What Are Betting Affiliate Programs? How Do They Work?
Before we delve into the best sports betting affiliate programs, it is important to first explain what affiliates do. Affiliate marketing is an internet marketing method that allows marketers to earn a commission by bringing customers to a website. Upon joining an affiliate network, a marketer can collaborate with companies that offer online betting services to help them attract customers.
Finding a reliable affiliate network or program in the online sports betting niche requires a clear understanding of how advertising works. An affiliate marketer in the iGaming industry can use different marketing tools, such as social media, blogs, websites, videos, and banners, to direct traffic to a betting site. They are then paid if someone clicks on the affiliate link and visits the online gambling platform. Commissions are paid depending on the new customer’s actions. For instance, you may be paid for a specific action (Cost Per Action) or receive a specified percentage of the net revenue generated from your leads (Revenue Share).
How Can Affiliates Benefit from Betting Affiliate Networks and Programs?
Let’s simplify sports betting affiliate programs and networks, in case you don’t know the difference. Simply put, an affiliate network connects merchants with affiliates, or publishers. So, a sportsbook affiliate network serves as a marketplace where bookmakers can find and partner with marketers. On the other hand, the best sports betting affiliate program provides a system through which marketers are paid by online gambling sites if they drive leads and sales. An affiliate marketer can earn money through various commission structures such as Revenue Share (Rev Share), Cost Per Action/Acquisition (CPA), or Cost Per Lead (CPL).
The idea here is to make sports bettors join a betting site through tracking links. Besides earning a commission for referring punters to the website, you can also be paid through sub-affiliates. This is an easy way to earn extra cash if you refer other affiliates to a sports betting platform. Check our guide to the best affiliate networks for more information.