Blog

Take your digital marketing game to the next step with 5-minute read blogs by Revpanda.

What is iGaming?

iGaming is one of the fastest-growing industries worldwide, and its popularity has been rising consistently in the last decade. Whether you are a dedicated punter or just someone interested in gaming, you’ve definitely experienced some form of iGaming at least once in your online journey. Even those in the industry don’t know the true extent of iGaming, so we’ve prepared a comprehensive article to help those curious about what exactly iGaming is. What is the Difference Between Gaming and iGaming? The primary difference between gaming and iGaming is that the latter involves gambling. While online gaming includes recreational single- and

Revpanda has been Shortlisted for SBC Awards 2022

We are thrilled to announce that we have been shortlisted for the Marketing and Services Provider of the Year category at the coveted SBC Awards 2022. The SBC Awards highlight the achievements of iGaming operators, affiliates, and suppliers across several disciplines like marketing, payments, operations, data, etc. For the first time this year, the award ceremony will be held on the final day of the SBC Summit Barcelona. SBC Summit 2022 is scheduled to be hosted at the Fira Barcelona Montjuïc between September 20 and 22. And the event is where the global leaders in iGaming gather to discuss the

Digital Marketing in 2022: Stay the course or change direction?

  Much like the open sea, the digital marketing industry is dynamic and never at rest. That’s why it’s so critical to keep up with the latest marketing trends. The last thing you want to do is lag and watch competitors take the lead simply because they’ve been paying closer attention to the ripples in the water. What is one of the best ways to prepare for recent changes in digital marketing? The easiest way to guarantee that your business stays relevant is to keep abreast of key marketing statistics. And you’re in luck. We’re here to help you not

Revpanda wins two 2022 AVA Digital Awards

Revpanda is proud to announce that it has won two awards in the 2022 AVA Digital Awards competition. The AVA Digital Awards is an international competition governed by the Association of Marketing and Communications Professionals (AMCP). Founded in 1994, the AVA Digital Awards program recognises outstanding work by creative professionals whose work stands as a benchmark for the industry and is part of the evolution of digital marketing communication.  “I want to say thank you and congrats to our talented team members for their work and well-deserved recognition from the AVA Digital Awards,” said Revpanda CEO Emre Goktas. “These wins

Revpanda Became AGS Marketing Agency of the Year

On November 18, 2021, Revpanda became the proud recipient of the prestigious Marketing Agency of the Year award by Affiliate Grand Slam. Our gratitude towards anyone who supported us by voting in the AGS Awards cannot be overstated, and from the bottom of our hearts, we would like to thank everyone! AGS Awards ceremony was the closing event of the Sigma week in Malta, which took place between November 15-19, 2021. The expo gathered more than 3000 visitors and 150 speakers, and we feel honoured to be recognised as the front of the leading marketing agency and crown our year

Revpanda Sponsors the Next SiGMA iGathering in Amsterdam

SiGMA throws several lavish dinners every year to bring the stalwarts of different industries under one roof. And this time, there will be over 200 delegates from the online entertainment industry. SiGMA iGathering Amsterdam is scheduled for September 29 at 19:00 hours, and the event is being hosted at the Persijn Restaurant at QO Amsterdam Hotel. Revpanda will be in attendance, and we look forward to meeting new delegates, reconnecting with our peers, sharing our thoughts and discussing new ideas. We’re Thrilled to Interact with Peers and Industry Veterans! SiGMA iGathering presents a unique opportunity for professionals to interact with

Meet Team Revpanda at iGB Live! In Amsterdam

iGB Live! is the biggest congregation of iGaming enthusiasts, professionals, and industry veterans. And this time, the event promises to be even more epic as the hosts bring additional features and opportunities. iGB Live! and iGB Affiliate will bring the pioneers of iGaming together and help attendees form new connections. The event is being hosted at RAI Amsterdam and promises some exciting changes as the industry reunites for the first time since London 2020. The Biggest Networking Event of the Year is Here! iGB Live! caters to every sector of the iGaming industry. From the top operators showcasing their portfolio

Why Do You Need an SEO Editor?

Content is a major investment for any brand that wants to increase its revenue streams. Therefore, every piece of content on your website must be optimised for search engines if you’re to gain organic traffic. While you might be familiar with SEO basics, it takes a lot more to get a site to rank in this highly competitive market. And that is why you need an SEO editor. What is the Role of an SEO Editor? SEO editors are primarily responsible for improving a website’s SEO performance. They help businesses rank higher on popular SERPs by following certain SEO best practices. While

Revpanda Sponsoring SiGMA iGathering Dinner at Barcelona

Revpanda is sponsoring the next Friends of SiGMA networking event that is scheduled later this month. SiGMA iGathering Barcelona will be hosted at El Restaurant Barceloneta on September 21 between 19:30 and 23:00 hours. And the event is an excellent opportunity to meet and interact with veterans and peers from several industries. SiGMA iGathering is the largest congregation of professionals from the online entertainment, media, and hospitality industries. Looking Forward to New Opportunities SiGMA is renowned for hosting lavish events at 5-star resorts and offering excellent networking opportunities. From gala dinners at luxury restaurants to evening cruises aboard a yacht

Meet the Good Folks at Revpanda at 2021 SBC Summit Barcelona

The event is scheduled between September 21 and 24 and will host 5,000+ delegates (live and online), 250+ speakers, and 100+ exhibitors. The Biggest Congregation of the iGaming Industry SBC Summit Barcelona is the hub of iGaming operators, suppliers, regulators, and affiliates. This is where the iGaming industry converges every year to meet in person, exchange knowledge, discuss ideas, increase their network, and do business together. SBC Summit Barcelona presents a novel opportunity to interact with veterans from the iGaming industry and be a part of the discussions about our collective future. This year’s event features over 100 exhibitors who

Revpanda Attending SiGMA iGathering in Limassol This Week

SiGMA hosts several luxurious dinners every year for C-level professionals from various industries. It’s the perfect opportunity to meet and greet industry experts, pioneers, and global leaders. The upcoming networking event is hosted at the Malindi Beach Bar & Restaurant in Limassol on September 16, starting at 19:00. Over 200 delegates from the iGaming industry are expected at the networking event. Attendance is by invitation only, and the event is free for the invitees. Looking Forward to iGathering Limassol SiGMA organises several satellite events throughout the year at five-star resorts, poolside restaurants, and luxury yachts. And iGathering Limassol is one

Meet the Revpanda Team at the 2021 TES Affiliate Conference in Prague

The event is scheduled between September 10 and 13 and will host stalwarts from several industries like online entertainment, finance, gambling, gaming, health, and dating. The event is one of the largest networking opportunities for professionals and is renowned for offering a great time. What’s in Store for the Delegates? The next TES Affiliate Conference 2021 is being hosted at the Vienna House Diplomat Hotel in Prague. Over 150 exhibitors are expected to participate in the Meet Market on Day 1. The 3-hour long electrifying networking event is ideal for the delegates to meet the attendees and share their ideas

How important is SEO?

You must have heard a million times that search engine optimisation is a crucial digital marketing strategy. But despite spending countless hours learning the basics, the concept might still seem elusive. Our post highlights the importance of SEO for online businesses and shares some SEO techniques that you can follow for your brand to get better results on major search engines like Google and DuckDuckGo.

Revpanda sponsors SiGMA iGathering in Riga, Latvia

The next SiGMA iGathering is scheduled for the 26th of August in Riga, Latvia, and Revpanda is sponsoring the event.  On a regular basis, SiGMA hosts several satellite events at luxury restaurants, poolside venues, and aboard exquisite cruises as part of the Friends of SiGMA initiative. These lavish events are excellent networking opportunities where people get to meet and greet the stalwarts of their respective industries. And this time is no different. The dinner is being hosted at Royal Casino at 19:00 in the presence of over 200 C-level executives, including casino owners, software developers, service providers, and top-level digital

The Effect of Bitcoin on Digital Marketing

Over the last few decades, the technology has enabled scores of digital marketers to gather and use precise consumer information for targeted advertising. Since information is the new digital currency, advertisers value big data. In digital marketing, it is used through cookies, which stores behavioural patterns. However, consumers today are aware of how personal information is collected, processed, and used. Hence, privacy is a primary concern among the younger audience. With everything happening around us, including the technological advancements in the global socio-economic scene, alternate currencies are swiftly getting popular. And cryptocurrencies are the latest addition! Bitcoin started the revolution

The Best Ways to Generate Leads

Exponential growth is a long-term process that involves making the right decisions at opportune moments along with tons of patience. Among the several fundamental elements of growth, a continuous stream of sales leads is paramount. But what is the best way to generate leads? Unfortunately, there is no simple answer to this question. All lead generation strategies can work wonders if implemented in the correct sequence. But to put it simply, the best lead generation process is the one that works for you. How to Generate Leads for Your Business? Lead generation is the practice of converting prospects into customers. The

What’s it Like to be a Millennial Today

Although naysayers have a lot to say about the Millenial lifestyle and choices, in reality, youngsters today are the most diverse, educated, tolerant, idealistic generation so far. Since the turn of the Millenium, when the generation took the first step towards adulthood, they’ve been at the centre of media attention for their often whacky sense of fashion and naive arrogance. Think backward baseball caps, bold tattoos, online dating habits, participation trophies, and selfies! However, that’s not their only definition. Millennials are either debt-ridden, unmarried, unchurched, apolitical individuals or a group of responsible individuals who’re team players, respect previous generations, love

5 Tips on How to Write Good Instagram Captions

Although the quality of your photos is critical for gaining followers on the platform, getting them interested in what you have to offer requires a niche set of skills. And that is something crucial in digital marketing. But that’s hardly the hardest part. Capturing beautiful pictures and editing them to perfection is half the battle won. The other half is creating quirky Instagram captions. A great caption not only explains the contents of the image in a few words but coaxes the followers to take action. If you consider captions as an afterthought, you’re wasting a golden opportunity to engage

DuckDuckGo SEO

Popular search engine DuckDuckGo reached an epic milestone back in January 2021 as it quietly breached the 100 million daily search mark. This begs the question, is your website sufficiently optimised for DuckDuckGo traffic? If you’re new to search engine optimisation, it’s easy to feel overwhelmed initially. However, optimising a site for DuckDuckGo isn’t vastly different from Google SEO. But before we get into the details of how to optimise a site for DDG, it’s important to understand the reasons behind the search engine’s rising popularity. Established in 2008 by Gabriel Weinberg, DuckDuckGo emphasises user privacy above all else. As antitrust claims

Meet Revpanda at the iGathering Dinner in Marbella

Our digital marketing agency Revpanda will attend the iGathering Dinner hosted by SiGMA in Marbella, Spain, on July 8, 2021. The event is among the biggest gatherings of leaders and professionals from the online gaming industry this year. We have several interesting ideas and plans for the year ahead to share with the attendees. Also, we are excited to meet and interact with various professionals from the industry and spend the evening in good company. The networking dinner is SiGMA’s first event in the region and will serve large communities in Gibraltar and Costa del Sol. It opens the Spanish

Meet the Revpanda Team at TES Affiliate Conference 2021

Revpanda is attending the 3-day TES Affiliate Conference 2021 in Marbella, Spain. Hosted by The European Summit, the event is one of the biggest congregations of professionals from the online entertainment, finance, and advertising industries. TES Affiliate Conference 2021 is being held between 2-5 July at the Don Carlos Resort & Spa, Marbella. Viewers can also tune in virtually from around the world. This hybrid conference model has been introduced keeping in mind the COVID-19 travel and social gathering restrictions. The TES Affiliate Conference is one of the biggest events of its kind and provides the platform for affiliate marketers, advertisers,

DuckDuckGo vs Google: Which One Should You Pick?

Unless you’ve been living under a rock for the past couple of decades, you’ve heard of Google. The search engine giant has the world depending on its range of services. If you’re an Android user, your digital footprint is constantly being monitored; from the steps, you take to the searches you make and the products you browse, the search engine giant is aware of your every movement. This is evident in Google’s biased search suggestions, which bombards viewers with information that Google thinks aligns with their search queries. This is where DuckDuckGo promises to be a formidable alternative. If you’re one

20 Best TV Shows About Business

Everyone loves an inspiring journey, especially filmmakers. The idea of being a part of an underdog’s success story can be highly motivating, especially when the odds are stacked against the protagonist. If you’re an entrepreneur, watching TV is probably the last thing on your mind. However, it pays to indulge in guilty pleasures once in a while, as focusing too much can sometimes lead to inattentional blindness and cause burnout.

How to Start a Business with No Money?

While initial funding and subsequent financial support are important, the lack of resources is no excuse to give up on a legitimate business idea. You simply need to think out of the box. “I want to start a small business but have no money” is perhaps the most common excuse people give themselves to justify their lack of will to try. And while a passionate team of lenders willing to extend a generous line of credit or friends and family with deep pockets makes it a lot easier to follow through with your ideas, the lack of funding shouldn’t deter

6 Highly Effective Words for Business Meetings

And apart from formal attire, firm handshakes, and killer presentations, effective communication. Since English is the global language of choice, it’s important to increase your competence and fluency to make a positive impression where it counts. Using powerful words, phrases, and tone in the workplace can significantly boost career progression. According to an independent study conducted by MIT Sloan School of Management Professor Cynthia Rudin and PhD student Been Kim, certain words have a greater impact when moderately used in professional communication. These are: Yeah – While saying yeah in a business meeting might sound unprofessional, according to research, framing

Why Sex Sells More than Ever

With time, its use has been adapting to the changes in society, allowing advertisers to promote diverse products through sexual imagery. Although the use of sexy advertisement may seem risky, studies on the subject show the strategy actually works. According to Prof. Tom Reichert, advertisers use sex because it attracts attention and can be very effective. Sex appeals to basic primal instincts. Besides food and other survival needs, sex appeal has self-preservation interests in humans. Because of its sensual pleasure, the use of sex in advertising transcends the physical context. Therefore, it is no surprise that advertisers consider sexual imagery to be

10 Most Embarrassing International Marketing Failures

International marketing requires patience, research, and preparation, as your brand must appeal to a wider demographic.It’s not difficult to comprehend why international marketing mistakes can be disastrous for branding. Countless expansion attempts have been previously thwarted by a flawed marketing campaign. But it doesn’t have to be that way. Localisation is the key to successfully penetrating a new market. But before hoping to appeal to the heart and mind of your new audience, make sure you’re sending out the right message.

TikTok Cleared to Operate in the US with Oracle

Oracle agreeing to become TikTok’s trusted technology partner in the US could mark the beginning of a new strategic partnership between the US-based tech firm and its Chinese counterpart ByteDance. However, according to the latter’s official press release, ByteDance will not be sharing technology and algorithm with Oracle, although the US firm will gain access to check TikTok’s source codes in the country. Oracle’s role in the new partnership will be a key story for the webmasters to follow since the technology giant currently does not own a stake in the social media realm. Oracle’s lack of baggage could play

On-Page SEO and Off-Page SEO

You need multi-dimensional SEO techniques that include both On-Page and Off-Page optimization. An oversimplified one-dimensional strategy does not cut it anymore.But there’s a catch! Not every factor is equally important. While some are absolute must-haves, others might not have a prominent effect in your industry. If you have a new website and are trying to identify the factors that need your immediate attention, we have got a treat for you – a list of Google ranking factors that every amateur must know. On-Page SEO Factors Let’s start with the basic rules of search engine optimization. You need to strategically place

Interview with Olga Sokolik

Revenue Lab is one of the biggest affiliate marketing networks, with over ten years of experience in the iGaming industry. They simplified the process of affiliate management for their users and thus became one of the most trusted and reliable platforms on the market. Today we interviewed the Chief Marketing Officer of Revenue Lab, Olga Sokolik, to find out more about her journey with the company and its future plans. Please tell us a little bit about yourself. How did you get into the gambling industry? Hello! Before getting into the gambling industry, I used to work in the commodity

What is the Difference Between SEO and SEM?

SEO and SEM are the two most popular terms in the field of digital marketing. And sometimes people get confused due to the fact that most people use these two terms interchangeable. And because of this confusion, people tend to have difficulties in differentiating the functionalities of these two processes.

What is Lead Generation in Digital Marketing?

You have probably heard of the importance of leads and lead generation when the subject matter was related to digital marketing. Many would say that lead generation is the most thing a business could pursue to increase its profits. And they wouldn’t be mistaken. So, what is this lead generation all about? We will try to answer this question here. Before going straight to explaining what lead generation means, we have to understand what a lead is. To put it briefly, it is your potential future customer. So, in this sense, increasing your leads means increasing the number of people

How Internet Affected Direct and Digital Marketing?

The Internet has been a powerful tool in the arsenal in any business. Yet, channelling this potential requires the proper advertisement channels. This is where direct and digital marketing comes in, a fairly new, but already proven segment of the advertisement business. Today, we will walk you through how direct and digital marketing have changed your ability to brand, advertise and spread awareness about your product.

What is CPC and CPM in Digital Marketing?

Regardless of the platform, you use, either social media or search engine platforms, CPC and CPM are handy acronyms that can help you improve your online revenue. What is CPC? As one of the most critical terminologies of PPC marketing, CPC is the abbreviation of “cost per click”. It stands for the amount you are supposed to pay per each click you get on your ads. In other words, it is the answer to how much it costs you to acquire a click on a platform. How to Calculate the Average CPC? You may wonder what determines the price. At

Why To Hire A Digital Marketing Agency?

Today, there is one question that comes to mind when companies want to expand their business: should I hire a digital marketing agency? Are digital marketing agencies profitable enough to work with? Or moreover, why don’t I employ some professionals to work on this for me? Well, these all are logical to consider but when it comes to hiring a digital marketing agency, the benefits are more than you think.  Hiring A Digital Marketing Agency is Cost-Efficient & Effective Contrary to popular belief, you spend way less money when you hire a digital marketing agency. There are a couple of

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