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Content is a major investment for any brand that wants to increase its revenue streams. Therefore, every piece of content on your website must be optimised for search engines if you’re to gain organic traffic. While you might be familiar with SEO basics, it takes a lot more to get a site to rank in this highly competitive market. And that is why you need an SEO editor.
What is the Role of an SEO Editor?
SEO editors are primarily responsible for improving a website’s SEO performance. They help businesses rank higher on popular SERPs by following certain SEO best practices. While you might be familiar with a few, an SEO editor’s job requires them to be updated with the latest marketing trends and algorithmic changes affecting the website ranking process.
For years, the role of SEO editors has been misunderstood and devalued. But as search engines continue focusing on delivering quality content, the demand for SEO is suddenly skyrocketing. Google introduced several new search crawling algorithms in the past few years to put the focus back on the readers instead of optimising the content for robots.
Hence, malpractices like keyword stuffing, content spinning, comment spamming, domain squatting, and mirror sites have drastically reduced over the last half-a-decade. But how does an SEO editor fit into the frame? Let’s walk you through the list of key skills an individual must possess to qualify for the role. That should help you understand the importance of an SEO editor in modern organisations a little better.