Marketers in the iGaming industry can earn passive income by joining the best betting affiliate networks. Online sportsbooks can also capitalise on the highly profitable sector by collaborating with affiliates. As an affiliate marketer, you can join any of the networks or programs recommended here and earn commissions on successful leads. Continue reading to learn more about sports betting affiliate marketing and the available programs.
What Are Betting Affiliate Programs? How Do They Work?
Before we delve into the best sports betting affiliate programs, it is important to first explain what affiliates do. Affiliate marketing is an internet marketing method that allows marketers to earn a commission by bringing customers to a website. Upon joining an affiliate network, a marketer can collaborate with companies that offer online betting services to help them attract customers.
Finding a reliable affiliate network or program in the online sports betting niche requires a clear understanding of how advertising works. An affiliate marketer in the iGaming industry can use different marketing tools, such as social media, blogs, websites, videos, and banners, to direct traffic to a betting site. They are then paid if someone clicks on the affiliate link and visits the online gambling platform. Commissions are paid depending on the new customer’s actions. For instance, you may be paid for a specific action (Cost Per Action) or receive a specified percentage of the net revenue generated from your leads (Revenue Share).
How Can Affiliates Benefit from Betting Affiliate Networks and Programs?
Let’s simplify sports betting affiliate programs and networks, in case you don’t know the difference. Simply put, an affiliate network connects merchants with affiliates, or publishers. So, a sportsbook affiliate network serves as a marketplace where bookmakers can find and partner with marketers. On the other hand, the best sports betting affiliate program provides a system through which marketers are paid by online gambling sites if they drive leads and sales. An affiliate marketer can earn money through various commission structures such as Revenue Share (Rev Share), Cost Per Action/Acquisition (CPA), or Cost Per Lead (CPL).
The idea here is to make sports bettors join a betting site through tracking links. Besides earning a commission for referring punters to the website, you can also be paid through sub-affiliates. This is an easy way to earn extra cash if you refer other affiliates to a sports betting platform. Check our guide to the bestaffiliate networks for more information.
Best Betting Affiliates
Since 2011, RevenueLab focuses exclusively on iGaming, boasting over 1,200 betting brands, 11,000+ affiliates, and awards like "Affiliate Network of the Year." Flexible earnings and quality support.
Algo-Affiliates, a trusted CBD affiliate network, offers diverse products in CBD, health, finance, crypto, and dating. Their in-house algorithms enhance ad customization for optimal performance.
Launched in 2018, Traffic Cake focuses on iGaming, offering up to 60% RevShare commissions and allowing hybrid deals. Simple, user-friendly site with weekly payouts and personal managers.
Affiliate marketing is all about leveraging the power of the internet to advertise businesses in the ever-growing online sports betting industry. Marketers can take advantage of online tools to direct traffic to online gambling platforms and earn a profit by persuading bettors to create an account and place real-money bets on sports or casino games. All this is possible with the help of the reputable sports betting affiliate programs discussed in this guide.
Affiliate marketers or publishers are not the only beneficiaries of these programs. Bookmakers also get an opportunity to market their services. Find out more about the benefits of a sports betting affiliate program below.
1
High Earning Potential
Affiliate marketing can be a profitable business if you follow the right steps. This includes finding an excellent sportsbook affiliate program that allows you to share revenue from your leads with the operator. Some sportsbooks have significantly high commission rates and will even pay you more money if you have sub-affiliates. The more referrals you make, the better your chances of earning more money. A good bookie will use gambling-friendly banking methods to disburse winnings to players and commissions to sports betting affiliates.
2
Marketing Tools and Resources
An operator can easily market a sports betting affiliate website or advertise an online casino through effectivecopywriting, search engine optimisation, emails, banners, blogs, and social media sites. With well-crafted content written in a language the target audience can understand, marketers and merchants can generate leads organically. Moreover, there are many sports betting affiliate programs and networks to choose from. The best ones will provide support, tracking tools, and the marketing material needed to convince bettors.
3
Diverse Betting Opportunities
The sports betting industry offers numerous opportunities for people who want to start gambling businesses. Moreover, bettors have plenty of options when it comes to online sportsbooks. By using an affiliate network, a marketer can advertise all sorts of gambling options to players with different interests. For example, the best sports betting affiliate program allows advertisers and publishers to market sports betting sites that cover popular sports like football, horse races, basketball, tennis, and baseball. Most bookies also act as casinos, allowing marketers to advertise online casino games such as slots and online poker.
4
Global Reach
The internet has made sports betting affiliate programs more accessible. Like finding online betting sites, anyone with a passion for marketing can easily choose and join a program without leaving their room. Millions of potential gamblers might be interested in the sportsbooks you are marketing. It’s a matter of using the best approach to make them register, deposit, and place bets on sports. Getting paid as an affiliate is also a hassle-free experience, regardless of your location. Once you find operators with great sports betting affiliate marketing programs and functional payment methods tested by experts, you can receive your payments quickly, wherever you are on the planet.
10 Best Betting Affiliate Programs
A quick search on the web will reveal many sports betting affiliate programs that purport to offer high commissions, among other benefits. The big question is, which one should you choose? You need to conduct in-depth research to find reliable affiliate betting programs. But that’s not necessary because Revpanda’s experts have already completed the most difficult part. We have picked and reviewed the best affiliate programs you can join today and market online gambling sites. Choose your favourite and sign up to help sportsbook operators achieve global reach as you earn some money.
Bet365 Affiliates
Bet365 is a leading online gambling brand established in 2000, serving over 90 million customers globally. The award-winning affiliate program offers a 30% profit share on referred customers who engage with sports, casino, live games, bingo, and poker.
Our Verdict About Bet365 Affiliates
Bet365 Affiliates stands out due to its global reach, award-winning reputation, and lifetime commissions. While the 30% commission rate is competitive, the lack of e-wallet payment options and availability in certain regions may limit some affiliates.
Niche/Product TypesSports, Casino, Games, Live Casino, Poker, Bingo
Average Commission Rate30% profit share
Cookie DurationNot specified
Minimum PayoutNot specified
Payment MethodsBank Wire, Cheque
Payment DurationNot specified
Affiliate SupportBespoke marketing tools in 12 languages, performance metrics
Pros
Cons
30% lifetime commission
Bespoke affiliate software Tools for monitoring performance metricsGeolocation banners with localised content
Not available in certain countriesNo e-wallet withdrawals
Betfair Affiliates
Betfair Affiliates, under Flutter Entertainment, offers a versatile affiliate program covering sports, casino, bingo, and poker. The program supports CPA, Ad Spend, and Hybrid commission models, providing affiliates with multiple revenue options.
Our Verdict About Betfair Affiliates
Betfair Affiliates is a strong option for those looking to market a wide range of products. The hybrid model allows for higher earnings, though the approval process is lengthy, and initial payments can take up to 30 days.
Niche/Product TypesSports, Casino, Poker, Bingo, Exchange, Vegas, Games
Average Commission RateCPA, Ad Spend, Hybrid
Cookie DurationNot specified
Minimum Payout£50
Payment MethodsSkrill, NETELLER, Bank Wire Transfer
Payment Duration30 days after the first payment
Affiliate SupportLogos, marketing material, creative banners, technical support
Pros
Cons
Deep link into specific marketsA variety of promotionsWell-crafted bannersNumerous products to promote
Applications can take up to 2 weeks to be approvedAdditional 30 days for the first payment
888 Affiliates
888 Affiliates, part of 888 Holdings, has been a trusted online sports betting platform since 1997. It offers lucrative CPA, Revenue Share, and Hybrid commission models. Affiliates enjoy personalized commission plans, sub-affiliate earnings, and quick payments via popular e-wallets like PayPal.
Our Verdict About 888 Affiliates
888 Affiliates is a top choice for marketers with its robust support and high commissions. However, the high minimum payout of $250 and limited support hours may deter some affiliates.
High-quality marketing toolsSupport in multiple languagesPromotes high-profile betting brandsGenerous commissions for affiliate marketers
Support from Sunday to ThursdayHigh minimum payment of $250
Betway Affiliates
Betway Affiliates, a leader in sports betting, offers a tiered Revenue Share model with commissions up to 40%. The program supports a wide range of markets, including sports betting, live casino, and eSports. Affiliates benefit from fast monthly payouts and flexible commission structures.
Our Verdict About Betway Affiliates
Betway Affiliates offers lucrative commission rates and comprehensive support. The global recognition of the Betway brand adds credibility, but the high minimum balance for wire transfers might be challenging for some affiliates.
Affiliate SupportGlobal and local managers, innovative marketing tools
Pros
Cons
Available in over 50 marketsFast monthly payoutsFlexible commission structuresReal-time performance tracking
Minimum balance of €700 needed to withdraw via Wire Transfer
LeoVegas Affiliates
LeoVegas, under MGM Resorts International, offers a competitive affiliate program with multiple commission models, including Revenue Share, CPA, and CPL. The program features no negative carry-over and provides sub-affiliate plans.
Our Verdict About LeoVegas Affiliates
LeoVegas Affiliates offers flexibility with multiple commission models and no negative carry-over. However, the limitation of accepting payments only in EUR for wire transfers could be a drawback for some affiliates.
No negative carry-overSeveral commission modelsA wide range of marketing materialSub-affiliate plans
Only accepts payments in EUR for wire transfer
Entain Partners
Entain Partners, home to brands like Bwin and PartyPoker, offers a Revenue Share model with commissions ranging from 25% to 35%. With over 10,000 affiliates, the program supports marketers with customized deals but lacks sub-affiliate plans.
Our Verdict About Entain Partners
Entain Partners is a reputable program offering up to 35% revenue share and multiple banking options. While it lacks sub-affiliate plans, the customized offers are appealing for marketers.
Established online gambling brandsUp to 35% revenue shareMultiple banking optionsCustomized affiliate-only deals
No sub-affiliate plansStrict inactivity clauses
William Hill Affiliates
William Hill Affiliates connects marketers with a range of products, including sports, casino, bingo, and poker. The program offers three commission plans—Revenue Share, CPA, and Hybrid—with net revenue shares ranging from 15% to 30%. A minimum payout amount of €50 is required.
Our Verdict About William Hill Affiliates
William Hill Affiliates offers tailored commission plans and extensive product offerings. However, the relatively low commission rates and high withdrawal threshold may be less appealing compared to other programs.
A wide range of products in over 20 languagesTailored commission plansInnovative marketing toolsEarnings through sub-affiliate links
Relatively low commission rates
Betsson Affiliates
Betsson Group Affiliates offers an award-winning program for sports and casino enthusiasts, with 10 industry-leading brands and support in over 30 languages. Affiliates can earn up to 40% commission through CPA and Hybrid models.
Our Verdict About Betsson Affiliates
Betsson Group Affiliates is ideal for marketers looking for high commission rates and a variety of top-rated brands. However, the program’s restriction on gambling commissions in some countries could be a drawback.
Payment MethodsNETELLER, Skrill, Payz, Bank Wire Transfer
Payment DurationNot specified
Affiliate SupportSub-affiliate plans, in-depth reports, quick and safe payment methods
Pros
Cons
Earn up to 40% commissionsIn-depth reports to monitor playersQuick and safe payment methods10 leading brands
Gambling commissions not allowed in France, Singapore, Israel, and Hungary
Paddy Power Affiliates
Paddy Power Affiliates offers a straightforward program for marketing sports betting, poker, casino games, and bingo. The program supports CPA, Ad Spend, and Hybrid models, with additional benefits like creative banners, swift payouts, and full affiliate support.
Our Verdict About Paddy Power Affiliates
Paddy Power Affiliates is a reliable program with a wide selection of marketing materials and support. While it’s not available in some regions, the program’s ease of use and robust tools make it a strong choice for affiliates.
Affiliate SupportCreative banners, landing page links, full support via email
Pros
Cons
A wide selection of marketing materialAn extensive database of creative bannersLanding page linksFull support via email
Territory restrictions
FanDuel Partners
FanDuel offers a unique affiliate program focused on marketing daily fantasy sports. Affiliates can earn up to 35% commission through Revenue Share and CPA models. The program provides useful marketing tools like tracking links and banners to aid in promoting FanDuel’s offerings.
Our Verdict About FanDuel Partners
FanDuel Partners is ideal for affiliates targeting the fantasy sports market. The commission rates are competitive, though the lack of sub-affiliate plans and country restrictions might limit its appeal.
A great choice for marketing fantasy sportsUseful marketing toolsSafe payment methodsCPA and RevShare models with good rates
Country restrictionsNo sub-affiliate plans
Criteria to Choose the Best Betting Affiliate Programs
Marketing a betting website is a step-by-step process with several decisions to make along the way. Picking the best sports betting affiliate programs from a whole range of options is one of the most important steps you must take. Consider the following criteria to choose the best affiliate betting network or program.
Commission Structure and Rates
A reputable sportsbook affiliate program allows marketers to earn money online through CPA, CPL, and Revenue Share commission models among other options. It will also offer a reasonable share of the net winnings. Moreover, you’d be better off choosing an affiliate betting program that allows marketers to make extra money from sub-affiliates.
Regulatory Compliance
Any platform that offers online betting services must be regulated by a trustworthy organisation or the government. Likewise, the best sports betting affiliate program follows local and international gambling laws. Never join sportsbook affiliate programs if the brands they are marketing are not licensed. You can find more information by joining gambling affiliate forums.
Product Range
The most appealing sports betting affiliate programs partner with multiple brands covering all major sports and markets. Marketers should be able to choose from a variety of products at online betting sites. These include all sports events, pure fantasy sports betting, online poker, casino games, horse racing, Aussie Rules football, NFL games, and ice hockey, among others.
Marketing Support
No affiliate betting program is complete without marketing and technical support. The company behind it must give marketers custom creatives and the necessary affiliate marketing material to entice players. Marketers also need dedicated account managers and search engine-optimised content written by experts to drive organic traffic to betting websites.
Payment Methods
Sports betting affiliates earn passive income by promoting a betting site to potential customers. If they generate leads and sales, they need to withdraw their winnings. Thus, a good affiliate program must provide safe and fast payment gateways for withdrawals. These include convenient e-wallets and wire transfer options.
Elevate Your Earnings with Betting Affiliate Networks
Online betting affiliate programs come in handy if you are interested in marketing sportsbooks, casinos, and other online gaming products. You can join through an affiliate network or a sportsbook. The most important thing is to make sure that the program is legit. Moreover, it should have great commission rates and quick payments.
Feel free to join a sportsbook affiliate program of your choice to earn an income through commissions. If you have your own betting business, be sure to take advantage of Revpanda’s marketing and copywriting services to stand out from the rest. We also offer payment method testing, link building, SEO, and web development services to boost your business.
FAQ
A betting affiliate is a person or company that helps sportsbooks acquire new customers through referrals. The marketer uses affiliate marketing tools like social media, email campaigns, videos, blogs, and websites to convince sports punters to join via tracking links.
The first step is to join reputable sportsbook affiliate programs. You can then earn commissions when you drive traffic to the betting site and generate leads or sales. The new customers must join the bookie using your unique referral link.
The best sports betting affiliate program covers all sports betting events and other products, such as casino games, poker, and bingo. It also provides affiliates with marketing tools, high commission rates, and monitoring tools. A positive reputation is another important factor.
There is no limit to how much sports betting affiliates can earn. It depends on one’s efforts and the amount of commission they can get from the chosen program. Earnings can range from hundreds to thousands of euros per month.
