Content Marketing

Content marketing is a necessary facet of successful digital marketing strategies. Whether you’re building a website, social media pages, email campaign, or video marketing collateral, high-quality, SEO-friendly content and copy are vital. Revpanda, being a highly acclaimed digital marketing agency, can help boost your ROI through content available in over 70 languages.

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Author
Emre
Editor
Barb
Last Updated
26/04/24
Read Time
8 min

Table of contents

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How Revpanda Creates Bespoke Content Marketing Campaigns

1

Define The Audience

First, we help you know your target audience and appeal to them with a content strategy that’s built for your business. Our experts help you get a lock on key demographics who are interested in your offerings. That’s how we create higher-quality and well-targeted ad campaigns that always garner results.

2

Content Marketing Strategy

We perform keyword research to ensure your content strategy is relevant to your offerings. Then our expert content marketing strategists create action plans driven by data and the best practices to achieve your business goals.

3

Content Marketing Plan

Our tactical content marketing plans document how to execute your content strategy and the resources necessary to get the work done. This includes all the key topics your website should cover, the kind of content you develop, how and when it should be shared, and the CTAs that get results.

4

Content Creation

Lastly, we create engaging and well-targeted content that will increase conversion drastically. This includes improvements to your existing web pages, blog posts, social media posts, visual content, infographics, email marketing, website optimisations, technical structure optimisations, and monitoring, site health, and much, much more!

Content Marketing in 5 Steps

Content marketing is the marketing approach that helps businesses attract, engage, and delight audiences with articles, blogs, web copy, videos, email marketing, and other types of media. In total, there are five different mediums for content marketing that help businesses to have higher conversions.

Infographics

Using infographics is a great and simple way to put forth important information in a concise and easy-to-understand format. There are several kinds of infographics to include within your content marketing strategy, such as timeline, list, information, statistical and flowchart infographics.

Images

Graphic design is an integral part of marketing nowadays, as people prefer to absorb visuals rather than read. Also, images help in strengthening your brand image and voice. It can also aid in breaking up a monotonous posting pattern so that visitors do not lose interest.

Webpages

Ensure your webpage content is up-to-date and in line with SEO best practices to enhance its effectiveness at pleasing visitors and search engines alike. As a one-stop agency, we offer custom website development, providing them with rich content that allows users to clearly know who you are and what you do.

Social Media Marketing

Social media has become a key component in consumers’ daily lives, and we help you leverage it for effective marketing. Our team is filled with social media marketing experts, and thus, we know exactly what you should post, when and how.

Video Content Marketing

Consumers highly appreciate short and sweet videos that are full of helpful information. Video content allows for a higher level of engagement from users and can add a lot more to the persona of your company.

Inbound Marketing vs Content Marketing

VS

Inbound Marketing

  • This digital marketing technique attracts consumers through helpful interactions and high-quality content

  • You cater to a particular audience type

  • Attracts, converts, closes, and delights audiences

  • Creates brand awareness, builds relationships, gets conversions, and makes sales

    • Content Marketing

  • Creates and distributes consistent, relevant, and valuable content, leading to a positive ROI

  • Targets a broader audience

  • Attracts, convinces, and then converts

  • Create brand awareness, build relationships, get conversions, and make sales

    • Advantages Of Content Marketing

    Increased Brand Awareness

    Creating different types of content, such as blog posts, email marketing posts, and other creative content, inevitably becomes a resource that can be shared. Therefore, the more content people come across online, the more chances it will be shared, meaning people will be more likely to find out about your brand.

    Better Content for an Appealing Site

    It is pretty simple, the more effort you put into your content marketing plan, the more content on your company website. Thus, you are creating more reasons for customers to stick around, more trust to get higher conversion rates, and more opportunities for them to get familiar with the products or services you offer. Also, the more engaging your content, the longer your website’s visitors stay and browse, which is very helpful for your website’s SEO performance.

    Improved Reputation

    People gauge how they feel about your company and how you present yourself based on the impression you leave on your visitors. If your content is enlightening, informative, or engaging, they think of your brand more highly.

    Moreover, suppose your content is published on other sources and shows up on their newsfeed on different social platforms. In that case, you are perceived as an established, trustworthy thought leader within your industry.

    More Followers

    Consistently post your content on your social media profiles to get more exposure. Users view and read your content and get the chance to share it with their followers, which, in turn, increases your number of followers.

    You earn more followers on your social media platforms through content marketing, allowing you to get more traffic from this source.

    The Importance of Content Marketing Services

    Although social media and content marketing were optional processes for companies in yesteryear, they’ve become an undeniable necessity in the modern age. If you take a look at successful digital marketers, content marketing will be one of their highest priorities.

    Behind a great brand lies a wealth of relevant and valuable content to attract their target audience. With Revpanda’s expertise, you get:

    Take Your Company Beyond Its Limits with Revpanda

    With the expertise of our digital marketing agency, it is not mission impossible to hit the bull’s eye. Whether you need a dedicated content marketing plan or consultation, our team will lead your company through the desired results.

    Just get in touch with us today and learn more about  how we can help you.

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    Frequently Asked Questions

    We create unique campaigns for brands by analysing them and doing market research first. After we identify their needs, our team creates a strategy that leads your company to your target. We do this through tailored social media marketing, creating SEO-friendly websites, video content, or more, depending on the brand’s needs and goals.

    First, we send you a questionnaire for you to fill out. Once you are done with that, we schedule a call to discuss any details you’d like to share and answer all your queries regarding our services. After that, we conduct further research and develop a content marketing strategy specific to what you do.

    It all starts with getting to know your business, its products, and the audience it caters to. Once we have that data and understand your needs for content, we develop a bespoke marketing strategy that complements your existing content marketing efforts.

    Our custom content marketing campaigns increase your business’ brand awareness, and thus, helps your business to have more impressions from your target customers. This results in higher conversion rates and more sales.

    Our team consists of industry veterans who are experts in content marketing. From search engine marketing to video content marketing, our professionals have been delivering results for businesses from different industries. That way, we can create bespoke solutions for your company.

    Briefly, content marketing services’ costs depend on clients’ projects. If the project requires work in multiple mediums, the price can go up. On the other hand, if the project is based on a single platform, the overall price can go lower. However, to learn the accurate cost of your project, you should get in touch with our team.

    It is important to remember that content marketing isn’t a short-term strategy. Our methods will be sure to make your shares increase in the months after the campaign has been implemented. However, planning out a long-term strategy is recommended to ensure your content is valuable for several years in the future.