What Is CPL Affiliate Marketing?
CPL marketing is one of the oldest earning models in the affiliate industry and is popular with all parties concerned. Simply put, “CPL” stands for “cost per lead.” For advertisers, this advertising model helps them accumulate more leads thanks to affiliates who direct potential clients towards them in the hope of generating a new valuable lead.
A lead can take on various forms, but the goal is always to obtain personal information about an individual in order to continue engagement. In practice, this could mean capturing details when someone signs up for a company’s mailing list or provides information to start a subscription with the advertiser. A lead may also request a product or service, in which case the individual becomes a verified lead. These leads are valuable assets for brands since they provide access to the company’s target audience.
For the role that affiliate marketers play in this process, they do get paid, but usually only for each generated lead that is confirmed. The data on lead generation can be collected thanks to technology such as cookies or other tracking tools. Only once a client has supplied their contact information will the marketer be eligible to receive payment from the merchant.
What Are CPL Affiliate Networks and How Do They Work?
Many advertisers and publishers want to use CPL affiliate marketing as part of their business strategies, but it’s important to find the best partners in the business. CPL affiliate networks make this a little easier because they act as online marketplaces where affiliates and merchants can discover each other, interact, and manage campaigns.
An affiliate network showcases brands that offer CPL affiliate marketing programs as part of their advertising efforts. They invite affiliates to browse the available offers and pick ones that are relevant to them and their audiences. Affiliates can include a referral link to an offer in their online content, such as blogs, social media, or emails, and create the opportunity to earn every time someone clicks on it and completes the necessary actions to turn them into qualified leads for the merchant.
The affiliate network can offer additional services such as assistance with marketing campaigns, general advice, and ensuring that affiliates get paid. On one affiliate marketing network, you may find only CPL monetization models or a variety of offers that include CPA, RevShare, and other models.