Interview with Anete Dūniņa

Can you explain how Revpanda Media’s affiliate strategy stands out in the highly competitive iGaming market?

Every day there are new competitors and new heights to be reached as an iGaming affiliate. If you will not do it, somebody else will, and that is the harsh truth about business, any kind. We have nurtured and grown our team to such limits, that we are able to provide our partners with statistics – before even asked, updating on listings – before questions arise, giving growth opportunities on new projects – before we launch.

We are your partners in traffic that send you to the next level with SEO traffic, before our competitors. Our deep expertise in SEO, marketing and industry knowledge allows us to not only keep pace but stay ahead of the competition, constantly adjusting to market trends. We predict, we adapt, we deliver – taking each brand working with us to high quality traffic delivery.

What key factors do you consider when selecting new affiliates to partner with?

Taking into consideration that we have worldwide geo-targeted traffic, it is rarely the case that we cannot collaborate with a partner and their brand – new, well established or soon to be launched. Truth is, we deliver what we expect, setting high expectations for the quality of what we provide – not only talking numbers. It is also important for us to have great communication, exceeding deadlines and standing behind words – core values. More importantly, we do consider the overall partnership for the long run goal, underlining the importance of a win-win deal.

How has the affiliate marketing landscape in iGaming evolved over the past few years, and how has Revpanda adapted?

In an industry where speed and innovation are always evolving, Revpanda Media has positioned itself as a forward-thinking iGaming affiliate. We consistently anticipate market trends, adjust our strategies accordingly, and deliver results that exceed expectations, ensuring we remain a trusted partner in the fast growing world.

We heavily rely on our SEO analytics to make sure we are ready for what comes next. For us, affiliate marketing is largely built on the whole team working together. We foresee and get ready for a combination of technological advancements, regulatory changes, and shifts in consumer behaviour. Search engines have implemented stricter advertising policies, making it more challenging for affiliates to promote iGaming brands using traditional methods.

Revpanda Media has embraced advanced analytics to better understand user behaviour, allowing us to create more targeted, personalised campaigns for our partners and more importantly – our website audience. Optimising traffic sources, scaling conversion and investing in content has ultimately delivered higher ROI for our partners. By focusing on delivering quality over quantity, we make sure with each article, that our traffic is not only compliant but also genuinely interesting and engaging with the brands we promote.

Which geos are currently the strongest performers for Revpanda Media's affiliate websites?

With a portfolio of over 30 SEO-driven traffic websites, Revpanda Media covers both global and niche markets, providing our partners with unlimited traffic and options for multiple player acquisition. Any-tier country can be reached from our resources, and the audience will be quality.

Historically, Europe and the Nordics have been our strongest performers, but we’ve seen significant growth in regions like DACH, Africa, and South Asia, exceeding expectations in recent months. Whenever we see a new GEO performing in volumes and traffic potential, we always make sure to give the players what they want, whether through informative pages or highly personalised campaigns – our partners never have to worry about our ability to adapt to new market trends and player demands.

How do you balance between acquiring new affiliates and nurturing existing ones?

What is important here is reputation and past performance. Challenge is something our team thrives in – we do not see it as a negative term. Our partner portfolio grows, and so does our team. We make sure that our level of delivery and personal assistance for each partner, each launched campaign is nothing less than thousands of campaigns before or upcoming. We use various tools to catch patterns and therefore our team is well trained in each step that it takes to exceed expected and more.

Quality traffic and long term partnerships have made our performance in the field unmatched, and I can truly say that I am proud of the scale that we have reached as affiliates and volumes that we deliver to each partner we work with. Important to underline, and what we make sure each team member joining understands, is time efficiency and management, along with prioritising and scheduling tasks, which results in clear communication and smoother project execution.

What are the top challenges you face as the Head of Sales in the iGaming industry, and how do you overcome them?

On a personal level, it has been a rapid growth the past 2 years, both professionally and personally. Starting off as a game show presenter and now having a team to manage, I can say it has been a wonderful experience. Industry keeps growing, and so do I. To be fair, the biggest challenge has been to rely on and trust people for what they are capable of, like someone had to trust me. You do have to put in the extra mile, you do have to put in time and effort into the people that one day will be teaching someone else. I am glad to have reached such a work dynamic that the team can understand each other with half a word.

My core values in sales are communication, understanding and, most importantly, accountability. When we set expectations, they have to be delivered, one way or another. And there comes the ability of diversification – you are good at what you are doing if you can do it not once, not twice, but every single time.

What do you see as the future of affiliate marketing in iGaming, and how is Revpanda preparing for it?

I believe the iGaming industry is set to grow even more mobile, personalised, and fast-paced, catering to short attention spans.

Future trends will build on established innovations at a larger scale.
Blockchain will diversify further, while AI must deliver top-notch, human-like interactions. Regulations will evolve, and social gaming will create communities where players feel as if they’re in a game room with friends, where VR comes in and other gadget-oriented innovations on the go.

I believe businesses should expand beyond B2B or B2C relationships. We make sure that interactions and our network reaches far, as we believe people will be able to collaborate on various paths and ways to partner – be it traffic, innovations or new markets. Revpanda is already adapting and leading in this dynamic landscape. Be ready because we are.