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Revpanda Group Acquires All-in Global and Accelerates CRAIG, the AI Localisation Platform Built from Within iGaming
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All-in Global Joins Revpanda Group
Through the acquisition of All-in Global, iGaming’s localisation powerhouse, Revpanda Group will expand its capabilities in a critical and underserved area of the industry.
One of the most important components of the acquisition is further investments in CRAIG, which has already built a reputation for high-quality content.
The acquisition is accompanied by changes in management, as well as a roadmap to leverage Revpanda Group’s key advantages to unlock larger market opportunities for long-term expansion.
A Business Built to Last
All-in Global was founded by Roy Pederson almost two decades ago. Over time, the company has managed to secure a position as one of the most respected and trusted localisation providers in the iGaming industry. What made All-in Global stand out in a highly competitive industry were its specialist expertise, tailored craftsmanship, and a prestigious client base. Commenting on his personal decision to step away, Pederson noted:
“My first thought is gratitude for the hard work and loyalty of the All-in team through all these wonderful years. I wanted to pursue a new career as a football agent and it made perfect sense with an exit. Revpanda approached us with a lot of respect and professionalism and I have a lot of faith in them. My best wishes go to them and the people at All-in Global.”
The Group’s Strategic Move
The acquisition of All-in Global does not simply represent diversification for Revpanda Group, an award-winning company that combines digital marketing, affiliate media, localisation, SEO management, content creation, and technology solutions to help brands operating in the iGaming industry acquire, retain, and scale audiences across global markets.
The move is structured as a strategic expansion into a highly specialist area the Group has identified to be significantly underserved. The decision is also driven by the fact that All-in Global combines almost two decades of iGaming-focused translation expertise, an exceptional team of industry specialists, and a proven product already trusted by some of the most demanding operators of the industry. Emre Goktas, CEO of Revpanda Group, makes the value of the acquisition clear:
“The All-in Global acquisition was a clear strategic decision, and it delivered. 18 years of iGaming expertise, a product already trusted by various stakeholders from the industry, and a team that knows this industry better than almost anyone – that is not a combination you come across often.
Revpanda Group backed it, invested in it, and we are now seeing the results. CRAIG is scaling, the business is strong, and this acquisition is exactly what we expected it to be.”
New Leadership
The strategic move is accompanied by leadership changes: Barb Tasci, Co-Founder of Revpanda Group, will assume the role of CEO of All-in Global. This transition will serve to introduce the Group’s commercial infrastructure and strategic direction into a business that has the potential to capture a market opportunity significantly larger than the one it has served so far. Speaking about the company’s next phase of growth, Tasci said:
“All-in Global has spent 18 years earning the trust of the most demanding companies in iGaming. That trust is not something you inherit. It is something you protect and build on.
My role is to make sure everything that made this company exceptional remains intact, while giving it the investment and direction to reach a market that is significantly larger than the one it has served so far. CRAIG is how we do that.”
The Road Ahead
The acquisition marks an important milestone not only for Revpanda Group, but for the entire industry, as it delivers on a highly-anticipated promise: AI-powered localisation that is tailored to iGaming, backed by human expertise, and capable of scaling enterprise-wide. With Revpanda Group’s investment, that vision is no longer an idea waiting to be fulfilled, but a long-term path that has the resources and commitment needed to grow.
