Best Dating Affiliate Networks 2024

How Does Dating Affiliate Networks Work?

Online dating is one of the most promising affiliate marketing niches that appeals to many people worldwide. Affiliate marketers can promote the most recent dating offers on the web using dating affiliate marketing. Dating affiliate networks act as a middleman between you and the advertiser and will let you popularise brands or products as a marketer and get paid for successful conversions. In other words, a dating affiliate network connects dating sites with publishers. And most of the online dating platforms only pay when publishers or affiliate marketers bring them new customers or subscribers.

Dating affiliate networks differ in terms of commission rates, pricing models, and the variety of programs available. For pricing models, while many reputable affiliate networks use the widely popular cost-per-action (CPA), the top affiliate networks offer a range of payment models, such as cost per sale (CPS), cost per lead (CPL), and RevShare, as well as hybrid models. Quality online dating affiliate networks provide numerous benefits to their affiliate partners, including dedicated teams of affiliate managers and high commissions.

How Can Affiliates Benefit from Dating Affiliate Networks?

There’s no denying that the online dating industry is growing at an incredible rate. The number of online dating sites and dating apps looking to help people connect with potential partners is increasing. Thanks to this growth, online dating is now a profitable niche for affiliate marketers. 

By promoting dating products, an affiliate marketer can earn a substantial amount of money in commissions. Affiliates can combine their marketing efforts with the promotional resources offered by affiliate dating networks and their partners to draw customers to the product.

Affiliates can publish articles, videos, or other promotional content on the platforms where their audiences are, such as blogs, social media, and websites, in order to promote a company’s products or get people to take a certain action. 

5 Best Dating Affiliate Programs

Marketers in the online dating industry can choose between affiliate programs and networks. If you choose a dating affiliate program, you will be able to work directly with advertisers with no intermediaries involved. So, the best dating affiliate programs will let you have complete control over your marketing strategy. 

On the other hand, an affiliate network acts as a middleman between the affiliate marketer and the advertiser. With that said, several dating affiliate programs on the market are worth considering if your audience is interested in dating and adult products. Let’s look at the best affiliate programs for the online dating niche below.

eHarmony

Launched in 2000, eHarmony is not like the other dating sites you will find online. It’s a leading online dating website that uses behavioural matchmaking technology and offers dating advice. What’s more, eHarmony offers one of the best dating affiliate programs you can join and start earning. If you join the affiliate program on Awin, you will earn commissions when your visitors complete registration questionnaires and 6-month, 1-year, or 2-year subscriptions. The program offers 35% commissions to advertisers. And you can get a custom commission model if you have large volumes of customers. The attribution period, or cookie duration, is 30 days. If you join the program on Commission Junction, you’ll get a 30% commission per sale and $10 USD per lead.

Our Verdict About eHarmony

Besides offering online dating services, eHarmony offers a robust dating affiliate program. The program is managed by Awin and Commission Junction, two of the world’s leading affiliate networks that serve publishers and advertisers from all over the world. You will be paid per lead or per sale, and getting a custom payment model is an added advantage.

Pros

• Attractive commissions for advertisers
• Awin and CJ are trusted affiliate marketing brands
• Top-notch service for partners
• A dedicated program manager

Cons

• Few payment methods
• Lower commission per sale compared to some other programs

Elite Singles

A sophisticated and ambitious group of professionals founded Elite Singles as an online dating service. In addition to its high-quality dating services, Elite Singles offers one of the top dating affiliate programs for marketers in the dating sector. If you join the program on Commission Junction, you will be paid for every successful lead. The program’s standard commission rate for a completed personality test is 7 USD or 8.50 CAD, and the cookie duration is 45 days.

Our Verdict About Elite Singles

The Elite Singles dating site is more than just an innovative matchmaking service. Affiliates can join the Elite Singles’ affiliate program on Commission Junction, which is one of the most trusted and reputable affiliate networks. We find the program highly beneficial to affiliates, considering the long cookie duration and the fairly high amounts paid for a completed personality test.

Pros

• Offered on trusted affiliate networks
• Long cookie period

Cons

• Not available in some countries
• Low cost per lead compared to other sites

Cupid Media Affiliates

Cupid Media has been connecting singles worldwide since 2000. If you have seen a dating site with the word “Cupid,” chances are it’s operated by this company. Affiliate marketers can access one of the best dating affiliate programs offered by Cupid Media, and get paid per sale. According to the company’s affiliate agreement, a marketer will receive a 75% commission on the initial sale. You get paid if your referral upgrades from the Standard membership to Gold or Platinum. Payments are made on a monthly basis with no threshold.

Our Verdict About Cupid Media Affiliates

We think Cupid Media is one of the best dating sites with a reliable affiliate program that affiliates can rely on. Even though there are few payment methods, you will receive a decent commission on your first sale. Not many affiliate programs offer a 75% commission on the initial sale, which is one of the reasons why the program is appealing.

Pros

• Competitive commission rates
• Many years of experience
• Safe and secure payments
• High conversion rates

Cons

• Limited payment options
• It can take up to 48 hours to get responses via email

Match.com

There are a lot of online dating sites out there, but Match.com has a good reputation for a number of reasons. Launched in 1995, Match.com is known for being the first online dating website. This platform also has one of the best affiliate programs, which lets you get paid per lead or sale. After joining the program, you can earn a 50% commission per sale on Commission Junction. CPL rates start at £2 for mobile traffic and £4 for desktop traffic. And the cookie duration is a whopping 120 days. CPAs range from £20 to £45 depending on the subscription length.

Our Verdict About Match.com

The Match.com dating affiliate program is a recommended choice for many reasons. First, the platform has many years of experience offering a high-quality dating service to singles in many countries. The affiliate program offered by Match.com has multiple pricing model options that include cost per lead and cost per action rates, which are very attractive to affiliates. What’s more, you will be paid for desktop and mobile traffic, and the cookie duration is longer than many other dating affiliate programs offer.

Pros

• Enticing commission rate
• Bonuses for affiliates
• Decent cost per sale rate
• Great cookie duration

Cons

• Relatively low EPC
• Old-fashioned website design

ChristianCafe.com

ChristianCafe.com is a dating website created to connect Christian singles in 1999. Just like Christian Mingle and other faith-based dating sites, it helps people form God-centred relationships online. Those who choose this platform also have access to one of the best dating affiliate programs with frequent incentives. As marketed on the official ChristianCafe.com website, you can get a 40% commission on every sale. But you can get highly competitive commissions, running from 75% to 80% on every sale, if you join Commission Junction. The cookie duration is 120 days, which is fairly long.

Our Verdict About ChristianCafe.com

ChristianCafe.com is a superb Christian dating site that will impress marketers and advertisers with its affiliate program. Powered by Commission Junction, the dating affiliate program enables marketers to collect profitable commissions and enjoy other offers. Not every affiliate program will give you up to 80% commission like ChristianCafe.com. The cookie duration is longer than most programs are willing to offer, which makes the program more beneficial and appealing to affiliates.

Pros

• 40% to 80% commission on every sale
• Great conversion rates
• Frequent incentives for affiliates and consumers
• Generous cookie duration

Cons

• Outdated website design

Conclusion

As a leading digital marketing agency, here at Revpanda, we take the affiliate marketing world’s pulse as well. Therefore, finding the best affiliate networks in the online dating scene should be easy now that we have explained everything in this article. The affiliate networks and programs discussed here have lots of success stories and are recognised in many countries. If you are passionate about the online dating niche, you can get amazing commission rates and the best bonuses for affiliates. You will enjoy high conversion rates and get paid via a range of safe and secure payment methods.

Once you choose from the affiliate networks listed here, you can earn commissions in different ways. The most popular commission models they use include cost per action (CPA), cost per lead (CPL), cost per sale (CPS) and revenue share (RevShare). Whichever commission model you choose, make sure that the percentages or numbers are high. Luckily, the abovementioned dating affiliate networks have great commission rates. Feel free to choose the one that suits you the best now.