Watch Affiliate Programs

Get access to a list of the best watch affiliate programs reviewed by experts. Learn how an affiliate program for marketing luxury watches works and join to earn extra money.

Best Watch Affiliate Programs in 2024

Affiliates can earn attractive commissions by choosing the best watch affiliate program from the available options. This article focuses on the most reliable affiliate programs available today.

One of the easiest ways to earn extra money is to promote luxury watches. You can do this if you have a luxury lifestyle affiliate website that attracts people who like these accessories. Simply join the top watch affiliate programs we have recommended here. A good program will grant you a decent commission rate on every sale made through your referral link. Continue reading to discover reputable affiliate programs for marketing watches.

What are Watch Affiliate Programs? How Do They Work?

An affiliate program is simply a payment arrangement involving a merchant site, an advertiser, and a publisher or marketer. Affiliate marketing is all about promoting the products or services of a company to earn a commission based on the agreed payment model. As the name implies, watch affiliate programs allow marketers to earn money by marketing watches to potential customers. The manufacturer or distributor provides you with an affiliate link that you can share with prospective buyers on your site. Then you can earn a commission if visitors follow your link and purchase watches.

The luxury watch market is especially profitable, making it a great choice for affiliates. According to Data Bridge Market Research, the global luxury watch market was valued at USD 8.17 billion in 2022 and is expected to increase to USD 11.54 billion by 2030. From Rolex to Omega, there are many high-end watches for both men and women. Affiliates can promote these and other watch brands for an opportunity to earn a commission.

How Can Affiliates Benefit from Watch Affiliate Programs?

Marketers can join the best affiliate networks or visit manufacturers’ websites to find profitable affiliate programs. These payment arrangements allow publishers to earn a commission when visitors to their websites follow unique referral links and purchase watches. The commission rate depends on the program, the perceived value of the product, sales, and other factors.

According to Forbes, most commission rates range from 5% to 50% of the product’s purchase price. However, some affiliate programs can give you higher commissions, so you need to choose carefully. Even when the commission percentage is low, the amount of money you can earn can be high if you manage to sell many expensive products. For example, imagine selling luxury watches worth hundreds of thousands of dollars. The earnings will be good even if the commission rate offered by the advertiser is only 3%.

Advantages of Watch Affiliate Programs

By choosing the right watch brand to promote, affiliate marketers can reap the benefits of selling some of the most sought-after accessories. Although not everyone uses these timekeeping devices nowadays, the luxury watch industry is still growing. If you have an affiliate website that focuses on luxury or lifestyle, there is a good chance that it appeals to the wealthy. And you can market to this group or even convince people who don’t like watches to purchase one. Find out more about the benefits you can expect from a watch affiliate program below.

High Earning Potential

Many luxury watch affiliate programs pay out reasonable commissions. The more customers you bring in via your referral link, the more profits you can get. Most programs pay affiliates for each sale, so you want to sell as many watches as possible to earn more money.

Niche Audience

Unlike e-commerce affiliate networks, which focus on a wide range of products, some programs are specifically designed with watch lovers in mind. An affiliate marketer can easily focus their marketing efforts on customers who are most likely to purchase watches. They can even get the marketing tools needed to appeal to specific audiences.

Brand Diversity

Marketers in the fashion industry have numerous products to market. With so many top-rated fashion affiliate networks, there’s something for every publisher. There is a wide range of watch brands with styles and price points that attract all kinds of customers. Rolex, Omega, and Patek Philippe are among the top choices for wealthy buyers.

Seasonal Gifting

A watch is something you might consider if you wish to buy a gift for someone special. If you join a watch affiliate program, you can take advantage of special occasions to increase your sales. There is a good chance that you will find customers who are willing to buy watches for seasonal gifting.

5 Best Watch Affiliate Programs

We have picked the top luxury watch affiliate programs available right now and reviewed them. There are several factors to consider before you choose one. These include commission rates, the cookie window, watch brands, payment methods, and reputation. If you are looking for a Rolex affiliate program, you can find one below. Depending on the content you have on your affiliate site, you can also market renowned Swiss watches, sports watches, and other well-known brands. Feel free to choose your favourite watch affiliate program to get started.


Overstock was formed in 1999 to connect buyers with the products they love. However, it rebranded to Bed Bath & Beyond in 2023. The company sells classy and affordable timepieces. Whether your customers are fascinated by sports, casual, or classic designs, there’s something for them on the platform.

Bed Bath & Beyond offers one of the best luxury watches affiliate programs available today. The program runs on the Commission Junction (CJ Affiliate) network, offering all the tools you need, including marketing materials. Marketers can earn up to 3% commission on all products.

Program Bed Bath & Beyond Affiliate Program
Network CJ Affiliate
Products Seiko, Gucci, Movado, Tag Heuer, Lucien Piccard, Invict ESQ
Commission Structure 3% Cost Per Sale
Payment Methods Payoneer, Check, Direct Deposit

Our Verdict About Program

Formerly known as Overstock, Bed Bath & Beyond offers a top-notch watches affiliate program. It is powered by CJ Affiliate, one of the most trusted networks in the industry. There are different watches to market, but the program only offers a single-tier commission structure.

  • Many watch brands
  • Trusted CJ Affiliate network
  • Affordable watches
  • Marketing tools
  • Single-tier commission
  • 3% commission

DAEM Watches Affiliate Program

DAEM Watches is known for its well-crafted timepieces designed in Brooklyn, New York. The company’s line of exclusive, luxury watches is a major attraction for watch fans and affiliates alike. Marketers can get a decent commission rate by joining the DAEM watch affiliate program on the ShareASale network. 

Affiliates can earn a 20% commission per sale and enjoy a wide range of offers. They are also supplied with marketing materials such as banners, logos, and links. The cookie duration is 45 days, and the average order size is $250.

Program DAEM Affiliate Program
Network ShareASale
Products Classic Collection, Kings Collection, Straps
Commission Structure 20% Cost Per Sale
Payment Methods Check, Direct Deposit, Wire, Payoneer

Our Verdict About Program

The DAEM watches affiliate program stands out for offering a better commission rate than other similar affiliate programs. It also boasts exclusive deals. However, high-priced watches on the platform may not always appeal to low-budget buyers.

  • Exclusive watches
  • Attractive offers
  • High commission rate
  • Marketing tools
  • Expensive watches

Spinnaker Watches

This brand is responsible for some of the best watches with eye-catching designs. From Boettger to Bradner, Cahill, Croft, and Dumas, there are different types of timepieces to market if you choose Spinnaker Watches. Buyers and affiliate marketing site owners can choose based on their preferred collection, case colour, band material, and water resistance rating.

Spinnaker Watches offers one of the best-paying luxury watch affiliate programs powered by UpPromote. Affiliates can expect a 10% commission on every successful sale made through affiliate links or coupon codes. The program’s cookie duration is 14 days.

Program Spinnaker Affiliate Program
Network UpPromote
Products Boettger, Bradner, Cahill, Croft, Dumas, Fleuss, Hass Hull, Piccard, Spence, Tesei, Wreck
Commission Structure 10% Cost Per Sale
Payment Methods PayPal

Our Verdict About Program

There are numerous products to promote if you choose the Spinnaker Watches affiliate program. The commission rate is also acceptable, but the cookie window could be better. Providing a longer cookie duration would be an added advantage for affiliates.

  • Classy watches
  • 10% commission
  • Quick registration
  • Product diversity
  • Short cookie duration

Bob’s Watches Affiliate Program

Established in 1999, Bob’s Watches is a trusted brand when it comes to good-quality timepieces. Every watch on the merchant site is 100% certified by WatchCSA, the most trusted authentication authority in the industry. It is the go-to option for marketers looking for a reliable Rolex affiliate program, thanks to a wide selection of pre-owned Rolex watches.

The Bob’s Watches affiliate program is offered on the Pepperjam platform. This is one of the most trusted marketplaces where affiliates can connect with advertisers in different niches. Publishers can earn a 5% commission on each watch sold to a customer through the affiliate program. However, the commission amount is capped at $1,000 per sale.

Program Bob’s Watches Affiliate Program
Network Pepperjam
Products Rolex, Omega, Tudo, Cartier, Patek Philippe, Oris, Longines, Tissot, Grand Seiko, Panerai, Breitling, Audemars Piguet
Commission Structure 5% Cost Per Sale
Payment Methods N/A

Our Verdict About Program

Bob’s Watches provides one of the top watch affiliate programs for fans of luxury watch brands like Omega, Rolex, and Patek Philippe. However, this program is only suitable for affiliates who can sell expensive watches. There’s also a maximum cost-per-sale commission when you sell the most valuable products.

  • Certified products
  • Luxury watches
  • Reputable network
  • Experienced company
  • Expensive products
  • Low CPS rate

Watch Gang

Watch Gang was founded in 2016 to help people get excited about watches. It is one of the world’s leading watch clubs, where members get an opportunity to win watches from well-known brands such as Rolex, TAG Heuer, and Seiko every week. The available products include casual, dressy, and sports matches with a Swiss or Japanese touch. With three subscription plans, the club allows members to acquire new watches worth up to $150, $500, or $1,500.

There are different ways to become an affiliate marketer for Watch Gang. Each member gets a unique referral link that they can share with friends via email, social media, or text. They earn 50 points when a brand-new referral completes the check-out process. Affiliates can convert their points into credit to purchase more watches. The second option is to join the Watch Gang affiliate program through Ascend by Partnerize. Here, affiliates get an 8% commission per sale and enjoy 30 days of cookie tracking.

Program Watch Gang Affiliate Program
Network Partnerize
Products Rolex, TAG Heuer, Seiko
Commission Structure 8% Cost Per Sale
Payment Methods N/A

Our Verdict About Program

The Watch Gang watches affiliate program is a great choice if you wish to market high-end brands like Rolex, TAG Heuer, and Seiko. However, it seems to offer a lower cost-per-sale rate compared to other programs covered in this article.

  • Top-quality watches
  • 30 days cookie duration
  • World-class watch club
  • Loyalty points
  • Low CPS rate

Criteria to Choose the Best Watch Affiliate Programs

A publisher’s road to success begins with choosing a top-quality affiliate program. There are numerous options, so affiliates need to conduct thorough research and pick carefully. Both the affiliate and advertiser ought to benefit from a watch affiliate program. The affiliate’s ultimate goal is to earn a commission by successfully referring customers to the merchant’s or distributor’s website. We have explained the steps you can follow to choose the right affiliate program for promoting the world’s most famous watch brands below.


Affiliate Commission Structure and Average Order Value

Make sure that the chosen watch affiliate program offers a lucrative commission rate. There are various pricing models such as Cost Per Action (CPA), Revenue Share (RevShare), and Cost Per Sale (CPS). If you join affiliate networks with the CPS model, you want the commission per sale to be as high as possible. And selling high-valued watches means better commission rates. Other factors to consider when comparing watch affiliate programs include payment methods, bonuses, and the availability of tiered commission structures.


Brand Reputation and Quality

Consider the reputation of a company that manufactures or sells watches before becoming an affiliate. If you want to market luxury watches on your affiliate site, you must ensure that the advertiser has a positive brand image. You need to examine the company’s history, watch-making skills, and product quality. Reading customer reviews can be helpful at this stage. Affiliates must consider all these factors to choose a high-quality watch brand that’s easy to market.


Exclusive Deals and Promotions

Evaluate the watch affiliate program to establish if there are attractive promotions. Along with high commissions, exclusive offers and discounts encourage affiliates to work harder. Moreover, advertisers with incentives for watch enthusiasts are more likely to appeal to new customers. Your chances of succeeding as a marketer can increase if the brand’s promotions are in line with the preferences and purchasing behaviours of the target audience.


Brand Aesthetics and Alignment with Audience

Watch designs and aesthetics are crucial factors that customers consider when purchasing watches. The materials, shape, and colour used must align with the buyer’s sense of style. If your blog or website targets the rich, the design features must be consistent with the preferences of this group. This also means that you have to research the needs and lifestyles of the target audience to choose the most suitable watch brand.

Join Luxury Watch Affiliate Programs Today

Selling watches through affiliate marketing can be a profitable venture if you make the right decisions. The first step is to join the best luxury watch affiliate program. Fortunately, you can find a list of reputable affiliate programs on this page. Just pick one and sign up now to get started. Remember to utilise Revpanda’s affiliate marketing services to take your business website to the next level. We are experts in copywriting, search engine optimisation, link building, and payment method testing, among others.


A watches affiliate program allows marketers to promote the most common watch brands available today. These include popular watches like Rolex, Omega, Patek Philippe, Richard Mille, and Cartier. The available products usually vary depending on the selected merchant site.

Joining a watch affiliate program allows marketers to earn commissions per sale or based on the agreed payment structure. With high-quality traffic and an effective marketing strategy, affiliates can get huge commissions, depending on the watch brand.

The first step is to choose a watch affiliate program that allows you to sell your preferred watch brands. Remember to read the terms and conditions once you find one. Then you have to create your affiliate marketing account and use your referral link to bring in new buyers. 

Usually, the sale price, commission rate, and number of buyers determine how much a marketer can earn through a watches affiliate program. Monthly earnings for affiliates can range from tens to thousands of dollars, depending on the aforementioned factors.