Detailed reviews of the best CPL affiliate networks on the 2023 market. Learn more about the significant benefits to help make better decisions for your campaigns.
In any business, having quality leads is important for effective marketing, and this makes affiliate networks popular for merchants and creates earning opportunities for publishers. Are you looking for ways to boost your affiliate business? With leads being so valuable, merchants are very willing to pay affiliates who will help them obtain quality leads. This is good news for anyone looking into site traffic monetization.
Below, you’ll find reviews of the best CPL affiliate marketing networks that create online marketplaces where advertisers and publishers can meet. Compare them and find the platforms best suited to help scale your business.
Popular CPL Affiliate Networks
Providing a comprehensive affiliate program for Forex and CFD affiliates Eightcap Partners offers flexible earning models and robust support. Affiliates can enjoy uncapped earning potential and detailed lead tracking with a dedicated team and multiple reporting systems.
Kawaii Partners is a top-performing affiliate, specializing in iGaming. It has a strong reputation with a variety of payment methods, guaranteed payouts and a flawless platform.
Since 2011, RevenueLab focuses exclusively on iGaming, boasting over 1,200 betting brands, 11,000+ affiliates, and awards like "Affiliate Network of the Year." Flexible earnings and quality support.
Algo-Affiliates, a trusted CBD affiliate network, offers diverse products in CBD, health, finance, crypto, and dating. Their in-house algorithms enhance ad customization for optimal performance.
Launched in 2018, Traffic Cake focuses on iGaming, offering up to 60% RevShare commissions and allowing hybrid deals. Simple, user-friendly site with weekly payouts and personal managers.
Leadbit, established in 2013, offers a versatile range of campaigns, specializing in finance and nutra verticals. With dedicated experts, free translation tools, and real-time reporting, it's an affiliate powerhouse.
Established in 2012, ClickDealer, a well-regarded affiliate network, offers diverse niches, focusing on beneficial verticals for RevShare earnings like gaming. Modern platform, 10,000+ publishers, and renowned partners.
CPL marketing is one of the oldest earning models in the affiliate industry and is popular with all parties concerned. Simply put, “CPL” stands for “cost per lead.” For advertisers, this advertising model helps them accumulate more leads thanks to affiliates who direct potential clients towards them in the hope of generating a new valuable lead.
A lead can take on various forms, but the goal is always to obtain personal information about an individual in order to continue engagement. In practice, this could mean capturing details when someone signs up for a company’s mailing list or provides information to start a subscription with the advertiser. A lead may also request a product or service, in which case the individual becomes a verified lead. These leads are valuable assets for brands since they provide access to the company’s target audience.
For the role that affiliate marketers play in this process, they do get paid, but usually only for each generated lead that is confirmed. The data on lead generation can be collected thanks to technology such as cookies or other tracking tools. Only once a client has supplied their contact information will the marketer be eligible to receive payment from the merchant.
What Are CPL Affiliate Networks and How Do They Work?
Many advertisers and publishers want to use CPL affiliate marketing as part of their business strategies, but it’s important to find the best partners in the business. CPL affiliate networks make this a little easier because they act as online marketplaces where affiliates and merchants can discover each other, interact, and manage campaigns.
An affiliate network showcases brands that offer CPL affiliate marketing programs as part of their advertising efforts. They invite affiliates to browse the available offers and pick ones that are relevant to them and their audiences. Affiliates can include a referral link to an offer in their online content, such as blogs, social media, or emails, and create the opportunity to earn every time someone clicks on it and completes the necessary actions to turn them into qualified leads for the merchant.
The affiliate network can offer additional services such as assistance with marketing campaigns, general advice, and ensuring that affiliates get paid. On one affiliate marketing network, you may find only CPL monetization models or a variety of offers that include CPA, RevShare, and other models.
Advantages of Using CPL Marketing
CPL marketing is such a popular feature in affiliate campaigns because of the various advantages it holds for all parties concerned. Merchants appreciate the effortless way of obtaining more leads for their sales teams, and affiliates stand the chance of earning big. Also, CPL is a way of monitoring whether you’re efficiently growing your client base.
Low Risk
Profitable
Convenient
Precision
Low Risk
Affiliates will find many advertisers willing to do CPL marketing thanks to the low risk that’s involved. The advertisers know they only have to pay for qualified leads, so on their side, there’s no risk of paying without receiving something in return.
On the affiliate’s side, the low risk also makes CPL marketing an attractive option. Since they only get paid for qualified leads, they have an incentive to provide high-quality leads that are more likely to convert. This can lead to a more profitable partnership between the affiliate and the advertiser, as both parties are motivated to work towards the same goal of generating sales.
Although the risk isn’t high, there’s a good chance of CPL leading to high profits for advertisers. With the details of leads in hand, an effective sales strategy can turn that lead into an income stream. This is why merchants are willing to pay good money for this type of marketing.
For affiliates, CPL is also profitable since the commission they’re likely to earn is sometimes higher than that of CPA or CPC plans. As long as the merchant you find on an affiliate network offers good rates, you also don’t need a lot of qualified clicks to earn a decent amount.
CPL is convenient for marketers and advertisers, but also for the clients (leads), because this marketing method doesn’t necessarily require an exchange of funds. They may simply have to fill in a form and instantly become a lead.
Because of the conveniently low expectations of potential customers, there’s a higher likelihood of a lead being generated, and this conveniently benefits both the advertiser and publisher. Furthermore, neither party has to do much after the affiliate campaign is launched, because technology helps track results and compile reports without manual calculations being necessary.
Role players like merchants or affiliate networks can accurately determine who needs to be paid for each qualified lead, all thanks to modern tracking tools. Also, marketing can become more precise because the outcomes of campaigns can be tracked and used to improve them.
Furthermore, merchants have precise reports of who those leads are, with very little chance of fraudulent data. It’s possible to be precise in who is targeted by using qualifying questions or marketing to certain demographics, so the acquired leads are more likely to turn into committed customers.
Best CPL Affiliate Networks
Modern affiliate marketers and the brands showcasing their offers can both benefit from CPL affiliate marketing. However, it’s important to use a reputable and reliable affiliate network in order to get the best outcomes. For one thing, the best CPL affiliate networks carry advantages such as dedicated account managers and assistance through marketing tools.
We save you time on identifying the next CPL affiliate network to join by listing the best ones below. You can compare them based on a variety of relevant information and pick which ones to try.
MyLead
MyLead, launched in 2014, has quickly become one of the leading affiliate networks, recognized by companies like Deloitte. The platform supports over 3,000 brands, including Udemy, Prime Video, and Pandora, with 600,000 publishers in 150+ countries.
Our Verdict About MyLead
MyLead’s flexibility and global reach make it a top choice for affiliates. The platform supports various digital channels, including SMS and phone calls, and offers an informative website with easy-to-navigate features, ideal for both new and experienced marketers.
Payment MethodsPayPal, WebMoney, Skrill, Revolut, Bank Transfer, Bitcoin
Payment Duration48 hours - 14 days
Affiliate Support Type24/7 support, Multiple languages, Skype, Email, Phone, Tutorials
Pros
Cons
Informative websiteWide variety of verticalsSuitable for newbies and seasoned marketersGlobal affiliate network
Pop-up windows can be bothersomeSome website navigation features are glitchy
ClickDealer
ClickDealer, established in 2012, is a leading affiliate network specializing in CPA marketing but also supporting CPL, RevShare, and CPS models. With 1,000+ advertisers and 10,000+ publishers, including renowned brands like Huawei and AliExpress, ClickDealer offers smartlinks and unique features.
Our Verdict About ClickDealer
ClickDealer’s robust platform, smartlink technology, and engaging community make it a top choice for affiliates. The recent acquisition by Digital Media Solutions may bring changes, but the network remains strong with a focus on user needs and industry innovation.
Affiliate Support Type24/7 support, Dedicated manager, Phone, Email
Pros
Cons
Multiple offices worldwideRespected partnersAccess to smartlinksMultilingual support
CPL isn't the primary focusRecent acquisition may impact operations
Perform[cb] – Previously Clickbooth
Perform[cb], formerly known as Clickbooth, is a long-standing affiliate network that has expanded through various acquisitions since its inception in 2002. The network partners with high-profile brands like Mizuno, HBO, and Babbel.
Our Verdict About Perform[cb]
Perform[cb] impresses with its advanced features and user-friendly interface. The network’s robust resource collection and continuous platform updates make it a valuable partner for affiliates seeking to maximize their marketing efforts.
Quality fraud detection toolsAdvanced technologyAward-winning brandPartnerships with world-famous brands
No phone support available
MaxBounty
MaxBounty, a leader in the affiliate network space, partners with top brands like Microsoft, McAfee, and American Express. With over 30,000 affiliates and 3,000+ campaigns, MaxBounty excels in CPL, CPA, CPS, and CPI models.
Our Verdict About MaxBounty
MaxBounty is a top-tier affiliate network with a strong industry presence. Its user-friendly platform, continuous technological improvements, and global affiliate summits make it a standout choice for affiliates looking to boost their income.
Average Commission RateUp to 50%; 5% referral fees
Cookie DurationN/A
Minimum Payout$100 (varies by payment method)
Payment MethodsCheck, Wire Transfer, PayPal, Direct Deposit, Payoneer
Payment DurationWeekly
Affiliate Support TypeAffiliate managers, Email
Pros
Cons
Established brandWorld-renowned partnersContinuous technological advancementsDetailed reporting
Vetting process can delay onboardingNo contact number
lemonads
lemonads, with over a decade of experience, partners with global brands like Nike, Norton, and Walmart. The network offers a self-service platform with real-time performance tracking and daily payments, making it highly efficient for affiliates.
Our Verdict About lemonads
lemonads stands out with its real-time data and global reach. Despite redirecting new signups to TORO Advertising, the platform remains a strong option for affiliates, offering convenient payment methods and comprehensive support.
New signups must go through TOROLimited 24/7 chat support
Leadbit
Leadbit, established in 2013, offers a versatile affiliate network with strong verticals in finance and nutra. With dedicated teams for each vertical, Leadbit provides tools like banner rotators and free translation to help affiliates succeed.
Our Verdict About Leadbit
Leadbit’s tools and real-time reporting help affiliates stay on top of campaigns. The network’s active involvement in industry events and summits adds value, especially for new affiliates looking to learn and grow.
Affilight, launched in 2016, focuses on mobile and in-app marketing, making it ideal for affiliates targeting mobile audiences. The network offers advanced smartlink technology, helping affiliates connect customers with relevant offers. With global coverage in over 190 countries.
Our Verdict About Affilight
Affilight’s mobile-centric focus and advanced smartlink technology make it a relevant choice for modern affiliates. While the website’s information could be more up-to-date, the network’s tools and low minimum payout offer great potential for mobile campaigns.
Average Commission RateCampaign dependent; 5% referral program
Cookie DurationN/A
Minimum Payout$10
Payment MethodsWebMoney, PayPal, Payoneer, Bitcoin, ePayments, Ecoin, Wire Transfer
Payment DurationTwice a month, 15-day hold
Affiliate Support TypeChat, Skype, Email
Pros
Cons
Global coverage in 190+ countriesRelevant for mobile audiencesAdvanced smartlink technologyLow minimum payout
Website lacks important informationBest suited for affiliates with large mobile audiences
CityAds
CityAds, originally founded as GameLeads in 2010, has evolved into a versatile affiliate network. The platform supports CPA and CPL offers from top brands like HP, Marriott International, and Agoda.
Our Verdict About CityAds
CityAds offers comprehensive data analysis and real-time stats, making it easier for affiliates to optimize their campaigns. While the platform could benefit from more detailed company information, its global reach and strong brand partnerships make it a solid choice.
Payment DurationOnce or twice/month, 3-14 day hold
Affiliate Support TypeEmail, Phone
Pros
Cons
Multi-language supportLow minimum payoutPopular brandsReal-time statistics and data analysis
Limited company details availableCPA-focused network
Dynu in Media
Dynu in Media, based in Vietnam, offers a versatile affiliate network with a strong focus on CPL marketing. With 300+ advertisers and 300,000+ leads generated monthly, the network is growing rapidly.
Our Verdict About Dynu in Media
Dynu in Media is a promising affiliate network for those focusing on CPL. With strong verticals and user-friendly tools, it’s worth considering for affiliates looking to increase their CPL income. However, the platform’s newness may require some patience as it continues to develop.
Average Commission RateCampaign dependent; 2% referral program
Cookie DurationN/A
Minimum Payout$50
Payment MethodsWire, PayPal, Payoneer
Payment DurationMonthly, NET25 (NET15 for special cases)
Affiliate Support TypeEmail, Phone, Skype
Pros
Cons
Decent minimum payoutPopular verticalsAccepts most traffic typesInformative, intuitive website
New in the marketNo dedicated affiliate managers48-hour signup process
TradeDoubler
TradeDoubler, active for over 20 years, offers a versatile affiliate network with 3,000+ advertisers and 180,000 publishers. The platform features well-known brands like IKEA, Lufthansa, and ClubMed, providing a wide range of offers across multiple verticals.
Our Verdict About TradeDoubler
TradeDoubler’s long-standing reputation and global reach make it a solid choice for affiliates. While the platform could improve in sharing detailed information, its large network and versatile offers provide ample opportunities for growing your affiliate business.
Average Commission RateCampaign dependent; Referral program available
Cookie DurationN/A
Minimum Payout€50
Payment MethodsBank Transfer
Payment DurationMonthly
Affiliate Support TypePhone, Email
Pros
Cons
Accepts most traffic sourcesInfluencer-friendly tools like MetapicLarge network with global coveragePartnerships with well-known brands
Slow customer service for account mattersLimited information available on the website
Eightcap Partners
With over 20 years of experience, Eightcap Partners is a well-established Forex and CFD broker with a robust affiliate program that provides partners with a wide range of earning options. Offering both Hybrid and Fixed models, Eightcap Partners’ affiliates can earn up to $6 per lot in IB rebates.
Verdict
Eightcap Partners’ affiliate program offers flexible earning options, strong support, and a user-friendly portal, making it a solid choice for affiliates in the forex and CFD space.
20 years of affiliate marketing Marketing channel solutionsPartners portal with rich client referral metrics
Limited options
CPL Model vs. CPA Model
Two of the most popular affiliate earning models are CPA and CPL marketing, because both of them offer great opportunities at low risk for merchants and publishers.
With CPA (cost per action), a marketer gets paid per completed action. The action can be anything from completing a sale to filling in a form to watching a video. Similar to CPL, you’ll find great affiliate program offers on the best CPA affiliate networks that have partnerships with reputable brands from various niches.
VS
CPL Model
Client must supply personal information to become a qualified lead
Low risk for advertisers and publishers
Helps determine advertising campaign success
Opens up a 2-way communication channel with audience
Helps build long term relationships with audience
Great earning potential for affiliates thanks to high rates.
CPA Model
Payment are made even without a client supplying personal details
Low risk for advertisers and publishers
Helps determine advertising costs of a sale
Only a 1-way communication method, even after certain actions are completed
Benefits thanks to the action (but not necessarily a long term journey with the client)
Often offers high rates for affiliates.
Pros and Cons of CPL Affiliate Networks
As with any other type of affiliate network, CPL affiliate networks have advantages and drawbacks. Knowing these facts helps affiliates decide to what extent CPL earning plans and these networks should be part of their business.
Quick way to find available CPL affiliate programs
Marketing tools may be available to benefit campaigns
Guaranteed to get paid what you’re owed
Advertisers can get access to vetted, quality publishers
Access to personal manager that can advise
Good networks may not cover verticals you’re interested in
Some of the best CPL affiliate networks have strict application procedures
Unlike RevShare earning plans, income is a once-off payment per lead
CPL Affiliate Networks Conclusion
The CPL earning plan is an established and much-loved affiliate marketing earning plan for good reason. With advantages for both advertisers and publishers, it has helped many businesses grow and will be around for years to come.
Using a reputable global marketing agency is especially relevant in a business world where digital marketing plays such a vital role in success. Any company requires high-quality traffic these days, but it’s a challenge to effectively attract customers when people are inundated with competitors’ marketing efforts as well. Leads enable brands to reach out to individuals who may never visit them in person but are more likely to make a few clicks online and willingly share their personal details.
This clarifies the important role CPL affiliate networks are playing in helping to connect quality advertisers with quality affiliates. With streamlined workflows, from finding entities to partner with to getting affiliate links to share, more marketing campaigns can be launched more often to help spread the word and accumulate leads faster.
Knowing which networks to trust is another bonus! Using a CPL affiliate network listed here, affiliates will speed up their workflows even more. So, compare the brands and identify which affiliate network you’ll join first.
Still in search of important answers to questions on CPL affiliate networks? Scroll down for insight on the most discussed topics relating to this advertising network niche.
CPL networks are online platforms that showcase available CPL affiliate programs. Affiliates can look for merchants’ affiliate program offers on these networks, and the CPL network will ensure they get paid for leads obtained.
CPL marketing does carry the possibility of earning high rates for each confirmed lead, but it depends on the affiliate marketing program’s specific offer. Advertisers are willing to pay high rates because in almost any industry, leads are extremely valuable.
