Interview with Nikita Lee

Interview

Anastasija from Revpanda talked with Nikita Lee about the beginning of his journey in the iGaming industry, the importance of networking events, and how to organise a successful team.

RevenueLab is a global aggregator of affiliate programs. Its mission is to help advertisers and affiliates from the iGaming industry maximise their revenue from traffic by offering cutting-edge technologies and years of experience.

Nikita Lee is the affiliate team lead and had a great experience attracting new partners and developing long-lasting partnerships.

Our Guest
Nikita Lee
Interviewer
Anastasija Katkevich
Last Updated
15/09/22
Read Time
6 min
Interviewer
Anastasija Katkevich

Hello Nikita, I am delighted to meet you. Can you tell us more about how your career started within the gaming affiliate industry?

Our Guest
Nikita Lee

I was brought into the industry by my brother. I once wanted to relocate to another country and connect my life with logistics and offline business. But fortunately, my brother talked me out of this idea and nominated me as a junior in RevenueLab, where I still put my heart into my work. I am grateful to the company for the opportunity and my brother for guiding me on the right path!

Interviewer
Anastasija Katkevich

Can you tell us more about RevenueLab’s key goal in the industry as a global aggregator of affiliate programs?

Our Guest
Nikita Lee

RevenueLab seeks to connect advertisers and affiliates worldwide through innovations and years of experience. We don’t have one key goal as an NDC plan. We got our mind set on a global perspective, striving to raise the bar in every direction.

Interviewer
Anastasija Katkevich

What are the pitfalls in the industry, and how do you overcome those?

Our Guest
Nikita Lee

There is often fraud in the iGaming industry on both sides — advertisers and affiliates. RevenueLab strictly checks the quality of traffic and its sources, analyses the reports, and acts as a guarantor in payment deals. For this purpose, our platform contains all existing tracking systems and regulatory tools.

Interviewer
Anastasija Katkevich

What main priorities for your business would you like to share?

Our Guest
Nikita Lee

First of all, we are interested in the overall result. Finding profitable campaigns for major partners is our main task. For example, affiliate programs often promote only their brands. These affiliate programs make a profit even if affiliates earn nothing. But the RevenueLab aggregator offers affiliate-only brands that can make a profit.

Interviewer
Anastasija Katkevich

What are the key measurements to organise a successful team in your company?

Our Guest
Nikita Lee

The best affiliate is an active affiliate. We don’t waste time and act here and now. In our team, we don’t procrastinate and always follow through, so we share experiences and learn everything by doing. Working with love, properly prioritising and self-belief makes the affiliate team the best.

Interviewer
Anastasija Katkevich

Are there any insights in your niche regarding the attraction of the affiliates you would like to share?

Our Guest
Nikita Lee

I believe the best way to attract new affiliates is the bush telegraph. It’s when your affiliate advises everyone precisely about your product. This process works great if you make a quality product regularly and have a good reputation. I also believe that optimisation and deep product expertise combined with good marketing will help you attract new partners.

Interviewer
Anastasija Katkevich

What do you think about expos and networking events as a possibility for finding new contacts and communicating with industry experts?

Our Guest
Nikita Lee

We visit all the popular industry events. It’s essential to share our experience with other professionals, share our ideas with potential partners and discuss important issues with colleagues from other teams. In addition, it’s a great way to attract new iGaming brands and affiliates.

Interviewer
Anastasija Katkevich

How does the partnership with Revpanda benefit your business?

Our Guest
Nikita Lee

A good partnership is to complement each other and exchange experiences. We’ve been partners with Revpanda for a long time and always recommend them to everyone. They produce high-quality content and links, and our businesses are closely related.

Revpanda has a good marketing team, professional developers, a creative agency, and more. I think this company is number one in its niche. All our partners that we recommend working with Revpanda are always satisfied.

Interviewer
Anastasija Katkevich

What factors are a good partnership measured by?

Our Guest
Nikita Lee

A partnership must be transparent for us. We work responsibly when it comes to task realisation and solving all emerging difficulties with the best possible output. The same approach we seek in our partners. Our common goal is the result. But, if any link in the chain stops working, the whole mechanism stops.

Interviewer
Anastasija Katkevich

What plan does RevenueLab have in the near time?

Our Guest
Nikita Lee

We are now preparing to update our platform. We redesigned the product, added new traffic tools, upgraded personal accounts, and accelerated the application process and technical support.

In addition, we’re getting prepared for new partnership projects with the industry’s major companies, but I can’t put all our cards on the table yet. Stay tuned to our blog and social media for updates.

Interviewer
Anastasija Katkevich

Were there such situations when you lost motivation, and how did you keep yourself on track?

Our Guest
Nikita Lee

I think this happens to everyone. The main thing is not to lose control and keep doing what you must do. Keep moving forward! I’m lucky to be in a community where I’m never allowed to lose heart. My senior colleagues were examples of how to get back to work quickly and overcome pessimism.

Interviewer
Anastasija Katkevich

Having a work/life balance and staying productive and inspired is crucial nowadays. What is the most exciting thing you have read/watched this month?

Our Guest
Nikita Lee

I read about the stake.com owner and got inspired by his story. This 26-year-old has created an innovative product that changes the market and sets new trends.

Interviewer
Anastasija Katkevich

What are your passions and hobbies? How do you spend your free time?

Our Guest
Nikita Lee

I write music. I rarely do it lately, but I try to create something when inspiration comes. The best hobby I have acquired relatively recently is sports, I just started working out, and I love it! I used to think it was entirely out of my league, but right now, my passion for sports is beyond words. I also love to travel and read books. The latest one was “Thinking, Fast and Slow” by Daniel Kahneman, and I can advise it to everyone who wants to comprehend a little more about how our mind works.

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