Blog

Take your digital marketing game to the next step with 5-minute read blogs by Revpanda.

On-Page SEO and Off-Page SEO

As Google continues to change its algorithm and introduce new factors that affect search engine rankings, one lesson clearly stands out. You need multi-dimensional SEO techniques that include both On-Page and Off-Page optimization. An oversimplified one-dimensional strategy does not cut it anymore.But there’s a catch! Not every factor is equally important. While some are absolute must-haves, others might not have a prominent effect in your industry. If you have a new website and are trying to identify the factors that need your immediate attention, we’ve got a treat for you – a list of Google ranking factors that every amateur

Interview with Olga Sokolik

Revenue Lab is one of the biggest affiliate marketing networks, with over ten years of experience in the iGaming industry. They simplified the process of affiliate management for their users and thus became one of the most trusted and reliable platforms on the market. Today we interviewed the Chief Marketing Officer of Revenue Lab, Olga Sokolik, to find out more about her journey with the company and its future plans. Please tell us a little bit about yourself. How did you get into the gambling industry? Hello! Before getting into the gambling industry, I used to work in the commodity

What is the Difference Between SEO and SEM?

SEO and SEM are the two most popular terms in the field of digital marketing. And sometimes people get confused due to the fact that most people use these two terms interchangeable. And because of this confusion, people tend to have difficulties in differentiating the functionalities of these two processes. Here, we will try to explain what these to terms refer to and what processes they encompass. This will give you a better understanding and help you indulge your curiosity about the field of digital marketing. Let’s start with what SEO actually means and what it is useful for. What

What is Lead Generation in Digital Marketing?

You have probably heard of the importance of leads and lead generation when the subject matter was related to digital marketing. Many would say that lead generation is the most thing a business could pursue to increase its profits. And they wouldn’t be mistaken. So, what is this lead generation all about? We will try to answer this question here. Before going straight to explaining what lead generation means, we have to understand what a lead is. To put it briefly, it is your potential future customer. So, in this sense, increasing your leads means increasing the number of people

How Has the Internet Most Likely Affected Direct and Digital Marketing?

The Internet has been a powerful tool in the arsenal in any business. Yet, channelling this potential requires the proper advertisement channels. This is where direct and digital marketing comes in, a fairly new, but already proven segment of the advertisement business. Today, we will walk you through how direct and digital marketing have changed your ability to brand, advertise and spread awareness about your product.  Reach Your Target Audience Faster Thanks to the Internet, reaching out your target audiences is now faster than ever before. Today, we can quickly identify the individuals that would be interested in your product

What is CPC and CPM in Digital Marketing?

CPC and CPM are some of the most important terminologies of PPC marketing. Most of the ads you see on the internet are one of these two. Regardless of the platform, you use, either social media or search engine platforms, CPC and CPM are handy acronyms that can help you improve your online revenue. What is CPC? As one of the most critical terminologies of PPC marketing, CPC is the abbreviation of “cost per click”. It stands for the amount you are supposed to pay per each click you get on your ads. In other words, it is the answer

Why To Hire A Digital Marketing Agency?

Today, there is one question that comes to mind when companies want to expand their business: should I hire a digital marketing agency? Are digital marketing agencies profitable enough to work with? Or moreover, why don’t I employ some professionals to work on this for me? Well, these all are logical to consider but when it comes to hiring a digital marketing agency, the benefits are more than you think.  Hiring A Digital Marketing Agency is Cost-Efficient & Effective Contrary to popular belief, you spend way less money when you hire a digital marketing agency. There are a couple of

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