Exploring the Future of Digital Marketing in iGaming: Emerging Markets, Technologies, and Strategies

Opportunities and Challenges in iGaming’s Digital Future

As the iGaming industry expands into new markets, brands are met with both significant opportunities and challenges. In an exclusive interview, Faruk Aydın and Svetlana Kirichenko discussed emerging markets such as Latin America, Asia, Eastern Europe, and Africa, where evolving regulations and local preferences are key considerations.

“The changing regulatory framework is the challenge,” Svetlana highlights. “Because as the markets are just emerging and these countries are just introducing regulations, it means they will be changing them a little bit; they will be improving them slowly. So, operators really need to follow the news and maybe consult with lawyers to make sure they comply with all the newly imposed regulations.”

Throughout the discussion, they highlight the importance of cultural adaptation, particularly with localised content and payment methods, to succeed in these regions. They touch on new technologies, including blockchain, AI, and mobile gaming, that are transforming how gambling platforms operate. See the full discussion on the YouTube video by Revpanda.

Emerging iGaming Markets to Explore in the iGaming Industry

The interview began with a focus on the need to explore opportunities in emerging iGaming markets. Faruk was excited to ask about the most promising emerging markets in the industry.

Svetlana said that “a lot of people are talking about Latin America” and mentioned that more countries are improving their gaming laws. She gave the recent licence applications and operators going online in Peru as an example. Other emerging markets with big potential include Asian countries like India, Eastern European countries like Serbia, and African markets.

While talking about these new markets, Svetlana highlighted the need for iGaming brands to consider local preferences and payment methods. Faruk also pointed out that emerging markets present great benefits and returns.

New Challenges for iGaming Operators

Faruk wanted to know the challenges brands might face in new markets and the best way to address them. According to Svetlana, the changing regulatory landscape is a major issue. Operators might need to consult with lawyers to ensure compliance. Moreover, they must understand cultural preferences and conduct extensive research to know what players like.

Additionally, players may need time to adapt to technological advances. For this reason, operators should carefully introduce new bonuses and retention tools.

Brands can overcome these challenges by investing in platform development, investigating the target market, and improving their platforms. Moreover, operators must localise their content. Svetlana also argued that platform design features such as colours, games, menu items, brand names, and the placement of different features matter.

Supporting Svetlana, Faruk emphasised the importance of localisation from a cultural point of view, giving an example of how European brands create Spanish content and use it in Latin America. In this case, people in Chile, Argentina, and Peru won’t get localised content.

Capitalising on New Technologies for iGaming Brands

Faruk’s remarks about new developments since the pandemic sparked an insightful conversation about significant technologies in the industry. Svetlana discussed the impacts of leveraging the following technologies.

• Blockchain Technology: The blockchain can be used in game development and the integration of crypto payment methods.
• Artificial Intelligence (AI): Players can get better bonuses, operators can improve their platforms, and software developers can develop better games with AI.
• Mobile Gaming: This form of gaming is increasingly popular in many countries since there’s internet almost everywhere.
• Streaming: Brands can use streaming as an effective promotional tool.

Tapping into the Power of AI to Enhance User Experience

Svetlana also shared her views on how AI can enhance the user experience in iGaming. Focusing on the B2B segment, she said that AI helps operators analyse performance based on big data, find better markets to target, segment players, personalise games, customise bonuses, and promote responsible gambling through better analytics. Operators can also use AI to “send unique offers” to many players at once and “analyse all the feedback”, Faruk added.

The Role of Blockchain in the Future of iGaming

Faruk was eager to know more about how iGaming brands can benefit from blockchain technology in the future. According to Svetlana, the blockchain will play a pivotal role in game development, including creating provably fair games. Additionally, players can earn and sell assets, enjoy gamification features, and interact with operators. Another possible development is the use of cryptocurrencies as a universal payment method at the top crypto casinos.

“At the end of last year, we did a big investigation into provably fair games and how they actually perform on our projects.” It was crazy,” Svetlana explains. “This trend is really rising now.”

Player Acquisition and Retention Strategies

Switching to player acquisition and retention methods, Faruk cited a study indicating how acquiring a new customer is 6.7 times more expensive than retaining an existing one. Svetlana alluded to how the two processes can be complicated, mentioning the following strategies for acquiring and retaining players at the best online casinos and other iGaming businesses.

• Good support and communication to help players solve issues and develop trust.
• CRM systems with effective messaging and email campaigns for reactivation.
• Following industry trends and updating the platform accordingly.
• Improving player interaction via multiplayer chats.
• Referral programs with special bonuses or in-game currencies.
• Progress bar for players to follow their achievements and winnings.

Faruk agreed with Svetlana and pointed out that operators risk losing players who don’t offer live chat support or the right payment methods. He advised iGaming brands to leverage Revpanda’s payment method testing services to thrive in the highly competitive industry.

Trends in Digital Marketing for iGaming Businesses

Influencer marketing emerged as a noteworthy trend in the iGaming industry. According to Svetlana, streamers can also play a major role in attracting more audiences to certain games. Likewise, partnering with small local affiliates is a good strategy for gaining trust.

Svetlana also argued that personalisation with artificial intelligence and communication with the right audiences will become a trend. As iGaming operators look for new tools, they should not forget the power of good SEO strategies and basic digital advertising techniques.

Choosing the Right iGaming Platform

Faruk also asked about the key factors operators should consider to select the right iGaming platform. Here are the building blocks of a reliable gambling platform, according to Svetlana.

• Technology and Features: A good platform allows for changes, making it easy for operators to personalise their offerings.
• Compatibility with Different Tools: The platform should be compatible with gambling payment gateways, bonus systems, and other tools.
• Analytics: This feature helps to track progress and may include using AI tools such as ChatGPT to provide insights on performance.
• Support from the Provider: The platform provider must provide the necessary support.

From a technical perspective, Faruk said that affiliate tracking and CRM systems are also important since third-party solutions may not be effective. Moreover, from a marketing point of view, operators need to work closely with a reliable digital marketing agency like Revpanda to analyse the website, suggest changes, and implement the right technical SEO strategies.

Advice for Entrepreneurs Starting an iGaming Brand

Another important question asked by Faruk focused on the factors iGaming entrepreneurs should consider. “There’s no pill for everything,” said Svetlana. However, she gave the following useful tips for new entrants:

• Define your target market to set the direction
• Design the platform according to market needs
• Create a business plan to attract investors, financiers, and licensors
• Acquire a gaming licence in the target market
• Choose the right platform provider
• Ensure the platform has the right games, payment systems, bonuses, and management systems depending on the player’s needs
• Constantly promote the platform to get fast ROI

Lastly, Svetlana answered two questions from Revpanda’s top fans. The first question was about Slotegrator’s Telegram Casino, which facilitates gambling via a bot. Svetlana said that this solution helps operators attract more players and improve the user experience. Another follower wanted to know more about social gambling, and Svetlana thought that it was a great way for players to connect and interact.

Take Your iGaming Platform to Greater Heights with Revpanda

Do you want to acquire more players for your iGaming business or make your platform more visible to potential customers through proven digital marketing strategies? Contact the Revpanda team for assistance now!