Interview with Alexandra Voronetskaya

Thanks for joining us for this interview, Alexandra. For those who are unfamiliar with EvenBet, could you please briefly tell us about yourself and the company?

Thank you for the kind introduction! I’m Alexandra Voronetskaya, the Chief Marketing Officer at EvenBet Gaming. I’ve had the opportunity to work across several industries, giving me a diverse set of experiences and insights that I now bring to the iGaming sector. At EvenBet, my role primarily involves understanding market dynamics, building strong brand positioning, and ensuring that the customer journey remains at the forefront of our strategy.

As a company, EvenBet Gaming is known for its commitment to innovation and quality and has been recognised as the Best Poker Supplier at the EGR B2B Awards 2024. We specialise in developing flexible online gaming solutions, with a particular focus on poker software. EvenBet has been in the market since 2004, and over the years, we’ve built a robust and scalable platform that supports over 200 poker rooms worldwide.

Our gaming platform is designed to offer operators a versatile and reliable solution, backed by powerful back-office tools and customisation options. Beyond poker, we provide a range of other card games popular in different regions of the world. We offer over 40 games developed in-house and the option to integrate over 10,000 games from world-leading providers.

At EvenBet, we are dedicated to helping our partners succeed, whether they are established operators or newcomers to the market. We aim to equip them with the tools and support they need to create engaging and secure gaming experiences for their players.

In recent years, especially in 2024, EvenBet has made a bold impact in both the online space and at major iGaming events like expos. How has this visibility affected the business?

The increased visibility in both the online space and at key industry events has had a direct and significant impact on EvenBet Gaming’s growth this year. According to preliminary data, our revenue is projected to grow by at least 40% in 2024. This heightened presence has not only reinforced our brand’s recognition but has also facilitated our entry into new markets, including the Netherlands, Romania, Slovenia, Paraguay, and several African countries.

Additionally, we were honoured to be named the Best Poker Provider at the EGR B2B Awards 2024, which was a major milestone for us. And with the year not yet over, we anticipate further achievements to come. This recognition and market expansion are a testament to the effectiveness of our strategy and the dedication of our team, reinforcing our commitment to innovation and excellence in the iGaming industry.

We are investing significantly in building brand awareness and establishing a strong presence in the market. Alongside robust customer support and a finely-tuned product that meets market needs, we are confident in our ability to succeed.

Our focus on deepening product expertise and advancing development aims to deliver top-tier features for our clients worldwide. Additionally, our commitment to fair play and stringent anti-fraud measures remains steadfast.

We are currently working on a very important project that, I am confident, will have a significant impact on the entire industry. This project has become a tradition for us, but this year we’ve reached a new level in terms of detail and depth of information.

Very soon, we’ll be announcing it to the media and the industry as a whole, and I am certain it will become a source of insights for many.

Alongside your strong presence across various platforms, EvenBet’s branding has consistently captured attention. Whether it’s online or at events, EvenBet always