe Awards, but we for the Marketing Solution Provider of the Year award at the AGS Awards! SiGMA Awards – Marketing Agency of the Year SiGMA is the hub of everything related to the iGaming industry. And the SiGMA Awards shine the spotlight on the most ingenious iGaming brands and projects in Europe. The colourful event rewards important contributors across several

  Team Revpanda is excited to announce that we have been nominated for four prestigious awards! And we are thrilled to share the news with you. We are shortlisted for SiGMA’s Marketing Agency of the Year and Workplace of the Year awards, and the Affiliate Grand Slam’s Marketing Agency of the Year and Marketing Solution Provider of the Year categories. The Road to SiGMA Awards Europe 2022 SiGMA is the world’s leading hub for everything related to the iGaming industry. And the SiGMA Awards Europe 2022 highlight the contributions of thousands of iGaming operators, affiliate marketers, innovators, IT experts, entrepreneurs,

In today’s digital age, business growth is becoming linked with online activities, and finding the right ways to reach your target audience and get them to take immediate action is essential. With direct response copywriting skills, you can achieve just that. Read on as we discuss everything you need to know about creating the best copies that convert and tips to become a great direct response copywriter. What is Direct Response Copywriting? The idea behind every direct response copy is to make your customers take action now rather than later. It is an approach where you curate compelling sales letters

When it comes to sports betting content writing, the best way to drive traffic, interest, and conversions is by creating engaging articles about current happenings in the world of sports. With so many sports betting content ideas on the internet, creating helpful yet engaging sports betting content is essential to standing out and running a successful iGaming business. Keep reading to find out all about the different types of sports betting content writing, as well as tips on improving your content creation. How to Write Great Sports Betting Content Writing content for sports betting sites is a growing industry. You

If you ever wanted to know how to become a copywriter, this is all you need. From understanding the work requirements to the industry at large, we share it all. Thanks to the rising importance of digital marketing and the benefits – and popularity – of remote working, writing is a position that can give you job security. But it’s absolutely essential to understand your audience, clients, and language. Whether you want to pursue it as a hobby or as a career path, this post will teach you how to become a copywriter in detail. What is a Copywriter? In

Compelling email subject lines increase the chances of engagement, while advanced email marketing campaigns make it easy to target your preferred audience. Since email marketing campaigns are popular across the globe, we will take a closer look at them and explain everything that you need to know about email marketing. We’ll also talk about why you should use email campaigns and what you can expect from them. Let’s break down the details. What is Email Marketing? Just as the name suggests, email marketing is a type of copywriting using advertising processes that allows you to target an audience and increase

There are many different types of copywriting, each with its own purpose and audience. While one type of copywriting is designed to get the reader to take immediate action, others may focus on building long-term relationships with customers by creating an emotional connection with a company or product. Continue reading to learn about what copywriting is, what makes them unique, their use cases, and finally, how to become a copywriter. What is Copywriting? Copywriting is a form of marketing that uses written copies to persuade your target audience to take certain actions. These actions can be about making a purchase,

If you want to market an online casino to prospective players, quality casino content writing is among the tools you require. This is important because the number of competitors in the online gambling industry has increased significantly. In order to stand out from this crowd, increase your SEO rankings and make an impression on your audience, you need to produce quality casino content and have it easily accessible. In this blog post, we’ll explore the different types of casino writing, help improve casino writing skills, and explain how you can use those skills to advance your online presence in the

When you search for how to boost your website’s visibility, chances are you’ve come across numerous articles on link building, all talking about the importance of earning high-quality backlinks. And PR link building is the epitome of securing valuable links to your websites. It is all about adapting traditional PR tactics to promote your online presence. When executed correctly, it not only swings your website to the top of search engines but also establishes you as the leader in your area. But what exactly is digital PR, and how does it achieve this level of success? First, let’s discover what

It’s easy to get so focused on driving traffic to your website that you devout your entire time and resources. However, sending a ton of traffic to your website is only half the battle in digital marketing; converting those visits into actions, such as purchases, account creation, business calls, and whatever business goals you have, is where the real work lies.This is where Conversion Rate Optimisation, CRO for short, comes into play. This post will teach you what CRO is all about and how best to go about it. So stick around! What is CRO? Conversion rate optimisation is exactly

iGaming is one of the fastest-growing industries worldwide, and its popularity has been rising consistently in the last decade. Whether you are a dedicated punter or just someone interested in gaming, you’ve definitely experienced some form of iGaming at least once in your online journey. Even those in the industry don’t know the true extent of iGaming, so we’ve prepared a comprehensive article to help those curious about what exactly iGaming is. What is the Difference Between Gaming and iGaming? The primary difference between gaming and iGaming is that the latter involves gambling. While online gaming includes recreational single- and

We are thrilled to announce that we have been shortlisted for the Marketing and Services Provider of the Year category at the coveted SBC Awards 2022. The SBC Awards highlight the achievements of iGaming operators, affiliates, and suppliers across several disciplines like marketing, payments, operations, data, etc. For the first time this year, the award ceremony will be held on the final day of the SBC Summit Barcelona. SBC Summit 2022 is scheduled to be hosted at the Fira Barcelona Montjuïc between September 20 and 22. And the event is where the global leaders in iGaming gather to discuss the

  Much like the open sea, the digital marketing industry is dynamic and never at rest. That’s why it’s so critical to keep up with the latest marketing trends. The last thing you want to do is lag and watch competitors take the lead simply because they’ve been paying closer attention to the ripples in the water. What is one of the best ways to prepare for recent changes in digital marketing? The easiest way to guarantee that your business stays relevant is to keep abreast of key marketing statistics. And you’re in luck. We’re here to help you not

Revpanda is proud to announce that it has won two awards in the 2022 AVA Digital Awards competition. The AVA Digital Awards is an international competition governed by the Association of Marketing and Communications Professionals (AMCP). Founded in 1994, the AVA Digital Awards program recognises outstanding work by creative professionals whose work stands as a benchmark for the industry and is part of the evolution of digital marketing communication.  “I want to say thank you and congrats to our talented team members for their work and well-deserved recognition from the AVA Digital Awards,” said Revpanda CEO Emre Goktas. “These wins

On November 18, 2021, Revpanda became the proud recipient of the prestigious Marketing Agency of the Year award by Affiliate Grand Slam. Our gratitude towards anyone who supported us by voting in the AGS Awards cannot be overstated, and from the bottom of our hearts, we would like to thank everyone! AGS Awards ceremony was the closing event of the Sigma week in Malta, which took place between November 15-19, 2021. The expo gathered more than 3000 visitors and 150 speakers, and we feel honoured to be recognised as the front of the leading marketing agency and crown our year

SiGMA throws several lavish dinners every year to bring the stalwarts of different industries under one roof. And this time, there will be over 200 delegates from the online entertainment industry. SiGMA iGathering Amsterdam is scheduled for September 29 at 19:00 hours, and the event is being hosted at the Persijn Restaurant at QO Amsterdam Hotel. Revpanda will be in attendance, and we look forward to meeting new delegates, reconnecting with our peers, sharing our thoughts and discussing new ideas. We’re Thrilled to Interact with Peers and Industry Veterans! SiGMA iGathering presents a unique opportunity for professionals to interact with

iGB Live! is the biggest congregation of iGaming enthusiasts, professionals, and industry veterans. And this time, the event promises to be even more epic as the hosts bring additional features and opportunities. iGB Live! and iGB Affiliate will bring the pioneers of iGaming together and help attendees form new connections. The event is being hosted at RAI Amsterdam and promises some exciting changes as the industry reunites for the first time since London 2020. The Biggest Networking Event of the Year is Here! iGB Live! caters to every sector of the iGaming industry. From the top operators showcasing their portfolio

Content is a major investment for any brand that wants to increase its revenue streams. Therefore, every piece of content on your website must be optimised for search engines if you’re to gain organic traffic. While you might be familiar with SEO basics, it takes a lot more to get a site to rank in this highly competitive market. And that is why you need an SEO editor. What is the Role of an SEO Editor? SEO editors are primarily responsible for improving a website’s SEO performance. They help businesses rank higher on popular SERPs by following certain SEO best practices. While

Revpanda is sponsoring the next Friends of SiGMA networking event that is scheduled later this month. SiGMA iGathering Barcelona will be hosted at El Restaurant Barceloneta on September 21 between 19:30 and 23:00 hours. And the event is an excellent opportunity to meet and interact with veterans and peers from several industries. SiGMA iGathering is the largest congregation of professionals from the online entertainment, media, and hospitality industries. Looking Forward to New Opportunities SiGMA is renowned for hosting lavish events at 5-star resorts and offering excellent networking opportunities. From gala dinners at luxury restaurants to evening cruises aboard a yacht

The event is scheduled between September 21 and 24 and will host 5,000+ delegates (live and online), 250+ speakers, and 100+ exhibitors. The Biggest Congregation of the iGaming Industry SBC Summit Barcelona is the hub of iGaming operators, suppliers, regulators, and affiliates. This is where the iGaming industry converges every year to meet in person, exchange knowledge, discuss ideas, increase their network, and do business together. SBC Summit Barcelona presents a novel opportunity to interact with veterans from the iGaming industry and be a part of the discussions about our collective future. This year’s event features over 100 exhibitors who

SiGMA hosts several luxurious dinners every year for C-level professionals from various industries. It’s the perfect opportunity to meet and greet industry experts, pioneers, and global leaders. The upcoming networking event is hosted at the Malindi Beach Bar & Restaurant in Limassol on September 16, starting at 19:00. Over 200 delegates from the iGaming industry are expected at the networking event. Attendance is by invitation only, and the event is free for the invitees. Looking Forward to iGathering Limassol SiGMA organises several satellite events throughout the year at five-star resorts, poolside restaurants, and luxury yachts. And iGathering Limassol is one

The event is scheduled between September 10 and 13 and will host stalwarts from several industries like online entertainment, finance, gambling, gaming, health, and dating. The event is one of the largest networking opportunities for professionals and is renowned for offering a great time. What’s in Store for the Delegates? The next TES Affiliate Conference 2021 is being hosted at the Vienna House Diplomat Hotel in Prague. Over 150 exhibitors are expected to participate in the Meet Market on Day 1. The 3-hour long electrifying networking event is ideal for the delegates to meet the attendees and share their ideas

You must have heard a million times that search engine optimisation is a crucial digital marketing strategy. But despite spending countless hours learning the basics, the concept might still seem elusive. Our post highlights the importance of SEO for online businesses and shares some SEO techniques that you can follow for your brand to get better results on major search engines like Google and DuckDuckGo.

The next SiGMA iGathering is scheduled for the 26th of August in Riga, Latvia, and Revpanda is sponsoring the event.  On a regular basis, SiGMA hosts several satellite events at luxury restaurants, poolside venues, and aboard exquisite cruises as part of the Friends of SiGMA initiative. These lavish events are excellent networking opportunities where people get to meet and greet the stalwarts of their respective industries. And this time is no different. The dinner is being hosted at Royal Casino at 19:00 in the presence of over 200 C-level executives, including casino owners, software developers, service providers, and top-level digital

Over the last few decades, the technology has enabled scores of digital marketers to gather and use precise consumer information for targeted advertising. Since information is the new digital currency, advertisers value big data. In digital marketing, it is used through cookies, which stores behavioural patterns. However, consumers today are aware of how personal information is collected, processed, and used. Hence, privacy is a primary concern among the younger audience. With everything happening around us, including the technological advancements in the global socio-economic scene, alternate currencies are swiftly getting popular. And cryptocurrencies are the latest addition! Bitcoin started the revolution

Exponential growth is a long-term process that involves making the right decisions at opportune moments along with tons of patience. Among the several fundamental elements of growth, a continuous stream of sales leads is paramount. But what is the best way to generate leads? Unfortunately, there is no simple answer to this question. All lead generation strategies can work wonders if implemented in the correct sequence. But to put it simply, the best lead generation process is the one that works for you. How to Generate Leads for Your Business? Lead generation is the practice of converting prospects into customers. The

Although naysayers have a lot to say about the Millenial lifestyle and choices, in reality, youngsters today are the most diverse, educated, tolerant, idealistic generation so far. Since the turn of the Millenium, when the generation took the first step towards adulthood, they’ve been at the centre of media attention for their often whacky sense of fashion and naive arrogance. Think backward baseball caps, bold tattoos, online dating habits, participation trophies, and selfies! However, that’s not their only definition. Millennials are either debt-ridden, unmarried, unchurched, apolitical individuals or a group of responsible individuals who’re team players, respect previous generations, love

Although the quality of your photos is critical for gaining followers on the platform, getting them interested in what you have to offer requires a niche set of skills. And that is something crucial in digital marketing. But that’s hardly the hardest part. Capturing beautiful pictures and editing them to perfection is half the battle won. The other half is creating quirky Instagram captions. A great caption not only explains the contents of the image in a few words but coaxes the followers to take action. If you consider captions as an afterthought, you’re wasting a golden opportunity to engage

Popular search engine DuckDuckGo reached an epic milestone back in January 2021 as it quietly breached the 100 million daily search mark. This begs the question, is your website sufficiently optimised for DuckDuckGo traffic? If you’re new to search engine optimisation, it’s easy to feel overwhelmed initially. However, optimising a site for DuckDuckGo isn’t vastly different from Google SEO. But before we get into the details of how to optimise a site for DDG, it’s important to understand the reasons behind the search engine’s rising popularity. Established in 2008 by Gabriel Weinberg, DuckDuckGo emphasises user privacy above all else. As antitrust claims

Our digital marketing agency Revpanda will attend the iGathering Dinner hosted by SiGMA in Marbella, Spain, on July 8, 2021. The event is among the biggest gatherings of leaders and professionals from the online gaming industry this year. We have several interesting ideas and plans for the year ahead to share with the attendees. Also, we are excited to meet and interact with various professionals from the industry and spend the evening in good company. The networking dinner is SiGMA’s first event in the region and will serve large communities in Gibraltar and Costa del Sol. It opens the Spanish

Revpanda is attending the 3-day TES Affiliate Conference 2021 in Marbella, Spain. Hosted by The European Summit, the event is one of the biggest congregations of professionals from the online entertainment, finance, and advertising industries. TES Affiliate Conference 2021 is being held between 2-5 July at the Don Carlos Resort & Spa, Marbella. Viewers can also tune in virtually from around the world. This hybrid conference model has been introduced keeping in mind the COVID-19 travel and social gathering restrictions. The TES Affiliate Conference is one of the biggest events of its kind and provides the platform for affiliate marketers, advertisers,

Unless you’ve been living under a rock for the past couple of decades, you’ve heard of Google. The search engine giant has the world depending on its range of services. If you’re an Android user, your digital footprint is constantly being monitored; from the steps, you take to the searches you make and the products you browse, the search engine giant is aware of your every movement. This is evident in Google’s biased search suggestions, which bombards viewers with information that Google thinks aligns with their search queries. This is where DuckDuckGo promises to be a formidable alternative. If you’re one

Everyone loves an inspiring journey, especially filmmakers. The idea of being a part of an underdog’s success story can be highly motivating, especially when the odds are stacked against the protagonist. If you’re an entrepreneur, watching TV is probably the last thing on your mind. However, it pays to indulge in guilty pleasures once in a while, as focusing too much can sometimes lead to inattentional blindness and cause burnout.

While initial funding and subsequent financial support are important, the lack of resources is no excuse to give up on a legitimate business idea. You simply need to think out of the box. “I want to start a small business but have no money” is perhaps the most common excuse people give themselves to justify their lack of will to try. And while a passionate team of lenders willing to extend a generous line of credit or friends and family with deep pockets makes it a lot easier to follow through with your ideas, the lack of funding shouldn’t deter

And apart from formal attire, firm handshakes, and killer presentations, effective communication. Since English is the global language of choice, it’s important to increase your competence and fluency to make a positive impression where it counts. Using powerful words, phrases, and tone in the workplace can significantly boost career progression. According to an independent study conducted by MIT Sloan School of Management Professor Cynthia Rudin and PhD student Been Kim, certain words have a greater impact when moderately used in professional communication. These are: Yeah – While saying yeah in a business meeting might sound unprofessional, according to research, framing

With time, its use has been adapting to the changes in society, allowing advertisers to promote diverse products through sexual imagery. Although the use of sexy advertisement may seem risky, studies on the subject show the strategy actually works. According to Prof. Tom Reichert, advertisers use sex because it attracts attention and can be very effective. Sex appeals to basic primal instincts. Besides food and other survival needs, sex appeal has self-preservation interests in humans. Because of its sensual pleasure, the use of sex in advertising transcends the physical context. Therefore, it is no surprise that advertisers consider sexual imagery to be

International marketing requires patience, research, and preparation, as your brand must appeal to a wider demographic.It’s not difficult to comprehend why international marketing mistakes can be disastrous for branding. Countless expansion attempts have been previously thwarted by a flawed marketing campaign. But it doesn’t have to be that way. Localisation is the key to successfully penetrating a new market. But before hoping to appeal to the heart and mind of your new audience, make sure you’re sending out the right message.

Oracle agreeing to become TikTok’s trusted technology partner in the US could mark the beginning of a new strategic partnership between the US-based tech firm and its Chinese counterpart ByteDance. However, according to the latter’s official press release, ByteDance will not be sharing technology and algorithm with Oracle, although the US firm will gain access to check TikTok’s source codes in the country. Oracle’s role in the new partnership will be a key story for the webmasters to follow since the technology giant currently does not own a stake in the social media realm. Oracle’s lack of baggage could play

You need multi-dimensional SEO techniques that include both On-Page and Off-Page optimization. An oversimplified one-dimensional strategy does not cut it anymore.But there’s a catch! Not every factor is equally important. While some are absolute must-haves, others might not have a prominent effect in your industry. If you have a new website and are trying to identify the factors that need your immediate attention, we have got a treat for you – a list of Google ranking factors that every amateur must know. On-Page SEO Factors Let’s start with the basic rules of search engine optimization. You need to strategically place

Revenue Lab is one of the biggest affiliate marketing networks, with over ten years of experience in the iGaming industry. They simplified the process of affiliate management for their users and thus became one of the most trusted and reliable platforms on the market. Today we interviewed the Chief Marketing Officer of Revenue Lab, Olga Sokolik, to find out more about her journey with the company and its future plans. Please tell us a little bit about yourself. How did you get into the gambling industry? Hello! Before getting into the gambling industry, I used to work in the commodity

SEO and SEM are the two most popular terms in the field of digital marketing. And sometimes people get confused due to the fact that most people use these two terms interchangeable. And because of this confusion, people tend to have difficulties in differentiating the functionalities of these two processes.

You have probably heard of the importance of leads and lead generation when the subject matter was related to digital marketing. Many would say that lead generation is the most thing a business could pursue to increase its profits. And they wouldn’t be mistaken. So, what is this lead generation all about? We will try to answer this question here. Before going straight to explaining what lead generation means, we have to understand what a lead is. To put it briefly, it is your potential future customer. So, in this sense, increasing your leads means increasing the number of people