Best Affiliate Networks in South Africa 2024

How Do Affiliate Networks in South Africa Work?

Sub-affiliate networks largely dominate the affiliate marketing ecosystem in South Africa. These networks provide an efficient, cost-effective way for brands to promote products and services. These networks are different from other types of affiliates in that they bring together different brands and affiliates, such as bloggers and social media influencers. As an affiliate, you get a comprehensive platform for monetising your website or social media channel using affiliate links.

Sub-affiliate networks join the affiliate programs of brands and once accepted, they receive promotional details and creatives from the brand. In turn, the affiliate networks provide the same resources to affiliates on their platforms. A sub-affiliate network gets compensation from the brand once it drives a conversion. As a result, the network will then pass a significant percentage of the affiliate income to the responsible affiliate. However, most sub affiliate networks have different commission structures that a successful affiliate marketer can leverage. Therefore, you should know the commission split before joining a program.

How Can Affiliates Benefit from Affiliate Networks and Programs in South Africa?

Affiliate networks eliminate the complexities of managing brands among affiliates. In most cases, affiliates lack the resources and knowledge to manage their affiliate businesses on their own. With affiliate networks and programs, affiliates are able to reach various offers from global brands and focus on creating content to promote brands. Affiliate networks provide personalised support to affiliates to help them handle service requests and optimise their promotional efforts.

Affiliate marketing can be a lucrative and sustainable business. According to Forbes, 15% of people engaging in affiliate marketing make over $50,000 annually. Furthermore, affiliate marketing campaigns can be conducted from anywhere, making the model ideal for affiliates looking for location-independent work. As an affiliate, the risk is low since there is no inventory management, customer service, or shipping. Other benefits include minimal upfront costs and the availability of diverse products on affiliate networks.

Criteria to Choose the Best Affiliate Networks in South Africa for an Affiliate Marketer

With affiliate programs and networks gaining traction in South Africa, they are an attractive option for anyone who wants to supplement their income or start a new business. However, establishing which are worthwhile can be a challenge. That’s why we created criteria for any South African ready to enter the affiliate marketing business model. Considering these factors will help you narrow down your list and find the best affiliate marketing program in South Africa.

Commission Structures and Payout Rates

The commission structure and payout rate are among the most important factors to consider when choosing an affiliate network. Affiliate networks have commission rates or revenue share that, on average, vary between 5% and 30%. However, payout rates for digital products and subscription services tend to be higher, between 20% and 50%.

The most common affiliate commission structures are percentage-based, one-time, tiered, and recurring. Percentage-based commissions are attractive, while recurring and tiered affiliate commissions are popular with subscription-based products like software. In addition, different affiliate networks support different payment methods, such as PayPal and bank transfers. Therefore, choose what suits your business goals.

Compliance with South African Regulations

Another factor for an affiliate to consider is whether the affiliate program complies with South African regulations. Make sure the affiliate program adheres to consumer protection laws, advertising standards, and other regulations governing marketing in South Africa. The Advertising Regulatory Board (ARB) administers the advertising code to protect consumers. 

As the popularity of digital marketing rises, choose an affiliate program that takes the necessary steps to protect its marketers. While vetting potential networks or programs in South Africa, inquire about the measures they have in place to protect the campaigns of their marketers. Especially for professional and ethical marketers. 

Knowledge of Local Market Trends

As an affiliate, before you start affiliate marketing a product or service, make sure the affiliate program has a deep understanding of the South African market. Working with an affiliate program or network aware of local customer behaviour, cultural nuances, and seasonal trends means an affiliate will get valuable insights that optimise promotional strategies. 

Affiliate marketers who partner with such programs get access to effective promotional materials. Choosing an affiliate network with reliable and effective communication channels increases the success rate of an affiliate marketing campaign. Clear communication promotes a sense of community and aligns affiliates with the goals of the brand while empowering affiliates.

Cookie Duration and Tracking Accuracy

Another important criterion is the cookie duration of an affiliate program. Look for an affiliate program with a longer cookie duration since it increases the chances of earning commissions on affiliate sales with longer conversion cycles. As a rule of thumb, avoid any affiliate program with a cookie duration below 30 days. 

Consider the tracking accuracy of the affiliate program. The best affiliate programs have reliable and accurate tracking systems. They track the number of affiliate link clicks and the number of consumers who make purchases using the link. In addition, some programs implement multi-tiered compensation that provides additional financial incentives to the best-performing affiliates.

Wrapping Up South African Affiliate Programs

Engaging in affiliate marketing in South Africa provides an opportunity for individuals and small businesses to generate income. It’s getting more common that people with an online presence can take advantage of affiliate networks’ offers and have the ability to generate income. However, before you start your affiliate marketing efforts, make sure you understand your audience. To succeed in affiliate marketing, regardless of whether you focus on web hosting or travel, you must plan, dedicate yourself, and have a healthy dose of patience.

That said, with the right affiliate program, affiliate marketing can be a lucrative way of monetising online endeavours. Although social media accounts such as TikTok and Youtube are a great way to get started, building your own niche specific blog or website is also a great way to generate income. However, building a high-performing website is not a simple task. Here is where Revpanda comes in, with years of experience in digital marketing. You can reach out to our experts to level up your online business with our comprehensive digital marketing approach, which includes content, SEO, copywriting, and link building.