Reclaiming Brand Visibility Through SEO: A Brand Protection Case Study

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Reclaiming Brand Visibility Through SEO: A Brand Protection Case Study

An established European online casino approached us with a key objective: reclaim branded keyword visibility in search results and drive qualified traffic back to their official site. With SEO-driven affiliates dominating organic rankings for high-intent brand queries, the client was losing both visibility and potential conversions at critical touchpoints in the player journey.

The Challenge

Over time, SEO affiliates had steadily outranked the brand’s official site across major branded queries. These affiliates were publishing optimised review pages that ranked prominently in Google, capturing players who were actively searching for the casino by name. The result? A fragmented user experience, reduced trust, missed opportunities for direct conversions, and hefty affiliate commissions.
The client needed to secure its brand presence in organic search — and do so at scale across several key markets — without paying excessive fees to affiliates.

Our Approach

We launched a focused SEO brand protection campaign with the goal of regaining full control over branded search traffic:

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Time Needed:
5-10 Minutes
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Device Required:
PC, Smartphone, Tablet
Panda with SEO icons representing branded keyword domination and search engine rankings

STEP 1

Branded Keyword Domination

We targeted high-intent branded search terms to push the official domain above affiliate results across page one.

Panda building branded content hubs with icons of landing pages and conversion elements

STEP 2

Optimised Branded Content Hubs

New, conversion-optimised landing pages and support content were created to match branded search intent and reinforce site authority.

Panda managing backlinks with link and authority icons, representing branded SEO strategy

STEP 3

Strategic Linkbuilding Efforts

We also nurtured the website with strategic linkbuilding activities, building authority on branded keywords.

Panda tracking SEO metrics with graphs and data icons, symbolising real-time performance monitoring

STEP 4

Performance Monitoring

Rankings and traffic data were tracked in real-time, allowing us to respond quickly to shifts in search behavior or competitor movements.

Results

The impact was both immediate and measurable:

  • 3,000+ organic users generated through branded search traffic within Q1, 2025.

Brand Visibility rate screenshot

  • 578 new registrations attributed directly to these branded search visits.
  • 196 first-time depositors (FTDs) delivered without any affiliate deals.

Brand Visibility FTD rate

  • A significant uplift in branded keyword rankings, including multiple position #1 placements.
  • Reduced affiliate influence in organic SERPs for key brand-related queries.

Conclusion

By reclaiming organic visibility for branded search terms, we helped the client re-establish ownership of its most valuable digital real estate — the search results tied directly to its name. An important note is that Consequently, this project not only strengthened the brand’s online presence but also delivered tangible player acquisition outcomes through clean, SEO-driven execution.