Best Betting Affiliate Networks in 2024

Marketers in the iGaming industry can earn passive income by joining the best betting affiliate networks. Online sportsbooks can also capitalise on the highly profitable sector by collaborating with affiliates. As an affiliate marketer, you can join any of the networks or programs recommended here and earn commissions on successful leads. Continue reading to learn more about sports betting affiliate marketing and the available programs.

What Are Betting Affiliate Programs? How Do They Work?

Before we delve into the best sports betting affiliate programs, it is important to first explain what affiliates do. Affiliate marketing is an internet marketing method that allows marketers to earn a commission by bringing customers to a website. Upon joining an affiliate network, a marketer can collaborate with companies that offer online betting services to help them attract customers.

Finding a reliable affiliate network or program in the online sports betting niche requires a clear understanding of how advertising works. An affiliate marketer in the iGaming industry can use different marketing tools, such as social media, blogs, websites, videos, and banners, to direct traffic to a betting site. They are then paid if someone clicks on the affiliate link and visits the online gambling platform. Commissions are paid depending on the new customer’s actions. For instance, you may be paid for a specific action (Cost Per Action) or receive a specified percentage of the net revenue generated from your leads (Revenue Share).

How Can Affiliates Benefit from Betting Affiliate Networks and Programs?

Let’s simplify sports betting affiliate programs and networks, in case you don’t know the difference. Simply put, an affiliate network connects merchants with affiliates, or publishers. So, a sportsbook affiliate network serves as a marketplace where bookmakers can find and partner with marketers. On the other hand, the best sports betting affiliate program provides a system through which marketers are paid by online gambling sites if they drive leads and sales. An affiliate marketer can earn money through various commission structures such as Revenue Share (Rev Share), Cost Per Action/Acquisition (CPA), or Cost Per Lead (CPL).

The idea here is to make sports bettors join a betting site through tracking links. Besides earning a commission for referring punters to the website, you can also be paid through sub-affiliates. This is an easy way to earn extra cash if you refer other affiliates to a sports betting platform. Check our guide to the best affiliate networks for more information.

Advantages of Betting Affiliate Programs

Affiliate marketing is all about leveraging the power of the internet to advertise businesses in the ever-growing online sports betting industry. Marketers can take advantage of online tools to direct traffic to online gambling platforms and earn a profit by persuading bettors to create an account and place real-money bets on sports or casino games. All this is possible with the help of the reputable sports betting affiliate programs discussed in this guide. 

Affiliate marketers or publishers are not the only beneficiaries of these programs. Bookmakers also get an opportunity to market their services. Find out more about the benefits of a sports betting affiliate program below.


High Earning Potential

Affiliate marketing can be a profitable business if you follow the right steps. This includes finding an excellent sportsbook affiliate program that allows you to share revenue from your leads with the operator. Some sportsbooks have significantly high commission rates and will even pay you more money if you have sub-affiliates. The more referrals you make, the better your chances of earning more money. A good bookie will use gambling-friendly banking methods to disburse winnings to players and commissions to sports betting affiliates.


Marketing Tools and Resources

An operator can easily market a sports betting affiliate website or advertise an online casino through effective copywriting, search engine optimisation, emails, banners, blogs, and social media sites. With well-crafted content written in a language the target audience can understand, marketers and merchants can generate leads organically. Moreover, there are many sports betting affiliate programs and networks to choose from. The best ones will provide support, tracking tools, and the marketing material needed to convince bettors.


Diverse Betting Opportunities

The sports betting industry offers numerous opportunities for people who want to start gambling businesses. Moreover, bettors have plenty of options when it comes to online sportsbooks. By using an affiliate network, a marketer can advertise all sorts of gambling options to players with different interests. For example, the best sports betting affiliate program allows advertisers and publishers to market sports betting sites that cover popular sports like football, horse races, basketball, tennis, and baseball. Most bookies also act as casinos, allowing marketers to advertise online casino games such as slots and online poker.


Global Reach

The internet has made sports betting affiliate programs more accessible. Like finding online betting sites, anyone with a passion for marketing can easily choose and join a program without leaving their room. Millions of potential gamblers might be interested in the sportsbooks you are marketing. It’s a matter of using the best approach to make them register, deposit, and place bets on sports. Getting paid as an affiliate is also a hassle-free experience, regardless of your location. Once you find operators with great sports betting affiliate marketing programs and functional payment methods tested by experts, you can receive your payments quickly, wherever you are on the planet. 

10 Best Betting Affiliate Programs

A quick search on the web will reveal many sports betting affiliate programs that purport to offer high commissions, among other benefits. The big question is, which one should you choose? You need to conduct in-depth research to find reliable affiliate betting programs. But that’s not necessary because Revpanda’s experts have already completed the most difficult part. We have picked and reviewed the best affiliate programs you can join today and market online gambling sites. Choose your favourite and sign up to help sportsbook operators achieve global reach as you earn some money.

Bet365 Affiliates

Bet365 AffiliatesBet365 is an online gambling brand that was established in 2000 and serves more than 90 million customers. The company has won several prestigious awards, including “The Best Sports Betting Affiliate Program” at the iGaming Business Awards. Affiliate marketers can join and enjoy several benefits when they refer fans of sports, casino games, live games, bingo, and poker to the Bet365 betting platform.

The Bet365 sports betting affiliate program offers a 30% profit share for every customer who registers and plays on the website. Moreover, the brand provides the necessary marketing material in 12 languages and offers bespoke versions in over 150 countries. Marketers also get stats to help them assess the performance of their campaigns and optimise conversions. Other offers include a wide range of creatives hosted on a global network, live odds banners, and event-based marketing tools.

Program Bet365 Partners
Parent Company
Products Sports, Casino, Games, Live Casino, Poker, Bingo
Payment Methods Bank Wire, Cheque

Our Verdict About Bet365

The fact that Bet365 Affiliates has won awards makes it the best sports betting affiliate program for many publishers. This is also a global brand with all the necessary marketing tools. Although the commission is only 30%, the lifetime commission and bespoke affiliate software make it a great choice for sports betting affiliate marketers.

  • 30% lifetime commission
  • Bespoke affiliate software
  • Tools for monitoring performance metrics
  • Geolocation banners with localised content
  • Not available in certain countries
  • No e-wallet withdrawals

Betfair Affiliates

betfair AffiliatesBetfair Affiliates is one of the best sports betting affiliate programs for marketing sports betting, bingo, poker, and casino games. The brand offers a wide range of promotions across all 6 products. Other benefits include access to Betfair logos, marketing material, a massive database of creative banners, and technical support for codes and landing page links. 

The available commission models for affiliates include CPA, Ad Spend, and Hybrid. This means referrals are paid for referral, awareness, or both. An affiliate must earn a minimum commission of £50 to receive a payment, and transactions are processed in EUR or GBP. Also, affiliate marketers are allowed to advertise via niche websites, blogs, RSS feeds, comparison sites, PPC search campaigns, social media, opt-in email marketing, and loyalty or rewards sites.

Program Betfair Affiliates
Parent Company Flutter Entertainment
Products Sports, Casino, Poker, Bingo, Exchange, Vegas, Games
Commission Structure CPA, Ad Spend, Hybrid
Payment Methods Skrill, NETELELR, Bank Wire Transfer

Our Verdict about Betfair Affiliates

Betfair Affiliates is one of the top sportsbook affiliates, with different types of products that you can promote and earn commissions for. There is a chance to earn more by using the hybrid model, and there are many promotions. However, applications for new affiliates can take 1 to 2 weeks to be approved, and you may wait an additional 30 days to receive your first payment.

  • Deep link into specific markets
  • A variety of promotions
  • Wel-crafted banners
  • Numerous products to promote
  • Applications can take up to 2 weeks to be approved
  • Additional 30 days for the first payment

888 Affiliates

888 affiliates logoEstablished in 1997, 888 is a leading online sports betting platform in the iGaming world. It is a trustworthy brand with a presence in many regulated markets. Not only that, 888 Affiliates is among the most successful sports betting affiliate programs for betting, poker, and casino games. The program has already paid over $200 million to affiliates from different parts of the world through CPA, Revenue Share, and Hybrid commission models.

One of the best features of 888 Affiliates is that marketers can earn more profits from tailored sub-affiliate plans. Other advantages for a marketer include personalised commission plans, dedicated account managers, diverse marketing material, and swift payments via popular e-wallets such as PayPal, NETELELR,, and Skrill.

Program 888 Affiliates
Parent Company 888 Holdings
Products Sport, Poker, Casino
Commission Structure CPA, Revenue Share, Hybrid
Payment Methods PayPal, Skrill, NETELELR

Our Verdict About 888 Affiliates

Marketing a sports betting platform on your affiliate website or blog is easy if you choose 888 Affiliates. This sportsbook affiliate program is offered by a trusted company that works with renowned international brands. It also offers decent commissions and provides you with the right marketing tools, but the minimum payout amount is relatively high.

  • High-quality marketing tools
  • Support in multiple languages
  • Promotes high-profile betting brands
  • Generous commissions for affiliate marketers
  • Support from Sunday to Thursday
  • A high minimum payment of $250

Betway Affiliates

betway-affiliatesBetway is a leader in the sports betting industry when it comes to covering the most popular markets in the world. The brand is licensed in regulated markets where affiliates can work with global and local affiliate managers. It also offers a range of innovative products, including sports betting, live casino, esports, and casino games.

Betway Partners is one of the most rewarding online sports betting affiliate programs in terms of commissions. New partners automatically join a tiered Revenue Share commission structure and the amount an affiliate can earn ranges from up to 40% of the net revenue generated by players. You need to refer more than 100 players to the Betway website to earn the highest possible commission. If you opt for a CPA deal, your earnings will depend on the product and market.

Program Betway Partners
Parent Company Betway Group
Products Sports Betting, Casino, eSports, Live Casino, Vegas
Commission Structure CPA, Revenue Share
Payment Methods Wire Transfer, Skrill, NETELELR, PayPal

Our Verdict About Betway Affiliates

Unlike most online betting affiliate programs, Betway offers a more lucrative deal with up to 40% commission rates. The platform is also recognised worldwide and facilitates fast payouts through flexible commission models. Although there are many payment methods, marketers using the bank wire transfer option for withdrawal transactions need a high minimum balance.

  • Available in over 50 markets
  • Fast monthly payouts
  • Flexible commission structures
  • Real-time performance tracking
  • A minimum balance of €700 is needed to withdraw via Wire Transfer

LeoVegas Affiliates

LeoVegas AffiliatesAs part of MGM Resorts International, LeoVegas has built a positive brand name by offering sports betting and casino products in different markets. Its success in the iGaming world can be attributed to the quality of service it offers to players. Moreover, the company provides one of the most attractive sports betting affiliate programs with several commission models.

Affiliates can sign up and get paid via Revenue Share, CPL, or CPA structures. Payments are processed before the 15th day of the following month via Skrill, NETELELR, or Wire Transfer. 

Program LeoVegas Affiliates
Parent Company MGM Resorts International
Products Sports, Casino
Commission Structure Revenue Share, CPA, and CPL
Payment Methods Skrill, NETELELR, Wire Transfer

Our Verdict About LeoVegas Affiliates

Marketers looking for the best sports betting affiliate programs will love LeoVegas for several reasons. There is no negative carry-over, and affiliates can choose from multiple commission structures and even benefit from sub-affiliate plans. However, the program only accepts EUR for payments made via bank wire transfers.

  • No negative carry-over
  • Several commission models
  • A wide range of marketing material
  • Sub-affiliate plans
  • Only accepts payments in EUR for wire transfer

Entain Partners

Entain affliates Entain Partners offers the leading sports betting affiliate programs, whose customers include Bwin, PartyPoker, Sportingbet among others. The group operates other established brands that marketers can advertise and get a commission. It uses the widely popular Revenue Share commission model to pay affiliates for player sign-ups. 

The commission rate varies from 25% to 35%, depending on the number of referral sign-ups. An affiliate marketer needs to refer more than 300 players to enjoy the biggest payouts. So far, more than 10,000 affiliates have earned commissions from the program.

Program Entain Partners
Parent Company
Products Sportsbook, Bingo, Casino, Poker
Commission Structure Revenue Share
Payment Methods NETELELR, Skrill, Payz, Bank Wire

Our Verdict About Entain Partners

Entain Partners is a reputable sports betting affiliate program that marketers can join and get up to 35% of the revenue generated from referrals. Despite the lack of sub-affiliate plans, the customised offers are a great deal for any interested affiliate marketer.

  • Established online gambling brands
  • Up to 35% revenue share
  • Multiple banking options
  • Customised affiliate-only deals
  • No sub-affiliate plans
  • Strict inactivity clauses

William Hill Affiliates

william hill affiliatesThe William Hill affiliate betting program is designed for various products, including sports, casinos, bingo, poker, and live casino options. Reputation is not a problem since the brand is operated by iGaming experts with more than 80 years of experience in the industry. The program links marketers with world-class brands, allowing them to earn reasonable commissions for expanding the customer base through successful leads.

There are three commission plans – Revenue Share, CPA, and Hybrid. The net revenue share is 15% for bingo and poker. However, it increases to 30% for sports, casino, games, Vegas, and live casino products. The minimum payout amount is €50.

Program William Hill Affiliates
Parent Company William Hill Company
Products Sports, Casino, Bingo, Poker, Vegas, Games
Commission Structure CPA, Net Revenue Share, Hybrid
Payment Methods NETELELR, Skrill, Electronic Transfer, Payz, Envoy, PayPal

Our Verdict About William Hill Affiliates

William Hill Affiliates fits the bill if you are looking for sports betting affiliate programs with tailored commission plans. Even though the commission rates are significantly lower compared to other programs, marketers can earn more money through sub-affiliate links.

  • A wide range of products in over 20 languages
  • Tailored commission plans
  • Innovative marketing tools
  • Earnings through sub-affiliate links
  • Relatively low commission rates

Betsson Affiliates

betsson affilaitesBetsson Group Affiliates offers an award-winning sports betting affiliate program for sports and casino enthusiasts. The program has already 10 industry-leading brands in various markets. Also, the brand offers quality services in more than 30 languages.

Affiliates can get up to 40% commission through CPA and Hybrid models. The program also offers sub-affiliate plans, allowing marketers to earn up to 10% for each new affiliate they refer. Payments are processed via Skrill, Payz, NETELELR, or Bank Wire Transfer. A minimum balance of €50 is required to withdraw earnings.

Program Betsson Group Affiliates
Parent Company Betsson Malta Ltd.
Products Sports, Casino
Commission Structure CPA, Hybrid
Payment Methods NETELELR, Skrill, Payz, Bank Wire Transfer

Our Verdict About Betsson Affiliates

Betsson Group Affiliates is the right business partner for marketers searching for sports betting affiliate programs with high commission rates. There are many top-rated brands to choose from, besides a good number of safe payment methods. However, the program does not pay out gambling commissions in some countries.

  • Earn up to 40% commissions
  • In-depth reports to monitor players
  • Quick and safe payment methods
  • 10 leading brands
  • Gambling commissions are not allowed in France, Singapore, Israel, and Hungary

Paddy Power Affiliates

paddy power affiliatesPaddy Power offers one of the easiest sports betting affiliate programs to join. It is the perfect choice if you can market sports betting, poker, casino games, and bingo to gamblers. Affiliate marketers using this program are paid through CPA, Ad Spend, or Hybrid models.

Other noteworthy offers include many promotions, swift payouts, and creative banners. Affiliates can also get paid via secure e-wallets and bank wire transfers. In addition, a dedicated affiliate team is always available to offer the necessary support.

Program Paddy Power Affiliates
Parent Company Flutter Entertainment
Products Sports, Poker, Games, Bingo
Commission Structure CPA, Ad Spend, Hybrid
Payment Methods Bank Wire Transfer, Skrill, NETELELR

Our Verdict About Paddy Power Affiliates

Paddy Power Affiliates is a reliable sportsbook affiliate program with everything a marketer needs. Although it’s not available in some regions, it is equipped with the right marketing material to help you refer customers to online bookmakers hassle-free.

  • A wide selection of marketing material
  • An extensive database of creative banners
  • Landing page links
  • Full support via email
  • Territory restrictions

FanDuel Partners

fanduel affiliatesFanDuel is one of the few gambling brands with sports betting affiliate programs for marketing daily fantasy sports. It provides marketers with the needed marketing tools, such as tracking links and banners, to make the process smooth. Commissions are paid using the popular Revenue Share and CPA models. Once you sign up as a marketer, you can earn up to 35% commission on your referrals. Simply use the marketing material provided by the program to encourage players to register, deposit, and place bets.

Program Fanduel Partners
Parent Company Flutter Entertainment
Products Daily Fantasy Sports
Commission Structure Revenue Share, CPA
Payment Methods Wire Transfer, PayPal, Check

Our Verdict About FanDuel Partners

Unlike most sportsbook affiliate programs, the Fanduel program appeals to fans of daily fantasy sports. The commission rate is good enough for most affiliates. However, the program does not offer sub-affiliate plans.

  • A great choice for marketing fantasy sports
  • Useful marketing tools
  • Safe payment methods
  • CPA and RevShare models with good rates
  • Country restrictions
  • No sub-affiliate plans

Criteria to Choose the Best Betting Affiliate Programs

Marketing a betting website is a step-by-step process with several decisions to make along the way. Picking the best sports betting affiliate programs from a whole range of options is one of the most important steps you must take. Consider the following criteria to choose the best affiliate betting network or program.

Commission Structure and Rates

A reputable sportsbook affiliate program allows marketers to earn money online through CPA, CPL, and Revenue Share commission models among other options. It will also offer a reasonable share of the net winnings. Moreover, you’d be better off choosing an affiliate betting program that allows marketers to make extra money from sub-affiliates.

Regulatory Compliance

Any platform that offers online betting services must be regulated by a trustworthy organisation or the government. Likewise, the best sports betting affiliate program follows local and international gambling laws. Never join sportsbook affiliate programs if the brands they are marketing are not licensed. You can find more information by joining gambling affiliate forums. 

Product Range

The most appealing sports betting affiliate programs partner with multiple brands covering all major sports and markets. Marketers should be able to choose from a variety of products at online betting sites. These include all sports events, pure fantasy sports betting, online poker, casino games, horse racing, Aussie Rules football, NFL games, and ice hockey, among others.

Marketing Support

No affiliate betting program is complete without marketing and technical support. The company behind it must give marketers custom creatives and the necessary affiliate marketing material to entice players. Marketers also need dedicated account managers and search engine-optimised content written by experts to drive organic traffic to betting websites.

Payment Methods

Sports betting affiliates earn passive income by promoting a betting site to potential customers. If they generate leads and sales, they need to withdraw their winnings. Thus, a good affiliate program must provide safe and fast payment gateways for withdrawals. These include convenient e-wallets and wire transfer options.

Elevate Your Earnings with Betting Affiliate Networks

Online betting affiliate programs come in handy if you are interested in marketing sportsbooks, casinos, and other online gaming products. You can join through an affiliate network or a sportsbook. The most important thing is to make sure that the program is legit. Moreover, it should have great commission rates and quick payments.

Feel free to join a sportsbook affiliate program of your choice to earn an income through commissions. If you have your own betting business, be sure to take advantage of Revpanda’s marketing and copywriting services to stand out from the rest. We also offer payment method testing, link building, SEO, and web development services to boost your business.


A betting affiliate is a person or company that helps sportsbooks acquire new customers through referrals. The marketer uses affiliate marketing tools like social media, email campaigns, videos, blogs, and websites to convince sports punters to join via tracking links.

The first step is to join reputable sportsbook affiliate programs. You can then earn commissions when you drive traffic to the betting site and generate leads or sales. The new customers must join the bookie using your unique referral link.

The best sports betting affiliate program covers all sports betting events and other products, such as casino games, poker, and bingo. It also provides affiliates with marketing tools, high commission rates, and monitoring tools. A positive reputation is another important factor.

There is no limit to how much sports betting affiliates can earn. It depends on one’s efforts and the amount of commission they can get from the chosen program. Earnings can range from hundreds to thousands of euros per month.