Building Authority on LinkedIn for iGaming Leaders

Importance of LinkedIn for iGaming Professionals

Led by Faruk from Revpanda Group, the trio discussed self-branding and tips for increasing visibility and building authority on LinkedIn. They shared insights on best practices and advised industry leaders on how to implement effective networking strategies, generate creative ideas, and post meaningful content to stand out in the competitive iGaming industry.

We have summarised everything the three seasoned experts shared in this article. You can watch the LinkedIn Live session on Revpanda’s YouTube channel for more insights and details.

Are Leaders in iGaming Taking Full Advantage of LinkedIn?

Faruk started the conversation by asking about the extent to which iGaming leaders are using LinkedIn. According to Kate, there is always room for improvement, and she has personally engaged with leaders in the industry. Kate observed, “There’s definitely a big space for leaders to be more present on LinkedIn… with so many events happening now, it’s the perfect time to join the platform and make connections.”

Glenn believes that many leaders are yet to leverage LinkedIn, overlooking the platform’s power to build authority and professional networks. He noted, “LinkedIn is the largest professional platform out there… if you’re a leader in this industry, it’s a must to build an influence within the iGaming community.” For him, creating a LinkedIn profile is important for people and businesses to see you. It “helps like a domino effect” to boost lead generation and sales, he said.

Why LinkedIn is an Important Social Media and Networking Platform for iGaming Leaders

Faruk shared his sentiments regarding people who are not active on LinkedIn and those who have not created a profile. Acknowledging LinkedIn as the largest professional platform, Glenn advised leaders to use the platform. This is a great way to see leaders in the industry and build networks with the iGaming community, clients, and potential customers.

Describing LinkedIn as an important social media and networking platform, Kate said that people tend to buy what they are familiar with. Likewise, having a small discussion on LinkedIn can build trust, which is an important component for selling. From Faruk’s perspective, brands also benefit from joining the platform because prospects can check their profiles.

Expert Tips for Creating a Compelling LinkedIn Profile

A robust LinkedIn profile was one of Faruk’s major concerns during the discussion. Kate was excited to share the following tips as the foundation for building a personal brand on LinkedIn.

• Profile Optimisation: Create a landing page for visitors to learn more about you.
• Content Marketing: Write and publish engaging posts every day.
• Outreach: Communicate by sending connection requests and messages.
• Engagement: Like, comment, and share other people’s posts.

Speaking about the essence of creating a compelling LinkedIn profile, Glenn said that people who are curious to read your posts will check your landing page. Therefore, it is advisable to include clear headlines mentioning what you do and a comprehensive summary section explaining who you are and your accomplishments.

Regarding what some iGaming leaders are doing wrong, Faruk was surprised by how people send many invitations and messages. For Glenn, some people focus too much on the company even though their viewers are interested in a real-life experience. Kate supported this claim and highlighted the importance of human presence. She advised iGaming leaders to use their real pictures and avoid sending long messages on their first encounter with other people.

How to Start Building Authority with Quality Content and Leverage LinkedIn’s Algorithms

Having a committed marketing department is paramount according to Kate. Top leaders should have someone to manage their content strategy and personal brand. If possible, she recommended posting five posts or at least 2 to 3 times a week. Moreover, Kate and Glenn agreed that iGaming leaders should like posts, provide valuable comments, and share the latest news in the industry. They also emphasised the advantages of posting daily and analysing posts to evaluate impressions and align their content with LinkedIn’s algorithm.

The team also touched on the best content to use on LinkedIn. Faruk supported Kate’s assertion that it is vital to selectively pick engaging topics. The best content strategy for Kate is to use all types of content on LinkedIn, including articles, PDF files, videos, and polls to drive engagement. From a branding perspective, all images must be visually appealing.

Glenn agreed with her and added that polls should include a comment option for readers to share their opinions. Moreover, leaders should post about conferences in iGaming, share photos of the people they interacted with, and tag others in their posts.

Generating New Ideas for LinkedIn Posts

Faruk expressed his concern about how difficult it is for some people to choose creative topics for LinkedIn posts. With this in mind, Kate and Glenn shared the following tips to help iGaming industry leaders generate new ideas.

• Watch out for trending topics in the industry
• Ask your readers to share their opinions
• Attend conferences and speak with colleagues or clients
• Look at trends in other industries
• Balance between professional and personal content
• Use AI such as ChatGPT to ask for new ideas

Explaining how hard it can be to attract people’s attention, Faruk mentioned how he spent time on a brand he was helping to create SEO campaigns, hoping to post meaningful content. The funny thing is that someone else posted a cat video and got more impressions.

Strategies for iGaming Leaders to Building Authority, Establish Networks, and Increase Visibility on LinkedIn

Throughout the discussion, the team provided meaningful tips to leverage LinkedIn and become thought leaders in the iGaming landscape. For Faruk, the power of LinkedIn allows him to network and interact with people he previously didn’t know.

Stressing the same point, Glenn added that people will recognise you when you attend industry events, and this will “put you on the map” and help the company you work for as well. Here is a summary of the key tips the three experts gave for iGaming leaders to build influence on LinkedIn and stay ahead of the competition.

• Create LinkedIn profiles for company founders and executives with a profile banner, company logo, email address, and a link to the official website.
• Make sure your LinkedIn profile is visible.
• Use LinkedIn features such as groups, events, newsletters, short videos, and the featured section to generate leads.
• Attend gaming industry events and share your experience.
• Have a thought leader or industry expert as the company’s face on LinkedIn.
• Tell people what you do in the headline.
• Add a CTA for visitors to book an appointment.
• Repurpose your content and avoid sending boring messages.
• Share industry insights, write case studies, and give opinions on iGaming trends.
• Tag people from your company or the industry when you post.
• Be polite and try to post content every day.
• Like, comment, and share your opinions on other people’s posts.
• Keep an eye on the impressions on your posts.
• Start with the trial versions of LinkedIn Premium.

Whether you are promoting the best online casinos or sportsbooks, you can easily build meaningful networks and become an industry leader by implementing the above tips.