Today, there is one question that comes to mind when companies want to expand their business: should I hire a digital marketing agency? Are digital marketing agencies profitable enough to work with? Or moreover, why don’t I employ some professionals to work on this for me? Well, these all are logical to consider but when it comes to hiring a digital marketing agency, the benefits are more than you think. Hiring A Digital Marketing Agency is Cost-Efficient & Effective Contrary to popular belief, you spend way less money when you hire a digital marketing agency. There are a couple of
What is CPC and CPM in Digital Marketing?
Regardless of the platform, you use, either social media or search engine platforms, CPC and CPM are handy acronyms that can help you improve your online revenue. What is CPC? As one of the most critical terminologies of PPC marketing, CPC is the abbreviation of “cost per click”. It stands for the amount you are supposed to pay per each click you get on your ads. In other words, it is the answer to how much it costs you to acquire a click on a platform. How to Calculate the Average CPC? You may wonder what determines the price. At
How Internet Affected Direct and Digital Marketing?
The Internet has been a powerful tool in the arsenal in any business. Yet, channelling this potential requires the proper advertisement channels. This is where direct and digital marketing comes in, a fairly new, but already proven segment of the advertisement business. Today, we will walk you through how direct and digital marketing have changed your ability to brand, advertise and spread awareness about your product.
What is Lead Generation in Digital Marketing?
You have probably heard of the importance of leads and lead generation when the subject matter was related to digital marketing. Many would say that lead generation is the most thing a business could pursue to increase its profits. And they wouldn’t be mistaken. So, what is this lead generation all about? We will try to answer this question here. Before going straight to explaining what lead generation means, we have to understand what a lead is. To put it briefly, it is your potential future customer. So, in this sense, increasing your leads means increasing the number of people
What is the Difference Between SEO and SEM?
SEO and SEM are the two most popular terms in the field of digital marketing. And sometimes people get confused due to the fact that most people use these two terms interchangeable. And because of this confusion, people tend to have difficulties in differentiating the functionalities of these two processes.
On-Page SEO and Off-Page SEO
You need multi-dimensional SEO techniques that include both On-Page and Off-Page optimization. An oversimplified one-dimensional strategy does not cut it anymore.But there’s a catch! Not every factor is equally important. While some are absolute must-haves, others might not have a prominent effect in your industry. If you have a new website and are trying to identify the factors that need your immediate attention, we have got a treat for you – a list of Google ranking factors that every amateur must know. On-Page SEO Factors Let’s start with the basic rules of search engine optimization. You need to strategically place
10 Most Embarrassing International Marketing Failures
International marketing requires patience, research, and preparation, as your brand must appeal to a wider demographic.It’s not difficult to comprehend why international marketing mistakes can be disastrous for branding. Countless expansion attempts have been previously thwarted by a flawed marketing campaign. But it doesn’t have to be that way. Localisation is the key to successfully penetrating a new market. But before hoping to appeal to the heart and mind of your new audience, make sure you’re sending out the right message.
6 Highly Effective Words for Business Meetings
And apart from formal attire, firm handshakes, and killer presentations, effective communication. Since English is the global language of choice, it’s important to increase your competence and fluency to make a positive impression where it counts. Using powerful words, phrases, and tone in the workplace can significantly boost career progression. According to an independent study conducted by MIT Sloan School of Management Professor Cynthia Rudin and PhD student Been Kim, certain words have a greater impact when moderately used in professional communication. These are: Yeah – While saying yeah in a business meeting might sound unprofessional, according to research, framing
How to Start a Business with No Money?
While initial funding and subsequent financial support are important, the lack of resources is no excuse to give up on a legitimate business idea. You simply need to think out of the box. “I want to start a small business but have no money” is perhaps the most common excuse people give themselves to justify their lack of will to try. And while a passionate team of lenders willing to extend a generous line of credit or friends and family with deep pockets makes it a lot easier to follow through with your ideas, the lack of funding shouldn’t deter
DuckDuckGo vs Google: Which One Should You Pick?
Unless you’ve been living under a rock for the past couple of decades, you’ve heard of Google. The search engine giant has the world depending on its range of services. If you’re an Android user, your digital footprint is constantly being monitored; from the steps, you take to the searches you make and the products you browse, the search engine giant is aware of your every movement. This is evident in Google’s biased search suggestions, which bombards viewers with information that Google thinks aligns with their search queries. This is where DuckDuckGo promises to be a formidable alternative. If you’re one
Popular search engine DuckDuckGo reached an epic milestone back in January 2021 as it quietly breached the 100 million daily search mark. This begs the question, is your website sufficiently optimised for DuckDuckGo traffic? If you’re new to search engine optimisation, it’s easy to feel overwhelmed initially. However, optimising a site for DuckDuckGo isn’t vastly different from Google SEO. But before we get into the details of how to optimise a site for DDG, it’s important to understand the reasons behind the search engine’s rising popularity. Established in 2008 by Gabriel Weinberg, DuckDuckGo emphasises user privacy above all else. As antitrust claims
5 Tips on How to Write Good Instagram Captions
Although the quality of your photos is critical for gaining followers on the platform, getting them interested in what you have to offer requires a niche set of skills. And that is something crucial in digital marketing. But that’s hardly the hardest part. Capturing beautiful pictures and editing them to perfection is half the battle won. The other half is creating quirky Instagram captions. A great caption not only explains the contents of the image in a few words but coaxes the followers to take action. If you consider captions as an afterthought, you’re wasting a golden opportunity to engage
What’s it Like to be a Millennial Today
Although naysayers have a lot to say about the Millenial lifestyle and choices, in reality, youngsters today are the most diverse, educated, tolerant, idealistic generation so far. Since the turn of the Millenium, when the generation took the first step towards adulthood, they’ve been at the centre of media attention for their often whacky sense of fashion and naive arrogance. Think backward baseball caps, bold tattoos, online dating habits, participation trophies, and selfies! However, that’s not their only definition. Millennials are either debt-ridden, unmarried, unchurched, apolitical individuals or a group of responsible individuals who’re team players, respect previous generations, love
The Best Ways to Generate Leads
Exponential growth is a long-term process that involves making the right decisions at opportune moments along with tons of patience. Among the several fundamental elements of growth, a continuous stream of sales leads is paramount. But what is the best way to generate leads? Unfortunately, there is no simple answer to this question. All lead generation strategies can work wonders if implemented in the correct sequence. But to put it simply, the best lead generation process is the one that works for you. How to Generate Leads for Your Business? Lead generation is the practice of converting prospects into customers. The
The Effect of Bitcoin on Digital Marketing
Over the last few decades, the technology has enabled scores of digital marketers to gather and use precise consumer information for targeted advertising. Since information is the new digital currency, advertisers value big data. In digital marketing, it is used through cookies, which stores behavioural patterns. However, consumers today are aware of how personal information is collected, processed, and used. Hence, privacy is a primary concern among the younger audience. With everything happening around us, including the technological advancements in the global socio-economic scene, alternate currencies are swiftly getting popular. And cryptocurrencies are the latest addition! Bitcoin started the revolution
How important is SEO?
You must have heard a million times that search engine optimisation is a crucial digital marketing strategy. But despite spending countless hours learning the basics, the concept might still seem elusive. Our post highlights the importance of SEO for online businesses and shares some SEO techniques that you can follow for your brand to get better results on major search engines like Google and DuckDuckGo.
Why Do You Need an SEO Editor?
Content is a major investment for any brand that wants to increase its revenue streams. Therefore, every piece of content on your website must be optimised for search engines if you’re to gain organic traffic. While you might be familiar with SEO basics, it takes a lot more to get a site to rank in this highly competitive market. And that is why you need an SEO editor. What is the Role of an SEO Editor? SEO editors are primarily responsible for improving a website’s SEO performance. They help businesses rank higher on popular SERPs by following certain SEO best practices. While