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A white label casino solution is a low-cost option for starting your own casino that will save you both time and money. As with any other business, there are several steps to take when launching an online casino platform that meets your marketing needs and budget. Fortunately, taking advantage of a white label gaming solution is an easier way to start your business quickly and allows you to enter the iGaming industry with minimal starting costs. We break down white label casino solutions in great detail so you can understand how they work and how to put them to use in launching your casino business.
What Is A White Label Casino Solution?
White label casino solutions allow investors in the iGaming industry to start an online casino business with ready-made services. In this case, one company provides everything you need, including the casino platform itself, online casino software, payment gateways, an affiliate system, and technical support. Your main responsibilities include creating a logo for the casino website and partnering with an agency for content marketing your brand to potential customers. So, choosing a white label solution is easier than starting your own business from scratch. However, you might have limited control over the technical aspects of the business.
Picking a reputable provider is very important if you want your white label casino business to succeed. This means finding a licenced company with the ability to provide high-quality casino software, safe payment systems, and a wide range of games such as slots, table games, and live dealer games. A reliable white label solution provider must also offer the support services you need and design a website that customers can access in multiple languages.
How Do White Label Casino Solutions Work?
Simply put, a white label solution provides you with a ready-to-operate casino business whereby a third party will help you maintain and handle everyday operations. While the casino platform can have your preferred brand name, the service provider is usually responsible for the master gaming licence. Moreover, companies that offer white label sports betting solutions and casino platforms usually take care of software maintenance services and the payment system you need for casino deposits and withdrawals.
The best white label casino software providers also assist in player acquisition and provide player segmentation tools. Moreover, they offer a back office system to give you some control over your operations. But most of the work is in the hands of the solution provider, so you can easily direct your energy towards marketing the casino business. One thing to note is that about 40% revenue share goes to the operator and 60% goes to the platform provider. In essence, white label casino solutions offer a turnkey approach for aspiring casino operators, allowing them to launch and market their business with minimal operational burdens, while sharing revenue with the platform provider.
Criteria for Evaluating White Label Casino Solution Providers
Choosing the best white label casino platform provider can be difficult because there are so many to choose from. Your focus must be on companies that offer world-class services and the best player experience. For this reason, you need to evaluate every white label solution provider you can find to choose the best for you. There needs to be a high standard among the game providers, casino games, bonuses, and banking options available.
Licencing and Regulation
Working with reputable providers in the targeted jurisdiction is important for your casino business to succeed in today’s competitive iGaming industry. Players can only trust you if the white label casino platform provider holds a valid licence. The service provider must also be regulated by credible bodies like:
With proper licencing and regulation, players can rest assured that the casino software, payment methods, and website are approved and fully compliant with gambling laws.
Game Variety and Quality
Players should be able to choose from a wide range of online casino games. These include all types of slots with stunning graphics and immersive features, table games, and live casino games. To make this possible, you need to collaborate with a popular white label casino software provider. This would mean a company that partners with the best gaming providers in the online gambling industry. If your casino platform is powered by industry-leading game providers such as Microgaming, NetEnt, and Evolution, it will easily attract more players. Picking the top providers allows you to offer a memorable user experience.
Customisation Options
Although a white label casino platform offers everything you need, there should be an option to make some changes. Design flexibility allows you to create a casino website with your own brand name and improved visual elements. You will be more satisfied with your white label casino business if you can change the logo, colours, and themes. Using the best practises for branding for startups is important to build a robust brand and stand out in a crowded industry. A good provider will also offer multi-language settings so you can choose the most appropriate language in the target location.
Payment Solutions
Having the right payment gateways is vital when it comes to operating a casino platform with real money games. Players need to deposit and withdraw money quickly and safely. Thus, the chosen white label casino provider must have the best gambling payment gateway solutions that are convenient for players. There should be a wide range of payment systems, including the most commonly used e-wallets, debit cards, prepaid cards, bank transfers, and cryptocurrency payments. Your company would also benefit from supporting multiple currencies in different jurisdictions.
Mobile Compatibility
With the widespread use of mobile devices, most players play online casino games on their phones or tablets. Therefore, the chosen white label casino software provider must provide a mobile responsive platform. The best white label online casino software runs seamlessly on all mobile operating systems, including iOS and Android. Whether they are using mobile browsers or gambling apps, players should be able to register, deposit, play games, and claim bonuses at white label casinos on the go. As the operator, you can always make use of payment testing services to ensure that the available payment systems work on all devices.
Customer Support and Service
For your white label gambling platform to appeal to customers, you must provide quality customer service. This means having a responsive customer service team that is readily available to help players in times of need. So, as you look for the best white label solution, make sure that players can contact a reliable support team via live chat, email, phone, or social media. Additional services such as training and technical support will also give your business an edge over your competitors.
Are White Label Casinos Better than Standalone Casinos?
White label casino solutions are not the only option you have if you want to start an online gambling business. Many great companies provide turnkey online casino solutions that allow you to launch a standalone casino website. So, which is the best way to start your own iGaming platform with functional online casino software, quality games, and trusted payment methods?
Well, it all depends on your preferences. Any option can work as long as it offers the desired player experience and helps you earn profits. If you are not sure what to pick between a white label casino platform and a standalone casino, here is what you need to know.
White Label Casinos
A white label online casino is ready to start operating
Lower starting costs for a white label casino site
The master gaming licence is owned by the platform provider
The provider has to manage the casino and offer technical support
There are limited customization options
The operator is responsible for branding, marketing, and player acquisition
Most of the revenue goes to the platform provider.
Standalone Casinos
A standalone casino is a custom-built platform
Higher starting costs for standalone casinos
Operators have to handle the licencing and financing aspects of the business
The operator has complete control over the casino
There’s a wide range of customization options
The casino owner is responsible for everything, from branding to marketing
The operator enjoys most of the revenue.
Best White Label Casino Solution Providers
A positive reputation is a key factor to keep in mind when looking for the best white label gaming solution provider. You should partner with a well-known brand that does whatever it takes to help online casino platform owners appeal to both local and international clients hassle-free.
You want to work with a company that leverages the latest technology to create a fully functional casino website. What you are looking for is a complete gaming platform with a user-friendly interface, easy navigation, a variety of games, bonus systems, trustworthy banking options, and the tools you need to market to potential customers. With that said, the following are the top white label casino providers available today.
Soft2Bet: An Award-Winning White Label Solution Provider
Soft2Bet’s white label solution can assist you in launching a casino brand in a very short period of time. In addition, it enables the customer to have a unique casino website at a reasonable price. Here are some of the reasons why Soft2Bet could be a good choice for white-label solutions:
- A gamification engine with engaging challenges and rewards
- Back office features like dashboard summaries and game management
- Real-time reports and data analytics
- Tailor-made casino website designs
- 24/7 live chat support in multiple languages
Soft2Bet also provides turnkey solutions, which allow you to create your own casino site with the most important features.
Quantum Gaming: Casino Solutions Powered by Roubust Java Technology
With more than 20 years of experience in the iGaming industry, Quantum Gaming is powered by a creative team of professionals. The team is committed to delivering high-quality iGaming solutions that cannot be matched. These include AI-powered casino business solutions and crypto-integrated gambling platforms.
Quantum Gaming offers the following features:
- High-performance gaming software powered by JAVA
- A functional casino website with a customisable user interface
- A personalised experience with AI
- An extensive selection of games
Other notable features include secure payment systems, advanced reporting tools, and anti-fraud protection. Moreover, you can get a loyalty programme and an affiliate tracking system.
SoftGamings: Innovative White Label Casino Solution
SoftGamings started in 2007 as a small reseller and is now one of the leading companies in the online gambling industry. This company offers white label casino platforms, turnkey solutions, and Bitcoin casino solutions. These and other services have attracted a wide range of clients all over the world.
If you choose SoftGamings for your white label casino business needs, you will get everything you need under one roof. This includes:
- A ready-to-go-live iGaming platform
- Over 10,000 games from the top software providers
- Game management tools
- Licencing for your business
- A safe payment system
- An affiliate system
SOFTSWISS: A Trustworthy International Brand
The SOFTSWISS brand was officially launched in 2009 and has since been one of the most trusted providers of iGaming software solutions. Its products and services include:
- Robust online casino software
- A Game Aggregator for all casino games
- High-performance sportsbook platforms
- Jackpot software
- Professional support
- Affiliate management
SOFTSWISS provides all the tools you need to launch a successful casino platform from scratch. From licensing to payments, casino marketing, and white label casino integration, this provider will do everything for you. Moreover, you can pick from different affiliate tracking systems, such as Income Access and NetRefer.
Slotegrator: A Leading Supplier of Omnichannel Solutions
Since its establishment in 2012, Slotegrator has built a positive brand name by aggregating game content and offering superior-quality omnichannel products in the iGaming industry. The company’s focus and knowledge of the online casino sector have helped many clients realise the full potential of their gambling businesses.
Slotegrator’s offerings for clients looking for a reliable white label gaming solution include:
- Casino platform development
- A Curaçao sublicense
- Casino software from high-rated developers
- Operation under an established business structure
- Player support
- Technical solutions
Other features include a bespoke design, personalised settings, a bonus module, and reporting tools for tracking players.
Sirplay: World-Class Casino and Sportsbook Solution Provider
Sirplay allows clients to operate a certified white label casino or sportsbook powered by cutting-edge technology. If you don’t have a license yet, this company can provide you with a complete casino platform with the best game content certified by independent gaming laboratories. It offers more than 30,000 casino games.
The Sirplay platform can be easily integrated with other platforms through iframe and APIs. Whether you want full services or just casino gaming options, this white label company has your back. With over 15 years of experience, it seeks the best iGaming partners to offer an amazing gaming experience to all clients and casino enthusiasts.
Lion Gaming: A Global White Label Casino Provider Powered by The Latest Technology
Lion Gaming is the go-to provider if you are looking for a well-crafted white label gaming platform with an easy-to-use interface. It offers a working casino website that can handle multiple files and support easy navigation. This company also provides multiple-language settings to significantly improve communication with clients across the globe.
Other benefits of choosing Lion Gaming for your white label casino site include around-the-clock support and a secure payment system. Moreover, the company’s robust back office ensures that your everyday operations run smoothly. Its solutions are powered by the revolutionary Fer0x Engine, which capitalises on the latest advancements in blockchain technology to deliver high-performance iGaming platforms.
Why Should You Use White Label Casino Solutions?
There are countless white label casino advantages if you choose a good provider. First of all, the entire process of starting a casino business is shortened since most of the work is in the hands of the selected white label company. You will get a fully-designed gambling website with ready-to-use online casino software. Secondly, there is no need to worry about where to find casino games, how to integrate payment systems, or the bonuses you can offer.
Branding and marketing your casino website are the only major duties you have as an operator. As a huge benefit, the iGaming white label provider typically provides the licence you require. Furthermore, the best casino white label solutions offer the tools needed for effective affiliate marketing to reach your target audience with ease. Above all, you can save time and launch your casino business quickly without breaking the bank, unlike starting a standalone casino.
Launch Your Online Casino with a White Label Solution Today!
Using white label solutions is one of the quickest and least expensive ways to launch a casino business. Picking the right white label solution provider is crucial for your brand to achieve its full potential. If you choose the right one, you will get a fully operational gambling website with a customizable interface and everything you need. The provider will manage the site on your behalf and provide the technical support you need every day. With a reputable provider, your casino platform will have fully integrated payment gateways, all types of quality games, and player segmentation tools to help you offer the best experience to players.
Are you ready to start off your online casino business by leveraging the offers of white label providers? Simply pick one of the trusted providers listed above to get started. These companies are known for their ability to offer high-quality iGaming solutions to clients in numerous jurisdictions where online gambling is allowed. Remember to take advantage of Revpanda’s unmatched marketing services to enhance your brand’s visibility and reach the right audience for your business.
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