Click To Cash: Conversion Strategies – Faruk Aydin Shines as Top 3rd Speaker Among 50 Industry Leaders

Where Conversion Starts: Organic and Paid Traffic Sources

With 16 years of experience in the iGaming industry and 20 years in marketing, Faruk shared valuable insights on effective conversion strategies for brands in the online gambling industry. Conversion is “a desired action that a user takes on a website,” Faruk said. On the other hand, conversion rate optimisation entails increasing the percentage of visitors who come to your website and take the desired action.

Conversion begins with traffic from organic channels such as search engine optimisation (SEO) and paid options like pay-per-click (PPC) ads and affiliate traffic. His recommendation? Utilise all these traffic sources in your digital marketing strategy. However, it’s important to understand their benefits. For example, he said that “SEO is highly sustainable” even though it takes longer than PPC to produce the desired results. In contrast, PPC offers quick visibility but you need a significant amount of money.

Practical SEO Tips to Consider

Showcasing his process in digital marketing, Faruk shared search engine optimisation strategies that can help brands attract more players to their websites. Here are the key takeaways from his presentation.

• Consider highly relevant local content that resonates with the needs of players in the target location.
• Use human-written content because it’s authentic.
• Avoid AI-generated content because Google does not like it.
• Understand what players want and align your content with their intentions.
• Use brand protection strategies such as creating satellite websites to leverage your branded keywords and avoid losing money to affiliates.

More on Understanding the Needs of Players

According to Faruk, people who visit your website have information, commercial, transactional, and navigational intent. Therefore, understanding their keyword intent is crucial. Here are some good examples to explain player intent.

• Informational: Some players look for answers, how-to guides, and tutorials.
• Commercial: This includes comparing the best online casinos with blackjack, casino reviews, game descriptions, and types of bonuses.
• Transactional: Keywords such as “how to play blackjack for real money” may be used when the player is ready to play and wants clear information.
• Navigational: Users with a navigational intent know their destination and combine your brand name with a keyword to find what they want on your platform.

Providing players with the right information first is important for Faruk. For example, if a player searches for gaming strategies, you should first provide the information they are searching for before suggesting online casino bonuses they can claim. Always remember: addressing the player’s primary intent takes