Unlocking iGaming Potential: Strategies to Boost User Base and Increase Retention

Key Strategies to Boost User Acquisition and Retention in iGaming

Faruk Aydin and Oliwia Warnke discuss the strategies that iGaming brands can employ to attract new players and retain existing ones. At the start of the webinar, Faruk highlights the multifaceted nature of the iGaming industry:

“The iGaming industry is not just a single type of business. There are operators, affiliates, platform and game providers, along with B2B companies such as payment solutions. But they all share one common goal—connecting with their target audience at the right time, through the right channel.”

Throughout the discussion, Faruk and Oliwia delve into strategies for user acquisition, player retention, and automating these efforts to optimise performance for iGaming brands. We’ve summarised the key takeaways from the webinar. For a deeper understanding and to hear more about what Oliwia shared to improve the approach to players in detail, you can see the full discussion on the YouTube video by Revpanda.

How iGaming Brands Can Acquire and Retain Players

According to Faruk, “iGaming brands are always hungry to attract new players” so they use SEO, PPC, and affiliate marketing to get traffic and maybe even more importantly, retain those players. Oliwia recommended various strategies for gambling operators to expand their user base through acquisition campaigns, which some of them can also be done with GetResponse MAX. Here are the key points:

• Scaling growth with custom solutions based on the size of the business and using tools that match the brand’s needs.
• Creating landing pages to attract players with promotions, competitions, and game releases, so that the audience not only sees the page but also engages with it, such as signing up to a growing user base (this includes using AI and website builders).
• Capitalising on search engine optimisation to improve visibility and drive organic traffic with relevant keywords.
• Using forms and pop-ups to attract new leads.

When it comes to pop-ups, Oliwia mentioned important tricks to avoid annoying visitors with them: well-planned and personalised versions. She emphasised the importance of making an effective conversion by being planned at the right and well-planned moments, instead of creating an annoying effect by appearing constantly and at untimely moments. She also mentioned how they approach this matter in order to achieve maximum efficiency in GetResponse MAX.

To keep users, Oliwia advised iGaming operators to offer personalised communication with newsletters and consider deliverability. Newsletters are suitable for advertising flash sales and sending time-limited promo codes or emails. She pointed out that brands can leverage AI email generators or drag-and-drop editors to create dynamic content that focuses on the needs of specific players. She highlighted that AI goes beyond simply personalising names; it enables the creation of user-specific content, allowing brands to deliver more targeted and relevant newsletters to their audience.

According to her, AB testing is an effective way for iGaming brands to know their audiences, plan marketing campaigns, and send personalised email messages based on user expectations. She also mentioned the importance of choosing an automation platform with experience in international markets to boost deliverability. Additionally, Faruk from Revpanda Group emphasised the benefits of creating dynamic email marketing content and AB tests to ensure the system only picks and automatically sends top-quality content.

The Need for Marketing Automation in iGaming

For Faruk, automating the entire marketing process is a viable solution because having the right marketing workforce or knowledge is difficult. Supporting Faruk’s claim, Oliwia said knowing what needs automation and the expected outcome is crucial. Based on her presentation, the best online casinos can acquire and retain more players by automating the following areas.

• Communication with Customers: Automated and well-planned communication via email and SMS helps brands send the right content and save resources.
• Segmentation: Brands with many contacts can automate the segmentation process to ensure players only receive the content they want, measure engagement, and reward loyal customers with exclusive offers.
• Web Events: Sending personalised emails with tags of products or games players viewed but didn’t choose can help to win such gamers back and increase conversions.
• Event-Based Communication: Brands can send automated messages with special discounts or share new game releases on the player’s first anniversary at the platform.
• Automated Abandoned Cart Emails with Promo Codes: These emails can encourage players who have abandoned the cart to finalise a purchase by offering a discount code.
• Content Marketing: iGaming operators can automate content distribution based on the interest of users.

Faruk demonstrated his expertise by highlighting the importance of including all messages in a workflow and discussing the different types of user journeys. He also reinforced Oliwia’s idea of segmenting players and dispatching emails based on where players visit and the games they pick.

Other Important Marketing Channels for iGaming Operators

Oliwia explained that web push notifications can help brands engage with their audiences and bring players back. These can be created with AI, allowing gambling sites to promote new offers, grow their contact lists, and generate more sales. AI product recommendations are also an effective way to personalise the website experience and email campaigns.

Other marketing channels recommended by Oliwia include sending bulk messages via SMS and using targeted paid aids on Google to reach potential audiences. To emphasise the importance of SMS marketing, Oliwia pointed out that:

‘’Text messages have an open rate of 98% and 97% are read within 15 minutes, which shows that there is an amazing opportunity for the campaign, the stats show solid data that people have a high chance of receiving the content sent to them.’’

She also underlined that SMS marketing is “much more personal than any kind of digital marketing channel,” and therefore it should be well planned and well organised.

With correct placement in the user journey, it can be a useful tool. Faruk also said that paid ads are suitable for launching a new website, but can be affected by fluctuations. For this reason, Faruk suggests that iGaming brands should support paid ads with SEO, content marketing, and keyword optimisation.

Best Practices and Extra Tips for iGaming Businesses to Succeed

Oliwia shared several tips that iGaming brands can use to unlock their potential. Here are the best particles and tips she mentioned.

• Scaling marketing activities and planning with the right tools.
• Performing tests such as AB testing to evaluate results.
• Examining marketing activities to develop effective strategies and campaigns.
• Segmenting users and targeting them with personalised content.
• Creating high-quality marketing content.
• Acknowledging the importance of deliverability.
• Employing SEO tactics to boost visibility in search engines.
• Using gamification features such as rewards, challenges, tournaments, and loyalty schemes to increase user engagement.
• Carefully using paid advertising to reach prospective customers.
• Creating a player community through forums, social media groups, and online platforms.
• Leveraging social media to share content, organise promotions, and attract influencers.
• Monitoring marketing campaigns to maximise ROI and foster sustainable growth.

Faruk, on the other hand, advised brands to create email listings that align with GDPR to ensure high durability levels. He also stated the importance of using social media platforms and building communities. According to him, iGaming brands should collaborate with influencers and streamers to attract new players.

What the Future Holds for the iGaming Industry?

Faruk asked a very important question about the future of marketing automation in the iGaming sector. Oliwia mentioned several factors that can help to predict the future. These include the use of data analytics to run personalised campaigns, improved iGaming website development to enhance user experience, the adoption of new technologies, adjustments to regulatory changes, and diversification of marketing activities to meet the changing needs.

Responding to questions from viewers, Olivia shed light on the use of APIs in marketing automation. She also explained how brands in the B2B niche can incorporate newsletters and marketing automation based on their specific needs. Faruk supported her views on the matter and advised brands in the B2B sector to compete with the right keywords, take advantage of digital PR and link-building services, and use webinars or podcasts to attract customers.

Unlock Your iGaming Potential with Revpanda

The Revpanda Group is ready to help you enhance your platform’s visibility and improve player retention. With our experience and insights, we provide tailored strategies to connect your brand with the right audience. For more information, contact the Revpanda team and let’s discuss how we can support your business growth.