Interview with Nikita Lee
Anastasija from Revpanda talked with Nikita Lee about the beginning of his journey in the iGaming industry, the importance of networking events, and how to organise a successful team.
RevenueLab is a global aggregator of affiliate programs. Its mission is to help advertisers and affiliates from the iGaming industry maximise their revenue from traffic by offering cutting-edge technologies and years of experience.
Nikita Lee is the affiliate team lead and had a great experience attracting new partners and developing long-lasting partnerships.
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Hello Nikita, I am delighted to meet you. Can you tell us more about how your career started within the gaming affiliate industry?
I was brought into the industry by my brother. I once wanted to relocate to another country and connect my life with logistics and offline business. But fortunately, my brother talked me out of this idea and nominated me as a junior in RevenueLab, where I still put my heart into my work. I am grateful to the company for the opportunity and my brother for guiding me on the right path!
Can you tell us more about RevenueLab’s key goal in the industry as a global aggregator of affiliate programs?
RevenueLab seeks to connect advertisers and affiliates worldwide through innovations and years of experience. We don’t have one key goal as an NDC plan. We got our mind set on a global perspective, striving to raise the bar in every direction.
What are the pitfalls in the industry, and how do you overcome those?
There is often fraud in the iGaming industry on both sides — advertisers and affiliates. RevenueLab strictly checks the quality of traffic and its sources, analyses the reports, and acts as a guarantor in payment deals. For this purpose, our platform contains all existing tracking systems and regulatory tools.
First of all, we are interested in the overall result. Finding profitable campaigns for major partners is our main task. For example, affiliate programs often promote only their brands. These affiliate programs make a profit even if affiliates earn nothing. But the RevenueLab aggregator offers affiliate-only brands that can make a profit.
What are the key measurements to organise a successful team in your company?
The best affiliate is an active affiliate. We don’t waste time and act here and now. In our team, we don’t procrastinate and always follow through, so we share experiences and learn everything by doing. Working with love, properly prioritising and self-belief makes the affiliate team the best.
Are there any insights in your niche regarding the attraction of the affiliates you would like to share?
I believe the best way to attract new affiliates is the bush telegraph. It’s when your affiliate advises everyone precisely about your product. This process works great if you make a quality product regularly and have a good reputation. I also believe that optimisation and deep product expertise combined with good marketing will help you attract new partners.
What do you think about expos and networking events as a possibility for finding new contacts and communicating with industry experts?
We visit all the popular industry events. It’s essential to share our experience with other professionals, share our ideas with potential partners and discuss important issues with colleagues from other teams. In addition, it’s a great way to attract new iGaming brands and affiliates.
A good partnership is to complement each other and exchange experiences. We’ve been partners with Revpanda for a long time and always recommend them to everyone. They produce high-quality content and links, and our businesses are closely related.
Revpanda has a good marketing team, professional developers, a creative agency, and more. I think this company is number one in its niche. All our partners that we recommend working with Revpanda are always satisfied.
A partnership must be transparent for us. We work responsibly when it comes to task realisation and solving all emerging difficulties with the best possible output. The same approach we seek in our partners. Our common goal is the result. But, if any link in the chain stops working, the whole mechanism stops.
We are now preparing to update our platform. We redesigned the product, added new traffic tools, upgraded personal accounts, and accelerated the application process and technical support.
In addition, we’re getting prepared for new partnership projects with the industry’s major companies, but I can’t put all our cards on the table yet. Stay tuned to our blog and social media for updates.
Were there such situations when you lost motivation, and how did you keep yourself on track?
I think this happens to everyone. The main thing is not to lose control and keep doing what you must do. Keep moving forward! I’m lucky to be in a community where I’m never allowed to lose heart. My senior colleagues were examples of how to get back to work quickly and overcome pessimism.
Having a work/life balance and staying productive and inspired is crucial nowadays. What is the most exciting thing you have read/watched this month?
I read about the stake.com owner and got inspired by his story. This 26-year-old has created an innovative product that changes the market and sets new trends.
What are your passions and hobbies? How do you spend your free time?
I write music. I rarely do it lately, but I try to create something when inspiration comes. The best hobby I have acquired relatively recently is sports, I just started working out, and I love it! I used to think it was entirely out of my league, but right now, my passion for sports is beyond words. I also love to travel and read books. The latest one was “Thinking, Fast and Slow” by Daniel Kahneman, and I can advise it to everyone who wants to comprehend a little more about how our mind works.
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