From Impressions to Deposits: How Programmatic Ads Drove 36% Growth

The Starting Point

In highly competitive markets, standing out requires more than visibility — it requires precision. Our client, an established online casino, wanted to push beyond traditional advertising and achieve measurable growth in both player value and retention.

With deposits plateauing and churned players slipping away, they turned to Revpanda to design a programmatic advertising strategy that would deliver results across multiple GEOs, with a sharp focus on the European region.

The Challenge

A leading online casino operator needed to scale deposits and reactivate dormant players across multiple European markets. Traditional CRM campaigns had reached a saturation point, and retention rates were lagging beyond the third month. The goal was clear:

• Increase deposit value and volume in key GEOs
• Improve ARPU & ADPU across the board
• Reactivate churned players at scale
• Strengthen retention beyond the 90-day mark

The Strategy

Revpanda designed a programmatic advertising framework tailored to the client’s needs. During the process, we combined behavioural, contextual, and retargeting layers to reach players with precision, displaying the best casino bonuses for them.

Key actions included:

• Dynamic creative rotation across target markets to test messaging in real-time
• Segmented audience pools based on churn windows (30/90 days)
• Retention-focused remarketing campaigns aimed at reactivating previously inactive players
• Frequency capping & performance monitoring to maximise ROI without ad fatigue

Reactivation Impact After Impression

All Markets:

• 190 players reactivated after 30 days of churn
• 51 players reactivated after 90 days of churn

Top Market Only:

• 138 players reactivated after 30 days
• 43 players reactivated after 90 days

Retention Uplift

Retention rate increased by ~15% after the 3rd month for targeted players.

Key Takeaways

• Programmatic advertising proved highly effective in boosting both acquisition and retention.
• The top region outperformed expectations, driving the highest lift in both deposits and reactivation.
• Combining targeting with dynamic creative rotation ensured continuous performance improvements across 8 months.

Conclusion

This 8-month campaign proved the power of data-driven programmatic advertising. By combining precision targeting with creative optimisation, Revpanda helped the client achieve:

• 36% growth in deposit value across all markets
• 52% uplift in deposits in the top market
• 29% increase in ADPU and 28% increase in ARPU
• A 15% higher retention rate after the 3rd month for targeted players

The top market not only exceeded expectations but set a new benchmark for deposit and revenue growth. More importantly, our reactivation strategy successfully brought back hundreds of churned players, transforming lost users into active, high-value customers again.

At Revpanda Group, we don’t just deliver impressions — we deliver measurable business growth. If you’re ready to scale deposits, increase player value, and reactivate churned audiences, get in touch with our team today.