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01.tech Expands iGaming with Prediction Markets
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From Crypto to Politics: 01.tech’s Markets Module Redefines iGaming Engagement
01.tech, a B2B technology company serving the global entertainment industry, provides sportsbook and casino solutions through a proprietary platform built for international markets. The company recently announced the results of the Markets module, which is integrated into its proprietary platform. Prediction markets allow players to wager on sports, politics, economics, technology, crypto, and pop culture.
The module by 01.tech has been deployed across all major operator platforms. The Markets module is already showing clear commercial value, with significant increases in driving non-sports traffic, increasing overall platform engagement, and filling seasonal voids between major sporting events. 01.tech took this burgeoning trend coming out of complicated financial ecosystems and simplified it into an approachable, transparent iGaming format.
How 01.tech Builds a Different Prediction Market Model
Markets was built into an iGaming product with a view to B2B partners’ flexibility and not as a separate Web3 service. Moreover, most prediction markets operate on an exchange model basis. Contracts are bought and sold before they resolve, prices are determined by the market participants, and the platform charges fees. Participants will need a crypto wallet, knowledge of how orders are filled, and feel comfortable betting against other participants.
01.tech Prediction Markets work differently. Odds are fixed, contracts are buy-only, and the margin is integrated into price. Users are betting against the operator’s line rather than each other. This allows the operator to set the margin and avoid P2P risk.
Below are some of the other ways in which 01.tech has built a product that stands out.
From Event Predictions to Fast-Moving Crypto Markets
Beyond longer-term event markets, the Markets module allows for faster-moving markets focused on cryptocurrency price movements in the next five minutes. This forges a unique engagement loop much closer in rhythm to online casino gaming than old-fashioned match betting.
01. tech develops its own Market module offering instead of replicating markets listed on other exchanges. News events can therefore spawn markets regardless of whether or not others offer them.
Custom Prediction Lines
Moreover, B2B partners can ask for their own unique line built based on their marketing goals, such as predictions about events that happen with their ambassadors or brand. That line will only exist on their network, and no competitor will be able to copy it.
Seamless Integration with the 01.tech Ecosystem
Prediction Markets is part of the 01.tech ecosystem. It shares the same balance, wallet and interface. There are no extra steps or mechanics a player has to learn to go from betting on who will win the Euroleague to predicting cryptocurrency prices.
The betting process is completely identical: pick an event, pick Yes or No, drop your stake on the betslip and place. Odds are calculated/settled just as they would be at any sportsbook.
Prediction Markets: How Do They Work?
Sportsbooks are dependent on the sports calendar. That reliance is a vulnerability built into the business model. Off-seasons, international breaks, and midweek troughs are all decreases in volume that traditional sports lines can’t make up for.
Prediction markets, on the other hand, follow news cycles. Rather than being constrained to a schedule, they pull from a continuous influx of news and turn breaking headlines into new betting opportunities. All you need to participate is an opinion on something people are talking about.
Typical prediction market questions include:
- Will Apple announce a foldable iPhone at their next launch?
- Will Ethereum reclaim its all-time high this year?
- Will Christopher Nolan’s The Odyssey win Best Picture?
- Will Lula win a fourth term in Brazil’s presidential election?
All of these questions can be answered with a simple Yes or No. That ease-of-use invites users who may not typically engage with sports betting.
How the Markets Module Expands the Operator’s Reach Beyond Sports
The Markets module allows access to completely different user segments that aren’t reachable via sportsbook channels, such as crypto fans, retail investors, and technology and global news followers.
The news cycle doesn’t stop like the sports calendar. Elon Musk makes a statement, the Fed decides on interest rates, new technologies are announced. Market moves happen and these moves are instant. This leads to higher login frequency and return visits as people want to see how events unfolded.
The Markets module functions as a bridge among verticals. Binary predictions translate instantly to casino players and offer sports bettors something to do during non-activity periods on the calendar. Each vertical benefits by gaining another engagement channel with the user. All of this leads to a higher average spend, higher LTV, and higher revenue platform-wide.
Alexander Lobov, Head of Sportsbook at 01.tech, made the following statement on the product: “We took one of the industry’s strongest trends, stripped away complex Web3 mechanics, adapted it to a familiar user experience, and integrated it fully into our platform. We provide partners with a turnkey tool to acquire new audiences and monetize news-driven momentum. Оperators can capitalize on the events shaping the global agenda with the Markets module. Our analytical team can deploy lines around any breaking event within minutes, while custom branding capabilities make this a distinct proposition in the B2B space. The product is fully live, battle-tested, and available for integration.”
Operators can integrate the Markets module through 01.tech.
