How to Start with Sports Betting Content Writing in 2022

Sports betting content writing requires you to understand what sports betting entails and how it works before you can write about it. Let’s discuss!

How to Start with Sports Betting Content Writing

When it comes to sports betting content writing, the best way to drive traffic, interest, and conversions is by creating engaging articles about current happenings in the world of sports. With so many sports betting content ideas on the internet, creating helpful yet engaging sports betting content is essential to standing out and running a successful iGaming business. Keep reading to find out all about the different types of sports betting content writing, as well as tips on improving your content creation.

How to Write Great Sports Betting Content

Writing content for sports betting sites is a growing industry. You can create many different types of content, such as previewing games, giving predictions on future events, or bookmaker reviews. Here are a few tips to ensure you stay on top of your game.


Stay Up to Date

The best way to write great sports betting content is to stay up to date on all the latest news and information in the betting industry. This means researching different sports books, writing content for sites and following all the teams and players you can bet on. Most online sports betting content is standardised and not evergreen. If you want your content to always be fresh, relevant, and last for years, evergreen content should be a top priority.


Be a Strict Follower of the Sports You Are Writing About

Being well-informed and having a great understanding of sports is what makes a great sports content writer. The way to do this is by following sports meticulously and staying up-to-date with all facts and figures, including player injuries, suspensions, roster changes, trades, etc. Staying ahead of these updates will give you an edge over others regarding content creation. A final key point in creating great content for betting sites is reading more about sports than just your favourite team or sport, you can add variety to your writing when necessary.


Understand the Regulation

There are a lot of rules and regulations when it comes to sports betting, so writing about sports betting means the writer needs to understand the regulations associated with each market. Suppose a certain country makes sports betting legal only if it is done through a licenced bookmaker. In that case, you will need to find a bookmaker licenced in that jurisdiction before you even consider writing about sports betting. Understanding the regulations not only makes your writing more credible, but also ensures that you and the site you are writing for are not in any danger.


Put Yourself in the Punters' Shoes

When writing sports betting content, it is important to put yourself in the punter’s shoes. What kind of information are they looking for? What questions do they need answered? Answering these questions will help you create content that is useful and informative.

In addition, remember that a good sportsbook review will offer more than just odds. They will also provide analysis and picks from experts. Ensure that the punter is satisfied with your post by answering their questions and providing expert advice on which bets are worth making.

13 Types of Sports Betting Content You Need to Master

There are more than a dozen types of sports betting content, each geared towards different purposes. When you are looking for a writer for your company, make sure you know what type of content you need and that the writer is qualified to write it. If you are a writer looking to step up your content writing for sports betting and want to be part of a professional copywriting service agency, take note of everything we cover in this section.

Bookmaker Reviews

These reviews should be honest and unbiased, giving readers an idea of what each bookmaker has to offer. Here are a few tips for writing great bookmaker reviews

  • Include a short overview of the site’s general pros and cons.
  • Start by describing what kinds of bets you can make on this site.
  • Go into detail about how your bets turned out, and don’t talk about how much you won or lost on a particular bet.
  • Include at least two sentences about customer service—whether it was good or bad, in-depth information will help customers decide which betting brands to sign up with.

Expert Betting Guides

Expert betting guides are in-depth analyses of different aspects of the game by a professional sports bettor. Expert sports bettors are well-equipped with the knowledge and understanding of what it takes for one team or player to be successful in different scenarios. To create valuable expert betting guides, you need to do your research and know the ins and outs of the sport you are writing about.

Game & Event Previews

This is where you give your readers a detailed look at what to expect from a particular matchup. Game and event previews include key information like team records, individual player stats, and any other relevant details that could impact the outcome of the game or event. The preview should also include your prediction of how the game will turn out. With this, readers can decide if they want to bet on a certain team, event, or not.

Event Reviews

Event reviews are a great way to enrich your sports betting content and engage with your readers. Reviews should be quick and easy but include all the information the reader would be looking for. Ideally, you will want to cover the following points when writing an event review:

  • Who won?
  • Who played?
  • What was the score?
  • What were the highlights of the game or match?
  • Did any players stand out for good or bad reasons?
  • Was there any other news that came out of the game worth mentioning?

Sportsbook Bonus Reviews

There are a few things to consider when writing sportsbook bonus reviews. First, you should look for specific types of bonuses offered by bookmakers. Does the sportsbook offer unique bonuses? You should also consider factors like rollover requirements, time limits, and odd restrictions.

Some sportsbooks offer welcome bonuses that require depositing money before getting the bonus, while others have sign-up bonuses with no deposit necessary. You can create content that compares the different bonuses and their wagering requirements across different sportsbooks.


There are different ways to create promotional content for sports betting, from emails to coupons, so it’s important to have a strategy in place before you start writing. Here are some strategies for creating great promotions:

  • Create contests with high-value prizes that encourage engagement. In order for a promotion to work, it needs an incentive for participation. Make sure the prizes you offer will make people want to join your contest.
  • Use short sentences. Long sentences confuse people; the longer the text, the more it seems strenuous to comprehend. Create a sense of urgency in your writing, so people know they need to act now or lose out on something important.
  • Offer an incentive or benefit to entice customers into action right away, such as coupons or giveaways.


Interviews are a great way for you to learn about your readers and their experiences. By interviewing a range of people in your niche, you can find out more about their needs and how they interact with your sports betting content. They might even suggest ideas you would never have thought of, which could help improve their overall experience.

Interviews can also enrich your content and provide value to your readers by giving them insight into the lives of others who share their interests. To begin with, reach out to experts and ask them questions that are relevant to your readers.

Daily and Weekly Reports

Sports betting content may include daily and weekly reports, breaking news, and information about major sporting events. The daily and weekly reports contain a detailed summary of the previous day’s or week’s matches, their results, and the odds. So it is paramount to be on top of every new development to create relevant sports betting content.


Sports betting content may include advertisements and other promotional materials describing the different bet types, odds, and possible payout opportunities. Advertising may also mean promoting certain bookmakers or sports leagues or teams. Ads might be banners or pop-ups on websites or on social media sites like Facebook. But the most practical means of sports betting advertising is email, so it is essential to know how to write effective email content. The most important tip to remember when writing advertising content is to make sure it reflects the bonuses or promotions correctly, without overpromising, so that you can paint a trustworthy brand image


Blog Posts

A great blog post should help the bettor decide which bets to place. The post should be engaging, visually appealing, easy to read and provide detailed information on various sports betting sites. It should have headings that introduce the different sections of the content so that it is easier for readers to follow. A final paragraph summarising what was covered in each section will help readers remember what they read about before betting. Having a clear call to action is critical throughout the content body for optimising conversion rates.

News Articles

News articles provide quick coverage of the latest happenings in sports betting that are likely to have an impact on sports bettors. For example, if one team has been knocked out of contention for the championship because they have lost too many games during the season, then this would be considered newsworthy. Check various news sites to ensure you are up-to-date with the latest developments.

Tipster Articles

These types of articles are some of the most popular on the internet, more so with punters looking for free betting tips. Ideally, tipster articles should provide an accurate analysis and prediction based on statistical data or expert opinion. Tipsters must be honest in their predictions to avoid accusations of fraudulent behaviour.

Tournament & Game Previews

If you’re writing content for a sports betting site, game and tournament previews are one of the most popular types of content. In these pieces, you will need to give an overview of the matchup and what fans can expect. But do not just regurgitate information already out there — your readers are looking for your unique take on the game. Provide them with your analysis regarding whom they should bet on and why. Include a prediction with your preview so they know what you think will happen.


The best way to write great sports betting content will vary depending on your audience and the type of content you are creating. However, you can follow the tips we have just covered to help ensure your content is engaging and informative. Ensure that your content is focused on what the reader wants to know about.

If you are writing a piece about football betting odds, focus on how it influences their decision-making process when placing a bet. Make sure that any statistics or data you include in your posts has been sourced correctly and accurately.

If your business is in need of a writer who excels at everything we have just covered, contact us to step up your content game!


Writing about sports betting is different from writing about other sports and requires you to be able to engage your readers and make them return visitors. Content must be well-researched and accurate, but should also be entertaining to read.

A betting writer is a freelance writer who creates quality content for sports betting websites. The written content can include articles, blog posts, and even social media posts. The goal of a betting writer is to produce engaging content that will help readers make informed decisions about their bets.

How much you make varies depending on the client and the project, but most sports betting copywriters charge by the word or hour. You can generally expect to make anywhere from $0.10 to $0.50 per word or $30 to $100 per hour.

Sports betting content is like any other type of writing, including sports copy, that covers the topic of sports betting. This can include news articles, opinion pieces, tips and advice columns, and blog posts for SEO purposes. Sports betting content aims to assist punters in turning a profit from their bets.