What Are CPS Affiliate Networks? How Do They Work?
Affiliate marketing is a growing industry that allows publishers to earn money by selling the products or services of different companies. According to Yahoo Finance, the value of the global affiliate marketing market will continue to rise and is expected to exceed $36,902 million by 2030. Thus, it’s one of the most lucrative sectors for affiliates. Although there are different commission structures, many publishers and advertisers have chosen to work with CPS affiliate networks.
CPS stands for cost per sale, a popular commission model used in the performance marketing industry. The top affiliate networks use this model to pay publishers based on the number of sales generated by an advertisement. A network provides CPS affiliates with the needed tools, including marketing resources and a referral programme with unique links. If new customers follow the link and pay for affiliate products or services, the marketer is paid per sale.
CPA and CPS Affiliate Networks: What Is the Difference?
Cost-per-sale affiliate networks are not the only option for affiliates and advertisers. You can easily find an affiliate programme or network that uses the widely popular CPA model. In fact, many networks offer several commission structures and even combine them to offer better payouts.
CPS affiliate networks simply pay publishers based on the number of sales generated by an ad. In contrast, a CPA (cost per action or acquisition) network pays marketers when new customers take a certain action. The specified action could be a click, lead, or sale, depending on the terms and conditions. Both commission models help businesses scale their marketing efforts and attract new customers.