Game Provider Affiliate Programs in May 2026

BGaming has a proprietary affiliate hub called the BGaming Affiliate Hub, which is a transparent and actively maintained portal. Affiliates who use this slot game provider affiliate program benefit from simplified registration and approval workflow, real-time market statistics, country-specific game selection tools, and a promotional asset generator to get demo links and downloadable content on demand. The Hub also serves as an AI-driven analytics tool with features such as “Prime-Time Heatmaps” that show the times when specific games peak in target GEOs. This functionality makes the program especially useful for affiliates and online casinos with BGaming games looking to optimise performance by leveraging player data.

• Commission Model: A revenue share model is offered, with rates subject to change and tier levels based on preferred revenue volume. CPA arrangements are available for partners as well.
  Approval Process: Interested affiliates must submit an application on the BGaming Affiliate Hub. Applications are reviewed against key quality criteria.
• GEO Coverage: BGaming content is distributed across a wide range of regulated and emerging markets, including reliable EU casinos. Commission-paying GEOs of the affiliate program should be confirmed via a tool offered on the Hub, as the slot games affiliate program distinguishes between markets where the games are available, and markets where affiliate commission is active. Recently, BGaming has made significant strides in the LATAM region, as well as the social casino market, with a particular focus on the US.
• Promotional Assets: The BGaming Affiliate Hub generates unique demo links for each specific title, downloadable banners, and “Big Win” video replays that can be used ın social media. It also features a game feed for partners looking for dynamic content integration. Partners can run the entire asset generation process on the hub interface, with no manual requests required.
• Reporting: Partners get access to real-time data, with breakdowns by GEO and title.

Distinguishing Finding: The promotional asset generator at the BGaming Affiliate Hub is a practical and useful tool that allows affiliates to generate demo links and creative assets for any game without having to contact an account manager. Moreover, the availability of adjustable demo parameters may vary depending on integration, which allows them to tailor the testing experience to players of different budgets.

Limitation: While BGaming is one of the growing slot companies for affiliates, its catalogue is still small compared to some other Tier-1 studios. Therefore, affiliates interested in promoting game-specific content may find fewer high-search-volume individual titles. Additionally, the high-volatility titles in the BGaming catalogue are popular, but can result in negative carryover periods. Therefore, it is essential for partners to verify whether their contract includes a monthly reset.

Hacksaw Gaming a smaller-sized Swedish studio with a portfolio that focuses on high volatility slots and instant win games that can be found at Hacksaw Gaming online casinos. The company has a selective stance when it comes to visual identity and game mechanics, which is also reflected in its affiliate program. Through its OpenRGS (Remote Gaming Server), the company also offers a platform solution, providing a transparent revenue model.

• Commission Model: Standard revenue share is the primary model, but Hacksaw Gaming also offers tailored terms for B2B partners. Direct affiliates can negotiate custom revenue share or CPA deals, and direct contact with their dedicated partnership team is required to finalise agreements.
• Approval Process: When reviewing approvals for its slot games affiliate program, Hacksaw Gaming employs selective criteria, including audience features, existing iGaming content, and GEO alignment.
• GEO Coverage: Hacksaw Gaming’s main distribution market is Europe, with Swedish casinos, MGA-licensed online casinos, and operators in the broader EEA standing out. Interested affiliates are advised to confirm which regions are covered, as distribution reach and commission-paying GEOs might differ.
• Promotional Assets: The Hacksaw Gaming affiliate program offers demo links, especially for their most popular slot titles including the Chaos Crew 2 slot and the Wanted Dead or a Wild series. Launch campaigns are accompanied by branded creative assets. Partners also have access to the “Hacksaw Replay” tool and branded media packs for new releases.
• Reporting: The OpenRGS™supports operator-side integrations, while affiliate reporting typically depends on the partnered casino or network. While partners rely on the reporting dashboards of the specific casino operators they are promoting, enhanced reporting may be available through bespoke agreements rather than standard access.

Distinguishing Finding: Hacksaw Gaming is most popular for its high volatility slots, which bring along organic search volume. The games mentioned above generate search demand that makes game-specific SEO content a reasonable strategy for affiliates that are part of this program. Another advantage of the company is the “Hacksaw Ventures” initiative, designed to support innovative content creators and studios. This ecosystem also provides affiliates with early access to the latest mechanics.

Limitation: The selective approval process can make Hacksaw Gaming’s scheme less accessible than other game provider affiliate programs. Another aspect to consider is that the company uses flexible RTP ranges, meaning that affiliates must verify the specific RTP settings, since lower configurations can impact player retention.

One of the major players of the iGaming industry, Evolution Gaming (also called the Evolution Group), has evolved from a live games specialist into a brand that manages multiple brands such as NetEnt, Red Tiger, Big Time Gaming, and Nolimit City across Evolution Gaming online casino sites. Their affiliate program adopts an omni-channel approach.

• Commission Model: The game provider affiliate program run by Evolution is based on a tiered revenue share model. While CPA is available for higher-volume partners, the focus has shifted more towards hybrid deals rewarding long-term player retention.
• Approval Process: Having designed a highly selective approval process, Evolution prioritises applicants that can demonstrate strict regulatory compliance and high-quality traffic. In 2026, potential affiliates must demonstrate brand and compliance requirements, particularly if they are planning on promoting IP-based titles like MONOPOLY Filthy Rich.
• GEO Coverage: As a global company, Evolution Gaming has a massive footprint in Europe as well as the US. The newly regulated online casinos in Brazil, and the larger LATAM is also one of the company’s targeted GEOs.
• Promotional Assets: The promotional assets featured in Evolution’s affiliate program include state-of-the-art tools, including 4K live stream overlays, API-driven real-time jackpot counters, and compliance-ready demo frames, and the API-driven “Smart Spins” bonus management (from the Red Tiger acquisition).
• Reporting: Affiliates are provided with access to a unified dashboard, where they can find data on sub-brands. The company has also introduced Predictive LTV (Lifetime Value) analytics to help identify the traffic sources that deliver the highest-value players.

Distinguishing Finding: Evolution Gaming relies on significant intellectual property like the Hasbro/MONOPOLY partnership to drive cross-vertical traffic. It runs the only game provider affiliate program that allows partners to legally promote online casino content featuring the famous Hasbro game, bringing along organic trust factor and conversion rate.

Limitation: Due to Evolution Gaming’s acquisition of numerous studios, direct affiliate relationships may not be possible, especially when compared to more niche slot games affiliate programs. Partners promote Evolution titles through the affiliate programs of individual casino operators rather than a direct contract with the studio, with direct account management remaining available to higher-volume performers.

Known for their mobile-first slots popular across Relax Gaming online casinos, the company also manages a vast distribution network that includes its own titles as well as third-party content. Relax Gaming’s affiliate offerings are structured around their two partnership pillars: Silver Bullet and Powered By Relax.

• Commission Model: The company primarily uses a B2B revenue share model. Marketing affiliates are offered commissions structured through the affiliate programs of their respective partner operators. Direct B2B deals are managed transparently on the Relax Vantage portal, with no hidden costs.
• Approval Process: Running a rigorous vetting process, Relax Gaming requires affiliates to demonstrate high-quality, compliant traffic in regulated jurisdictions.
• GEO Coverage: In addition to its remarkable presence across Europe, the company has also launched into the US recently. Another target region for Relax Gaming is LATAM, with a special emphasis on the Brazilian market.
• Promotional Assets: Affiliates get access to the Relax Vantage business portal, which was designed as a centralised hub for promotional material. Also included among the promotional assets is Relax Rush, which allows partners to create customised tournaments and prize drops. Affiliates can also access demo links, 4K game trailers, and localised media packs.
• Reporting: The company’s Relax Vantage portal provides real-time data, streamlined game management, and detailed analytics. Affiliates can also track performance by GEO or specific game.

Distinguishing Finding: The stand-out feature of the Relax Gaming affiliate program is its multi-tiered structure. The combination of the Silver Bullet and Powered By Relax program provides affiliates with a single point of access to both unique and innovative slots and higher-volume commercial titles.

Limitation: Direct account management is typically filtered through the Relax Vantage portal’s self-service tools, especially for smaller partners. Moreover, since Powered By Relax games consist of third-party content, promotional mechanics may differ in availability compared to the company’s own titles.

Mostly known for the Jammin’ Jars series, Push Gaming is a UK-based slot company for affiliates. Their cluster pays slots with substantial win potential have built a solid player base across Push Gaming online casino sites. Following the company’s acquisition by MGM/LeoVegas, Push Gaming’s affiliate program is now more integrated with the relevant partner networks.

• Commission Model: Push Gaming operates a B2B model. Affiliate commissions are typically handled via partner casinos or networks rather than directly with Push Gaming. For marketing affiliates, on the other hand, commissions are mostly structured through the affiliate programs of MGM-owned brands, or third-party networks. Direct deals are available but are subject to strict volume and compliance thresholds.
• Approval Process: While there is no publicly available information on the specifics of the approval process, Push Gaming’s UK-market focus could mean that UK-based affiliates or those targeting this specific region could be well-positioned for approval.
  GEO Coverage: In addition to their strong UK focus, Push Gaming have also been more active in the Nordic markets, partnering with online casinos in Finland, Sweden, and Norway. With further expansion, it is important to confirm the full list of commission-paying GEOs beforehand.
• Promotional Assets: Like most slot game provider affiliate programs, Push Gaming also offers demo links. Game feed availability and branded creative content for upcoming launches are also available, but should be confirmed beforehand.
• Reporting: Push Gaming’s reporting dashboard is particularly valuable for affiliates that adopt the approach to optimise content based on player behaviour and data. The recent updates to their reporting suite include engagement metrics, which provides access to average spin-count data per player for specific titles.

Distinguishing Finding: The ongoing organic search volume for Push Gaming’s Jammin’ Jars series means that creating evergreen game review content is a valid strategy for affiliates on this program. Additionally, Push Gaming’s PrizeFlex, a fully customisable jackpot system that allows for full integration with casinos or specific products, allows operators to tailor jackpot types and contribution models without any changes to the base RTP. Enhancing engagement and revenue, the new feature also has the potential to draw high-intent traffic through real-time jackpot counters.

Limitation: With a smaller game portfolio in comparison to slot companies for affiliates, Push Gaming might be limiting for affiliates who rely on a wide variety of titles to offer large game libraries, comparison sites, or content-heavy pages. Another limitation to consider is that since Push Gaming is MGM-owned, certain promotional tools or early releases might not be instantly available to all affiliates.

Focusing on extreme volatility slots, Nolimit City is a Stockholm-based company. Accessible at Nolimit City casinos, their popular titles, including San Quentin, Mental, and the xBomb mechanic series, have a dedicated player base that prioritises high-risk slots. Since 2024, Nolimit City’s affiliate operations have become integrated with the Evolution Services Group. Still, the company does maintain its own brand identity.

• Commission Model: As Nolimit City is now grouped together with other Evolution brands such as NetEnt and Red Tiger, individual deals with this company are rather rare. For information on affiliate commission rates, on the other hand, direct contact is required.
• Approval Process: Operating with a selective distribution and affiliate model, Nolimit City requires potential partners to demonstrate audience quality, iGaming content credentials, and GEO alignment. As the brand’s slots usually come with unusual and edgy themes, applicants must demonstrate a high level of competency in terms of compliance, responsible marketing, and understanding of regulated iGaming audiences.
• GEO Coverage: Nolimit City is strongly positioned across Scandinavian and broader European markets. It has also rolled out across US states in early 2026. Commission-paying regions should be confirmed with the brand beforehand.
• Promotional Assets: Promotional assets available in the Nolimit City slot games affiliate program include demo links and branded creative content. The most recent addition to their promotional toolkit is the “Nolimit Replay Lite,” which affiliates can use to embed “big win” clips directly into game reviews to demonstrate a Nolimit City title’s win potential.
• Reporting: Reporting is handled via the unified dashboard ran by Evolution Group. Due to Nolimit City’s smaller volume, game-level performance reporting can be more detailed in comparison to larger-sized slot game provider affiliate programs. Exact functionalities should be confirmed with the team prior to agreement.

Distinguishing Finding: As Nolimit City’s “xMechanics” (including xWays, xNudge) have created a dedicated audience with higher potential lifetime value, affiliates that target high-risk players can derive benefits from their program that other game provider affiliate programs may not be able to produce.

Limitation: Nolimit City content is known for their edgy nature. Therefore, their titles may be restricted or banned in heavily-regulated jurisdictions, or even by specific online casinos themselves.

With consistently expanding game libraries, online casinos with Play’n GO games remain among player-favourites. Play’n GO is one of the most established online casino game providers, with highly popular titles such as Book of Dead, Reactoonz, and Moon Princess slot generating high search volumes. Their most recent focus is on retention tools, with player behaviour insights typically available via operator dashboards rather than directly to affiliates.

• Commission Model: Operating primarily through a B2B model, Play’n GO provides content to operators. As there is no direct portal for all traffic for affiliates, commissions are based on the affiliate programs of individual online casino brands or major aggregators.
• Approval Process: Play’n GO implements a compliance-first policy, where partners using the company’s assets must adhere to their Sustainable Gaming guidelines. This means that marketing materials should not target valuable demographics, and comply with jurisdictional rules (such as the no Bonus Buy promotion rule in the UK).
• GEO Coverage: Play’n GO is licensed in numerous regulated jurisdictions. These include the UKGC, MGA, and Sweden. The company is now expanding into the US market to capitalise on their brand recognition. For commission purposes, affiliates must confirm the GEOs covered by the program.
• Promotional Assets: Promotional assets that affiliates get access to include demo links, as well as branded creative content for existing and new launches. The most recent update is the inclusion of “compliance-ready” frames that adjust automatically based on the player’s IP address (such as the addition of mandatory UKGC warning labels).
• Reporting: The large scale of Play’n GO supports advanced reporting tools. Exact feature availability needs to be confirmed beforehand.

Distinguishing Finding: Play’n GO’s Book of Dead is one of the slots with the highest search volume across different regions. Therefore, affiliates with existing Book of Dead reviews can easily link the organic traffic to a commission-paying program.

Limitation: Since Play’n GO boasts such a large portfolio, its affiliate program may be less unique compared to smaller slot game provider affiliate programs. Affiliates who promote the program along with casino partnerships need to be more careful about correctly attributing each game to avoid unnecessary commission losses or splits. Additionally, as the company’s titles come with flexible RTP configurations, the specific setting must be verified at partner casinos so as not to promote a lower value version of the game.

One of the biggest iGaming content providers, Pragmatic Play operates in the slots and live casino verticals. The variety of titles is the program’s stand-out advantage for affiliates with diverse iGaming content, and for those interested in promoting Pragmatic Play casinos. However, it is important to note that Pragmatic Play does not offer a direct B2C affiliate program; instead, affiliates must promote Pragmatic titles by joining the affiliate programs of individual online casinos or major iGaming aggregators that support their software.

• Commission Model: Instead of a single proprietary hub, Pragmatic Play handles commission model arrangements through third-party online casino affiliate networks or direct operator partnerships. Most direct-style deals are structured in the form of “multi-vertical revshare,” covering the company’s slots, live casino games, and their “Drops & Wins” network.
• Approval Process: While Pragmatic Play’s game provider affiliate program is broadly accessible, the approval process largely depends on the channel through which applications are made (proprietary or network).
• GEO Coverage: Pragmatic Play is now licensed in over 25 jurisdictions, and has focused on the US market in 2026. However, it should be noted that game availability in a region does not always mean affiliate commission availability in that specific market.
• Promotional Assets: The company provides an affiliate media pack, which is updated on a regular basis and includes 4K assets, as well as localised landing pages.
• Reporting: Affiliates should confirm current reporting dashboard features at time of applying, as Pragmatic Play’s reporting tools have developed alongside their network scale.

Distinguishing Finding: Through Pragmatic Play’s multi-vertical catalogue that includes slots, live casino, and bingo, affiliates can promote across different content types through a single program agreement. This eliminates the need to manage individual studio partnerships for each vertical.

Limitation: The crucial role of network intermediaries in the program structure can make the process more complex compared to a program run on a single proprietary platform. Moreover, due to the large size of the company, direct support is often reserved for higher tier partners.